Another Reason Long Video Sales Pitches are Bad

I completely agree! I think the combo sales video/letter is the best. But the video Must be controllable or it immediately puts a bad taste in my mouth!

Some patent troll is filing their protected procedure right now.

Below said video (exhibit 1) is said link to text transcription (exhibit 2) of said video (exhibit 1) ...

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Hi Brian,

Therefore you weren't bowled over by that hypey pitch in one sitting and weren't willing to take a second look at the whole thing, therefore you had excluded yourself from their target market segment and may have ultimately refunded, or perhaps posted a poor review somewhere. Perhaps they don't want critical thinkers inside their funnel because those critical thinkers are also sellers in similar markets (case in point.)

Those sellers will get to see how the funnel operates and may replicate certain aspects, thus saturating them. They may finally twig that the marketers are using a system specifically designed to isolate a certain portion of the market and focus all of their efforts upon monetising that portion, rather than approaching their market with a 'we must sell to as many prospects as possible' approach, which is more untargetted and has a downside which many aren't capable of recognising over their own desire to be targetted and wooed as a prospect.

Have you noticed how some of the tackiest marketing operations manage to sell junk to a certain portion of the market for high prices? How they manage to get $20k out of them via a single boiler-room phone call for a load of hot air that's not worth $7?

Why would they do this? Why would they want to isolate that portion of the market by insulting the rest of the market and driving them away? Is it because the rest of the market thinks more critically and would be mildly outraged at the methods used - enough perhaps to post about them on forums?

Hi Gail,

With respect, perhaps they can be bothered. Perhaps they're deadly serious about applying effort to their marketing. But perhaps they choose to focus that effort directly towards a highly targetted portion of the market for entirely logical reasons, that many on this forum continually fail to understand, because they appear to be speaking from their 'consumer' mindset that wants all sellers to be out to seduce them?

Perhaps your lifetime visitor value level is far too low for them because you're in a different, more advanced market segment demographic?

Hi Paul,

In other words, it's highly effective. If it doesn't put a bad taste in your mouth, you're ideal - they're aiming for you. If it does, then you're not and they want rid of you ASAP.

Hi Mike,

If you can't hold it in or ignore the door, perhaps you're not hooked enough by the sales pitch?

Hi Rach72,

Because like many others, you're assuming that the best approach is more customers, as opposed to a higher lifetime visitor value (less customers of a specific type paying vastly more for the same type of products) and you're probably not considering that with this specific approach to business, those outside of the target segment need to be literally driven away as fast as possible.

Hi bloomingrose,

But a great and highly effective strategy if 'internet marketers' are the people you want to drive away and clueless newbs are those that you want to capture in your funnel.
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Ever wondered where all of those 'gurus' went who left here complaining that it was too much hassle trying to deal with people who demanded top quality products and service for $7, often refunding and posting poor reviews and complaining about tacky, hypey sales pitches while deliberately getting inside their sales funnel so that they could examine their processes with a fine-toothed comb?

Are people starting to get this yet?

It's not about you and your feelings, it's not about selling to as many prospects as possible, it's about maximising R.O.I. in a changing, maturing, busy marketplace.

We are looking at these things through marketer's eyes here, aren't we?