How Much Is Your Time Worth To You?

by tpw
17 replies
How Much Is Your Time Worth To You?


Really... Think about this question for a minute...

If you work a minimum wage job, you may consider your time worth at least $7.25 an hour.

As a professional in the corporate world, you might value your time at $50 an hour. ($104,000 per year for those who are not good with math)



If you work online part-time, while maintaining a job, some of you will say that your time online should be worth as much as it is on your job.... But you would be an exception to what most people think.

Most people, who work a job and try to make money online, consider the time spent online to be worth only a couple dollars an hour, since they are not actually making money online.



Let me reframe this conversation again...

If I can save you 3-4 hours of hard work, how much would that be worth to you?

If you value your time online at $2 an hour, then my saving you 3 hours should be worth at least $6 to you.

If you value your time at $7.25 an hour, then the 3 hours I saved you should be worth at least $21.75 to you.

If you value your time at $50 an hour, then I will have saved you $150.

Ironically, this is how business professionals determine if a particular service is worth their money or not.



When I got started with my first online business, I made loads of money saving people 3 hours of their time!!

I provided a service for $25 that would take my customers 3 hours to do themselves. Most considered that a fair trade of money for value.

Because I was a professional who did that particular task all day and every day, I was able to code a software solution that enabled me to reduce my time on each task from 3 hours to 30 minutes.

Even though I could do the job six-times faster than my clients could do the job on their own, people still considered the service I offered a great value.

And I was able to make roughly $50 an hour for the time I spent working.

Are you starting to see how this works?

My customers were exchanging their money for my time, and I was charging them the equivalent of the what their time would have been worth if they calculated their personal time as being worth only minimum wage.



Now let me jump this story one step further.

If I can do 10 hours of research to create a product that it would have taken you 10 hours to create for yourself, then how much would that product be worth to you?

Do you need a reminder? How much is your time worth to you?

Multiply 10 hours by the value you place on your time. How much is that?

It does not matter if all of the information I provide in "my product can be found online using the search engines."

You have a choice -- you can spend 10 hours of your time to do the research yourself, or you can pay me the measly amount of money I request from you, so that I can do the work on your behalf.

Are you following along?

If I can save you 10, 20 or even 120 hours of your time, how much should my product be worth to you? $7, $17, $27, $47 or $1200?



I have one product that I have a $49 price on it, and it consists of what I learned about the particular niche over 8 years!!

Is that an equitable trade of money for time?

I have another product that was created doing about 20 hours of research, combined with what I had learned over several years, and I spent a total of 48 hours putting the product together.

If you had created that product on your own, you would have spent 20 hours of your own time and missed out on those other things that I learned through personal experience.

Can you believe that people begrudged me for charging $39 for that product?








Wait For It...











:p



.
#business #hours #money #time #worth
  • Profile picture of the author lotsofsnow
    Well, if I start to think about it: My time is priceless!

    That is the reason I spend a lot of money on products. If any of the ebooks or books only helps me to save a few minutes per day it's worth it.

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  • Profile picture of the author E. Brian Rose
    Bill, you need to start handing out cliff notes if you are going to continue with these manifestos. My time is too valuable to be spent reading your &*#@.

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  • Profile picture of the author RatRaceWatch
    (Dr Evil Look) 1 MILLION DOLLARS! But on a more serious note, I feel unless you are performing work for others, at least in the IM industry, if your ultimate goal is passive income, it's not really necessary to weigh time/money, (i know that might sound a little ridiculous), but then again IM itself is not very traditional, so just going with the flow, and setting goals is the way I do it :0
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    • Profile picture of the author AnitaCross
      I charge my clients $75/hour.

      If I spend 1 hour doing research online, that's 1 hour I can't invoice.

      If I spend $49 on a product that saves me 20 hours of research, I've just saved 18-19 hours of my time (assuming it takes 1-2 hours to go through the information I just purchased.)

      I consider that an incredible bargain.

      Besides doing the research for me--and adding your own experience into the mix--take that jumble of results and make sense out of it, and I'll happily pay you $7, $17, $27 or $37 for it. In fact, if it is exactly what I need, $97 would still be cheap compared to my time.

      Isn't that why fast food and take out are so popular? I could do it myself, but cooking it would take a lot longer. And then I'd have to clean up the kitchen...

      -Anita
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  • Profile picture of the author DIGITALCHAMELEON
    My time is more than Gold. Every time for me is precious and I can't afford to pass it by with out doing anything beneficial.
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  • Profile picture of the author stevenjacobs
    Banned
    That is why people outsource , they want more time to do there things becuase there time is priceless to them . Lot of stuff by tpw today.
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  • Profile picture of the author KevinBolty
    Good write up, thanks tpw!
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  • Profile picture of the author Dennis Gaskill
    I pay myself $500 an hour. So far I owe me a lot of money. I might have to sue myself to get it.

    Seriously Bill, I am sooo going to steal that concept for one of my sales pages.
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  • Profile picture of the author sal64
    You know it makes sense.
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  • Profile picture of the author IMWinner
    My time is always gold, since what had happen to me are all treasures to myself (including the not so good that happen since it taught me something in life). In the IM business that I have been working, time is always of the essence since what we do here is always requires our time to it.
    I agree with what fellow warrior here had already stated I could cook my own food but it will really takes more time rather than buying my meals at a fast food store. It simply presents how precious time are to people, they wouldn't allow such action such as cooking to consume their time from their work.
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  • Profile picture of the author friendfeed
    I have wasted my time to work on Low price so far..I am going to make new Price for all my services.
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    • Profile picture of the author Steven Wagenheim
      Bill, here's the problem in case you're wondering why people begrudge you the
      $39 for your product or whatever service you're providing.

      These people, the ones who fall into this category, do so because they simply
      DON'T HAVE THE MONEY.

      Now I've heard all the arguments.

      "They can get a loan"
      "They can hock stuff"
      "They can work odd jobs"

      And on and on.

      Some people can't.

      They have no collateral for a loan.

      They have nothing of value to hock.

      They're already working 3 jobs and can't keep up with the bills as it is.

      So for THESE people, it doesn't matter what THEIR time is worth. They have
      no other recourse other than to do the work themselves. They can't afford
      to give you $39, or $9 for that matter...not when they can just about keep
      their Internet connection going.

      Bill...I was one of those people.

      8 years ago I was almost homeless. I had no job, a mortgage and a wife
      making peanuts as a school teacher...and that's BEFORE union dues and all
      the other crap they take out of teacher's paychecks. You teachers out
      there know what I'm talking about.

      So I had no choice but to do everything myself. So I did. I learned
      copywriting, email marketing, content writing, just about everything I know
      today...and did it for close to no cost.

      Did it take me years to even get to $4,000 a month? Sure did. But the money
      I saved allowed me to pay my bills, put food on the table and keep a roof
      over my head.

      Today, I'm virtually retired and spend most of my time playing games.

      Sure, if you have the bucks, spend them wisely. If you can get somebody
      to do $100 of work for you that will generate you $3,000 in income and
      save you 10 hours in the process, you'd be a fool not to take the offer.

      But if you're wondering where your next meal is coming from, learn as much
      as you can on your own and do it. Besides, by knowing how to do things
      yourself, you give yourself a better chance of recognizing work being done
      for you as either good or substandard.

      If somebody handed me a half ass sales page, trust me...I'd know it.

      My 2 cents on the subject.

      PS - Great post as always Bill.
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  • Profile picture of the author JamesGw
    A lot of the time, the exchange of money is really just an exchange of time. Some people's time is worth more than others, due to better ideas or a more efficient process, but it's all the same.
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  • Profile picture of the author Ryan David
    The concept makes sense, but probably won't work in reality for 2 reasons. I'm going to make the assumption that you're talking about SELLING the service to somebody, rather than raising prices based on their ability to pay.

    1) Competition---Using your example, car dealers should be able to charge lots of money because cars save tons of time over riding a bike. Minimum 2 hours a day @ $25/hour X 250 work days per year x 7 years (useful life). That means car dealers should be able to get $87K for a Honda Accord. They can't because competition drives prices down.

    2) "In House" Factor---Or you can call it "competition from the inside". People default to doing things themselves, or at least to doing it in-house. I've worked for companies large and small, and going outside is a last resort. Even if their pipeline for getting projects done is WAY too long. I usually just think of it as "financing" their projects. They don't want to take the hit upfront, so they finance it over longer periods by just having their employees do the work.

    I don't think it makes sense to ever charge for "time" unless you're in the service business and demand is rising. That's the only TRUE increase in value since demand is pushing prices up.

    Everything else, such as charging based on past time that you've put in, is just a fallback when the value of your product hasn't convinced the prospect.
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  • Profile picture of the author laurencewins
    I totally agree with Bill's intent in his post. I offer a research service myself where I will do research on a topic you specify for a certain price and the info you receive will always be far more than what you could find in a couple or a few hours of searching.

    IN fact, I had a post from one of my happy clients who I deeply respect. He said that I must have some other resources because he has spent days trying to find info and he didn't get half of what I found in a short time.

    If anyone IS interested in having research done, feel free to pm me.

    Outsourcing has been created as a result of people either being time poor or ability poor and so they use other people to do the work for them.
    I talk about this stuff in my new book too.
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    • Profile picture of the author Steve B
      Bill:

      Until we are recognized as an expert or authority in some field, and can successfully command our own prices for our time and products ...

      It seems to me that what we think we are worth is really irrelevant. I would argue that others will tell us what we're worth by what they spend on us.

      If you can't sell your time (in services or products) for more than $5/hour on average, then that's what you're worth.

      You may have "the potential" to become a $30K per month earner, but if you can't implement a business strategy to get yourself to that level, then I think your own grandiose assessment of your worth is nothing more than a dream.

      Great thread, Bill.

      Steve
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