Mass Article Submission and Article Syndication. Any Difference?

15 replies
I have recently wondered whether there is a difference between mass article submission and article syndication.

If I use an article submitter, I'm I engaged in syndication or submission? What does syndication involve? Or is just semantics?
#article #difference #mass #submission #syndication
  • Profile picture of the author matt5409
    in an ideal world, you wouldn't need to submit to directories because your site would be good enough for people to "scrape" content from and then reference. if they're doing this off their own backbecause your content rocks, this is syndication in it's purest form.

    mass article submission is a little scummy though, and it effectively tries to replicate the aforemented system. personally i submit to 2/3 leading directories and that's it. any more and i'd consider myself spamming which is no good.
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    • Profile picture of the author David Keith
      mass article submission is just basically submitting your article to lots of article directory sites. these sites, for the most part dont send you much traffic. the original idea behind article directories when they began many many years ago was for people to submit articles for other websites and newlsetters publishers to find good content written by experts.

      obviously, that intent got off track and it article directories became a "grey hat" seo method for getting backlinks.

      you will get some traffic from mass submissions, but not too much.

      article syndication in my book is more letting other quality sites and newsletter publishers use publish your content to their readers who are directly interested in your genre.

      most would argue that the real benefit of submitting your articles to directories is coming back around to getting your articles noticed by people who want to syndicate your articles to real readers.

      so i would say that the benefits of writing quality articles for the purpose of getting them syndicated and read by real readers is going up, and the use of mass article submission for seo purposes is on the decline.
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      • Profile picture of the author Richard Van
        Originally Posted by owslaw123 View Post


        article syndication in my book is more letting other quality sites and newsletter publishers use publish your content to their readers who are directly interested in your genre.
        THIS ^

        The only thing I do differently is specifically target authority sites, ezines and even offline magazines and so on, where my target market actually hang around.

        The idea being that I get my work directly in front of my potential customer who is on the authority site or ezine, mainly because they don't hang around in article directories.

        There's a world of difference between mass submitting to article directories and carefully cherry picking high traffic and specifically targeted traffic on niche specific sites and publications.

        They both work in there own ways but they are both two totally different business models as was discussed in a some what heated and now closed thread all day yesterday.
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        • Profile picture of the author RoniShwartz
          Originally Posted by Richard Van View Post

          THIS ^

          There's a world of difference between mass submitting to article directories and carefully cherry picking high traffic and specifically targeted traffic on niche specific sites and publications.
          I'm really trying to figure out how to find those "specific sites and ezines" that will be iterested in my content... I write travel-related stuff about the metropolitan cities of East Asia, but most of my counterparts seem to have their own writers... I must be missing something / searching at the wrong place...
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          • Profile picture of the author JohnMcCabe
            Originally Posted by RoniShwartz View Post

            I'm really trying to figure out how to find those "specific sites and ezines" that will be iterested in my content... I write travel-related stuff about the metropolitan cities of East Asia, but most of my counterparts seem to have their own writers... I must be missing something / searching at the wrong place...
            Roni, the way many of us got our start in syndication was by submitting to the more popular article directories, then watching for sites that published those articles. Sometimes the article is published as a standalone page or post, sometimes in the ezines' online archives.

            Once identified, you can contact those publishers knowing that they already publish syndicated content and that at least on piece from you met their needs.

            From there, you can look at the sites linking to that site, especially if they are linking to the page with your content. You can contact them, asking if they'd like to get your content.

            There are also databases, such as the Directory of Ezines, the Writer's Market, and more.

            It's not an overnight process. Think of it like the syndicated columns in the newspapers and magazines. Dear Abby, Dave Barry, the late Erma Bombeck and others didn't arrive on the scene with hundreds of papers printing their stuff. They built their networks from the ground up until they gained momentum on their own.

            If you already have articles on a directory like EZA, one quick way to find out if anyone has picked up your stuff is to Google a snippet of the article (about 10 words or so, preferably parts of two adjoining sentences) in double quotes.
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            • Profile picture of the author Steve Foulds
              Quickly scanning through this thread, am I correct in stating the major difference appears to be QUALITY? Would it really matter if you used a submitter to send a GREAT article to 600 sites? Does Google frown upon this these days?
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              • Profile picture of the author JohnMcCabe
                Originally Posted by Steve Foulds View Post

                Quickly scanning through this thread, am I correct in stating the major difference appears to be QUALITY? Would it really matter if you used a submitter to send a GREAT article to 600 sites? Does Google frown upon this these days?
                You could do that. From what I can tell, Google won't frown on it, but they won't pay much attention, either. If you are talking about submitting to article directories, odds are that 580-590 of those directories never see a human visitor and are really hard to assign any relevance to because the articles tend to be cross-linked to a jillion other automated submissions on a jillion other subjects.

                I'd spend more time trying to land that great article on busy sites within the niche or in related niches. You get more human traffic and better backlinks. Just not as many when you first start building your network.
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by Steve Foulds View Post

                Would it really matter if you used a submitter to send a GREAT article to 600 sites?
                No, it wouldn't "matter", but you wouldn't gain anything worth talking about from it.

                The purpose of article marketing is to get high quality articles in front of highly targeted traffic. You can't do that by submitting a great article to 600 "sites". Those backlinks aren't worth anything (to speak of) because they're non-context-relevant, PR-0 backlinks - and you won't get highly targeted (or even badly targeted) traffic from 599 of them, either.

                Originally Posted by Steve Foulds View Post

                Does Google frown upon this these days?
                No - not in the slightest. Why should it? It never has done before. But none of this is relevant, really: the point is simply that it's an activity without any measurable benefit. It was pretty much benefit-free even in 2008/9 (when article directory backlinks were worth so much more than they are now, and I tried it for so many hours per day, for so many months, before I understood how article marketing really works). And the value of "mass submission" has certainly declined a lot further, since then, not increased.
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  • Profile picture of the author NicoleBeckett
    Most of those article submitters brag about "blasting" your articles to dozens or hundreds of different article directories. However, that's not as helpful as it sounds. There are tons of article directories that have little or no traffic, so having your article published on them doesn't do you much good. Sure, you'll get a link, but it will be from a PR0 page - and there's a good chance that no one will ever actually read your article

    With syndication, you're not just putting your stuff out there to get any links you can find. Instead, you're getting people who are *genuinely* interested enough to re-publish it - so you know they're reading it. It gives you better exposure to your target audience than mass-submitting does. Plus, when your articles get syndicated, you're likely going to get higher-quality links than the PR0's you'd get on the bottom-of-the-barrel article directories.

    If I were you, I would take the time spent mass-submitting and put it towards looking for genuine syndication opportunities - like looking for guest posting opportunities or online magazines and newsletters that accept submitted content (very different from article directories!)
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    • Profile picture of the author affilcrazy
      EDIT: Just seen your reply Richard

      Oh please ... give me something to bang my head against (you'll understand what I mean after sifting through the thread below)

      I can see this thread (eventually) going the same way as another thread that was started only a couple of days ago (no offence intended to the OP or anyone else who has, thus far, replied to this thread), although the thread in question only really "took off" yesterday afternoon/evening (GMT) -

      http://www.warriorforum.com/main-int...-question.html

      The thread is now closed for obvious reasons (well, to me anyway) - however, all article marketing camps have had some input, and there are some great arguments/debates (call them what you will) to learn from - article syndicators, mass submitters, and even spinners have provided some extremely valuable opinions.

      Cheers
      Partha
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by grandstar View Post

        The difference is becoming quite clear. Every article marketer should therefore seek to syndicate his article. That should be proper goal and not mass submission.
        Exactly so.

        Of course, this presupposes that one has articles suitable for "syndication", in the sense we're talking about it.

        People doing it for non-context-relevant, PR-0 backlinks only, and not wanting others actually to read and become interested in the articles, are in a different position.

        It's a semantic point, in a sense: technically, it could be argued that even someone using a mass-submitter to submit only to many hundreds of article directories (which, I admit, I've done myself in the past, when I'd just started ), are "syndicating" their own articles to directories ... but this isn't really what article marketers mean when they refer to "syndication": they're talking about other people wanting to share the content, and the ability thereby to attract targeted traffic which has already been targeted by those other people (and even the backlinks themselves are also in a different link-juice league, that way, because they're from relevant sites ). This, though, applies to articles written for syndication.

        Originally Posted by grandstar View Post

        What is key now is write high quality articles that are worthy of syndication.
        Exactly so.

        Originally Posted by affilcrazy View Post

        http://www.warriorforum.com/main-int...-question.html

        The thread is now closed for obvious reasons (well, to me anyway) - however, all article marketing camps have had some input
        I agree, Partha ... I think there's actually plenty of value in the thread, and to be frank I was relieved it was closed rather than deleted.
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        • Profile picture of the author grandstar
          Originally Posted by Alexa Smith View Post

          Exactly so.

          Of course, this presupposes that one has articles suitable for "syndication", in the sense we're talking about it.

          People doing it for non-context-relevant, PR-0 backlinks only, and not wanting others actually to read and become interested in the articles, are in a different position.

          It's a semantic point, in a sense: technically, it could be argued that even someone using a mass-submitter to submit only to many hundreds of article directories (which, I admit, I've done myself in the past, when I'd just started ), are "syndicating" their own articles to directories ... but this isn't really what article marketers mean when they refer to "syndication": they're talking about other people wanting to share the content, and the ability thereby to attract targeted traffic which has already been targeted by those other people (and even the backlinks themselves are also in a different link-juice league, that way, because they're from relevant sites ). This, though, applies to articles written for syndication.



          Exactly so.



          I agree, Partha ... I think there's actually plenty of value in the thread, and to be frank I was relieved it was closed rather than deleted.
          Awesome as always. Thanks for this post
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      • Profile picture of the author grandstar
        Originally Posted by affilcrazy View Post

        EDIT: Just seen your reply Richard

        Oh please ... give me something to bang my head against (you'll understand what I mean after sifting through the thread below)

        I can see this thread (eventually) going the same way as another thread that was started only a couple of days ago (no offence intended to the OP or anyone else who has, thus far, replied to this thread), although the thread in question only really "took off" yesterday afternoon/evening (GMT) -

        http://www.warriorforum.com/main-int...-question.html

        The thread is now closed for obvious reasons (well, to me anyway) - however, all article marketing camps have had some input, and there are some great arguments/debates (call them what you will) to learn from - article syndicators, mass submitters, and even spinners have provided some extremely valuable opinions.

        Cheers
        Partha
        The augument there was not able mass article submission but rather it was about article spinning and its effectiveness (to me, its obvious it works but its wrong).

        The post however did not discuss article syndication properly due to....
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    • Profile picture of the author grandstar
      Originally Posted by NicoleBeckett View Post

      Most of those article submitters brag about "blasting" your articles to dozens or hundreds of different article directories. However, that's not as helpful as it sounds. There are tons of article directories that have little or no traffic, so having your article published on them doesn't do you much good. Sure, you'll get a link, but it will be from a PR0 page - and there's a good chance that no one will ever actually read your article

      With syndication, you're not just putting your stuff out there to get any links you can find. Instead, you're getting people who are *genuinely* interested enough to re-publish it - so you know they're reading it. It gives you better exposure to your target audience than mass-submitting does. Plus, when your articles get syndicated, you're likely going to get higher-quality links than the PR0's you'd get on the bottom-of-the-barrel article directories.

      If I were you, I would take the time spent mass-submitting and put it towards looking for genuine syndication opportunities - like looking for guest posting opportunities or online magazines and newsletters that accept submitted content (very different from article directories!)
      The difference is becoming quite clear. Every article marketer should therefore seek to syndicate his article. That should be proper goal and not mass submission.

      What is key now is write high quality articles that are worthy of syndication.
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  • Profile picture of the author Rod Cortez
    Originally Posted by grandstar View Post

    I have recently wondered whether there is a difference between mass article submission and article syndication.

    If I use an article submitter, I'm I engaged in syndication or submission? What does syndication involve? Or is just semantics?
    It depends. "Mass article submission" and "article syndication" are very broad terms so be prepared to get some broad answers with a wide variety of variations. Such is the beast known as article marketing, there are dozens upon dozens of ways to do it. I've yet to meet two marketers who do it exactly the same (and I'm throwing myself in that mix).

    There isn't just one way to do either and they are not necessarily mutually exclusive, though they can be (just to confuse you more). Your question also leaves out other aspects of article marketing. People use article submitters to submit to 1 or 2 directories while others use them to submit to hundreds and everything else in between, all for very different reasons.

    Article syndication can be done in a lot of ways. It can be a somewhat passive activity or it can be a proactive one. Submitting to directories is 1/2 of 1% on how to do it. Some people use article syndication services. Some use press releases, The Writer's Market 2011 edition, radio databases such as can be found at RadioPublicity.com, building relationships with webmasters that need your content, actively promoting your blog / website that provides value and making it easier to go "viral" (friend scripts are one example of this) and the list goes on and on.

    Richard gave a good explanation on the topic.

    Oh please ... give me something to bang my head against (you'll understand what I mean after sifting through the thread below)
    <Bangs head against computer desk followed up by a one-two combination to my punching bag.>

    RoD
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