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RSS Feed Question

by Stephen Crooks
4 replies
I have just been reverse engineering a certain website's backlinks. I noticed an awful lot of good backlinks were coming from web pages publishing the RSS news feed of this site.

There is nothing particularly special about this site's news feed and yet there are a lot of high PR pages that have this RSS feed published on it. I know all the usual stuff about syndicating your feed in the hope that some sites pick it up but this is a bit unusual.

I was just wondering if anyone knows any good strategies to reverse engineer how a website promotes it's feed and also if you can find out which directories are syndicating a certain feed? I am just trying to work out why this feed is proving so popular.

If you want to check this out yourself then the feed in question is
SCUBA News...

Cheers!
#feed #question #rss
  • Profile picture of the author Stephen Crooks
    Wow! What a great and detailed reply, thanks Kurt. I don't believe it is being syndicated across their own sites, or at least it isn't obvious..

    It appears that most of these sites using the RSS feed are using the full feed and not mixing it up with other feeds.

    Whatever they are doing it is proving a very effective means of attaining high PR backlinks.
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    • Profile picture of the author Kurt
      Originally Posted by Steve Crooks View Post

      Wow! What a great and detailed reply, thanks Kurt. I don't believe it is being syndicated across their own sites, or at least it isn't obvious..

      It appears that most of these sites using the RSS feed are using the full feed and not mixing it up with other feeds.

      Whatever they are doing it is proving a very effective means of attaining high PR backlinks.
      Hi Steve,

      In this case it looks like their pheed was found directly by other sites rather than scraping the RSS directories. The basic IM promotion strategies are in play here...Optimize, submit and tell people on your site that they can use your pheeds.

      IMO, using RSS pheeds is the "lottery ticket" of linking strategies. You'll scratch and lose, scratch and lose...But if one "hits", it can hit big and give the best linking benefits of any strategy. Your research probably backs this up a bit...
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      • Profile picture of the author Stephen Crooks
        Originally Posted by Kurt View Post

        Hi Steve,

        In this case it looks like their pheed was found directly by other sites rather than scraping the RSS directories. The basic IM promotion strategies are in play here...Optimize, submit and tell people on your site that they can use your pheeds.

        IMO, using RSS pheeds is the "lottery ticket" of linking strategies. You'll scratch and lose, scratch and lose...But if one "hits", it can hit big and give the best linking benefits of any strategy. Your research probably backs this up a bit...
        Actually, now that you mention it, the site is very active in promoting its RSS feed on the site itself. Very prominent on the home page is an optin form and plenty of info on what the feed provides.

        The lottery ticket analogy is good and applicable in this case.
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  • Profile picture of the author Andyhenry
    Kurt said was I was about to. I wouldn't be so sure it's not their own sites - I have dozens of sites that are just using my own content and the RSS feeds are all my own.
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    nothing to see here.

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