Why is Rich Schefren after printers?

13 years ago

Maybe he signed up as an inkjet ink affiliate.

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Bill Farnham

13 years ago

Rich is a pretty smart fellow. I doubt he does much out of stupidity.

Without reading his mind, here's what could be happening...

He's testing...something.

It's also a known fact that more you can get a prospect to take action on something, the closer you will be to turning them into a customer.

So asking people to print stuff out is just another way of getting them to take action. In this case, easy instant gratification action.

The bottom line is many folks who have invested the time and resources to print those things out should be more liable to follow his next steps, eg, attend the webinar.

There's also a lot more stuff lying around to remind them about the webinar.

~Bill

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Raindance

13 years ago

^^^ I have the same thoughts. I know it's part of a plan but the question will be, is MMO the right niche for such behavior? Most of your subscribers can easily understand that it is for a reason you are asking your list to do this and that. It might really have the targeted result with only the naive class but others are gonna smell something and might back off because of it.

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Dan C. Rinnert

13 years ago

Originally Posted by Raindance

^^^ I have the same thoughts. I know it's part of a plan but the question will be, is MMO the right niche for such behavior?

Why wouldn't it be? It might be the best niche for doing that.

After all, so many in the MMO niche are used to doing things electronically.

But, doing things that way, it's easy to forget stuff. You might bookmark a website or tag an eMail or whatever, but, it's all hidden away on a little box on your desk. Might be hidden in another window. Easy to overlook. Easy to forget.

Not so easy to forget about all these papers you've got scattered all over the place because you don't know where to put them or what to do with them because you're not used to paper as much anymore.

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Raindance

13 years ago

Originally Posted by Dan C. Rinnert

Why wouldn't it be? It might be the best niche for doing that.

After all, so many in the MMO niche are used to doing things electronically.

But, doing things that way, it's easy to forget stuff. You might bookmark a website or tag an eMail or whatever, but, it's all hidden away on a little box on your desk. Might be hidden in another window. Easy to overlook. Easy to forget.

Not so easy to forget about all these papers you've got scattered all over the place because you don't know where to put them or what to do with them because you're not used to paper as much anymore.

This thought did occur to me. It is like that medical wheel where earlier there were only natural medicines and then elements came along and they got started being used thinking they'll be more effective. It worked for a time but now again we're returning to natural stuff for our curing. Quite a similar case here, we moved from paper to digital paper and now we're going back.

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paintbrush4u

13 years ago

@Radiance....
I think you are reading too much into it...

I like some of Rich's stuff and as always I would advice you to ...

Take it with a GRAIN OF SALT...

That what is relevant for you and leave behind the rest...
As long as one delivers good quality content..... for the most part.. I dont mind the pitch...

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ewenmack 13 years ago

Raindance,

A possibility is that you stumbled into his sales process which you don't belong.

Meaning you aren't his target audience and the method you find annoying works for his tribe.

One of the biggest mistakes we make as marketers is projecting our beliefs and experiences onto others.

Best,
Ewen
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candoit2

13 years ago

Originally Posted by Raindance

Let me make it clear in the beginning itself, this thread is not about him entering the printers niche. I don't even know if he works in it or not. This thread is about a weird habit of his.

I've heard a lot of good things about Rich Schefren and some internet marketer sent me a link to his webinar. After all the good reviews I came across, I was really fascinated to see what he reveals (as most people here said he over delivers) and yeah the webinar was good. The irritating part of all this is his obsession with asking you to print almost everything.

I clicked on the link in the email, went to his site, watched his video and signed up for the webinar. On the next page is nothing but another video, a cut out in the shape of a ticket containing your name and time of webinar next to the video, followed by facebook share and twitter icons. In the video, Rich asks you to take a print out of this page. Really? Print out facebook and twitter icons and admire the designer who gave the blue to them? :rolleyes:

Then I'm redirected somewhere that takes me to download an activity sheet and he asks to print it as well. This one is qualified enough to be printed as you fill in the blanks in those sheets and take notes. Nothing wrong with this one.

Then I receive an email confirming my spot in the webinar and it contains the link. And the email is also to be ...... (you guessed it) printed.

Next, just an hour or two before the webinar, I receive another reminder email and this one highlights the webinar link. And again, Rich says it - P R I N T. Why should I print a link that is random mix of letters?? Am I going to have to type the link as clicking on it may not work? :confused:

This thread might be the most useless or distasteful you've ever come across but it really got me irritated. I can understand that it must be one of his tactics to win and maintain the attention of the subscriber but may be he's going too far with it. Don't you think?

Maybe it's like getting that first yes out of the way. Except he's getting you conditioned to doing what he says.

Aaron

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Gail Sober

13 years ago

The printed ticket and page with the url links to the webinar is less likely to get forgotten in the inbox. He probably thinks you are more likely to show up for the webinar if these papers are on your desk staring you in the face.

My guess

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Michael Shook 13 years ago

It could be that It's a time soak.

Like when used car salesmen make you wait for them. The goal is to get you to invest enough time and energy so that you think to yourself you already have so much into the deal, it doesn't make sense to back out now.

It's the kind of thing where you hear the presenter say before the webinar starts, to make sure you stay until the end so you don't miss out. Or when there are no buttons on the sales video. Or when the presenter says that he/she can see who is paying attention to the screen where the webinar is and who is browsing facebook during the webinar.

As an energy investment tactic it works best in person, but online it takes a few additional wrinkles to get it to work well. In the case of the printing, it kind of assumes that the person registering is somewhere they can print right now.

Not on their Iphone or tablet in the park or at the Starbuck's, but pretty much at home where they can use the printer. Hard to say how well it works for obtaining commitment. Even printing it out may or may not work, kind of depends on what your desk looks like, I would think.
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drmani

13 years ago

Originally Posted by Raindance

I can understand that it must be one of his tactics to win and maintain the attention of the subscriber but may be he's going too far with it. Don't you think?

Rich is a smart guy. (I spent 6 months mentoring under him, Jay Abraham
and Stephen Pierce many years back)

He tries many things. Not all of them work.

But BECAUSE he tests so many variables, he has a higher success rate.

My biggest take-away from learning from and watching Rich is this:

TEST STUFF... for yourself. Don't blindly trust what others say or do!

All sucess
Dr.Mani

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Raindance

13 years ago

Originally Posted by drmani

He tries many things. Not all of them work.

But BECAUSE he tests so many variables, he has a higher success rate.

TEST STUFF... for yourself. Don't blindly trust what others say or do!

All sucess
Dr.Mani

It isn't just testing many but many quality steps. Some of them are executed really well and thus work really well too but others due to less attention result in little success. He is a very respected individual in IM and I'm also trying to learn watching his work.

I think we'd like to hear a lot more from you as you've been on 1-on-1 sessions with him.

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drmani

13 years ago

People wonder why I'm long-winded in my forum posts (many ask
me, or comment about it).

Trouble is, when I try to be brief, I don't make my point clearly
enough for readers to see.

So I'll elaborate on the most important point I made...

"TEST STUFF... for yourself. Don't blindly trust what others say or do!"

You see someone else conducting tests. You wish you knew what the logic
behind them is, what the results were, how effective they are, how
repeatable, scalable, extendable, expandable they are... and on and on.

But unless you are privy to their DATA - and have their level of
experience in interpreting it to create INFORMATION - it doesn't make
an impact on YOUR business.

One thing, however, does.

Testing.

In YOUR business.

That's what Jay Abraham drilled relentlessly into my head - and finally
got it through!

"The only risk you have to ever take in business is an inexpensive test"
- Jay Abraham

Originally Posted by Raindance

It isn't just testing many but many quality steps.

No, it isn't.

It's testing many steps... to FIND which ones are quality steps.
(so you can then take many of them and profit massively)

And observing someone else's steps is a painfully slow and inaccurate
way to discover those 'quality' steps by accident.

Originally Posted by Raindance

Some of them are executed really well and thus work really well too but others due to less attention result in little success.

It may appear so from outside - but unless you're 'inside' you have
no way of KNOWING.

So you see someone you know to be an avid tester doing something.
You wonder how well (or not) it works. Go ahead and run a similar
test on your own.

That way, you KNOW - if it works or not, for YOUR business.

And that information is valuable.

Originally Posted by Raindance

He is a very respected individual in IM and I'm also trying to learn watching his work.

By all means, do. He's a great role model to follow.

But don't learn from ONLY watching Rich (or anyone else).
Instead, rely upon results YOU generate from putting those
concepts to the TEST.

Originally Posted by Raindance

I think we'd like to hear a lot more from you as you've been on 1-on-1 sessions with him.

You still do after hearing me say these things?

Many people don't, y'know!

Testing is too boring, too hard, too time-consuming, too expensive,
too ______ (insert your favorite word here)... and that's why folks
(myself included) don't WANT to do it.

Guess what?

Maybe Rich doesn't either - yet he does it.

Because he knows how much it matters. He taught me that. It's a lesson
I'm passing along to others who want to try it.

Put this to the test, too

All success
Dr.Mani

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Terry Hatfield

13 years ago

Originally Posted by drmani

People wonder why I'm long-winded in my forum posts (many ask
me, or comment about it).

Trouble is, when I try to be brief, I don't make my point clearly
enough for readers to see.

Use video . . . just kidding!

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Always-A-Warrior

13 years ago

It's because printing and especially Plastic Printing - Plastic Card Printing has taken a new step towards creating membership cards - gift cards - luggage tags - phone cards - medical identification - insurance I.D. - badges - with four color magnetic encoding stripes, card printing equipment, and printer supplies.

Check out the prices on these Plastic Card Printer from Amazon

Plus 3D printing is big business that just started or lets say has been revived.

Rich knows his stuff and if anyone wants to know more then I suggest you follow him along that golden brick road - The Rich Schefren Road.

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magnates

13 years ago

I think you are asking the wrong question .You are reading too much into what Rich is doing . he has great content and is worth taking a read .

it is more important to implement Rich's ideas that make sense to you .

of course , I could be wrong

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Raindance

13 years ago

I've seen that quite a few people on this thread here are misinterpreting my intention of this thread. I have no disrespect for Rich Schefren and I've recently signed up to his list and hoping to learn a lot from him. I started this only with the aim of having a discussion and that's what all of us are here on the forum for. It is my habit to look closely at marketing traits so that I can pull something from it and apply it myself (although I rarely reveal my discoveries)

.

Don't get me wrong.

Ali

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CDarklock

13 years ago

I know a lot of older people who just inherently distrust digital media and like to have everything in hard copy.

Maybe Rich is one of those people, or maybe he has a lot of those people in his audience.

I used to be one of those people. I'd buy something online and print the receipt page. I'd get an email confirmation, and I'd print it. I'd find an interesting article online, I'd print it. In fact, I bought one of those spiral-binding machines about 15 years ago and used it to make little spiral-bound books out of several websites. I was basically worried that I'd go to a website, bookmark it, and then go back to find it gone.

You just never know. Maybe that's what his market is like.

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Raydal

13 years ago

One of the principles of persuasion is to get people to
write down their committment--or at least DO something
that says "Yes!"

The same reason why marketers ask you to remove the stickers for
the magazines you want to order and stick them on the
response card. At least, that's my guess.

-Ray Edwards

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