Amazon Associates...what is your conversion rate?

45 replies
I'm curious to know if amazon products convert well compared to other products.
#amazon #associateswhat #conversion #rate
  • Profile picture of the author BarryOnline
    Do you mean in comparison to Clickbank or other physical product affiliate programs?
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  • Profile picture of the author sturmbro629
    yeah compared to clickbank primarily.
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  • Profile picture of the author BarryOnline
    Amazon is said to convert far better than Clickbank. It's down to the big trust factor that Amazon has. People are going to feel much safer about buying from Amazon over an unknown Clickbank sales page.
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    • Profile picture of the author mvmet
      Right now it's 2.85%, but has significantly dropped during the last two months.
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  • Profile picture of the author leadgenninja
    Depends on what you're promoting and how well you promote it. I have a blog about, ahem, medical marijuana vaporizers and make decent coin with amazon.
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    • Profile picture of the author sturmbro629
      Originally Posted by leadgenninja View Post

      Depends on what you're promoting and how well you promote it. I have a blog about, ahem, medical marijuana vaporizers and make decent coin with amazon.
      amazon sells vaporizers? hmmm....
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  • Profile picture of the author joeho
    For me is 100clicks 1 sale
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    • Profile picture of the author phans
      Originally Posted by joeho View Post

      For me is 100clicks 1 sale
      yeah that's about what i get which imo is pretty bad as long as you arent selling expensive products...
      also in my country there is a commission cap of 15$/sale which makes it even worse
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  • Profile picture of the author Mike Tyler
    I've promoting a few Amazon Electronic products back in my days. MP3 players, Games, TV
    s etc you know. I made top ten reviews blogs in every niche and the conversion rates was really good. Remember it was something like 10-20 sales each 1000 visitors. The cool part about Amazon wasn't that I mainly sold electronics, but the part that for every purchase for whichever product the reffered customer did i got conversion. So I often ended up with converting books than MP3 players.. but to the end, it' was pure profit.

    Looking good outside,
    Mike Tyler.
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  • Profile picture of the author warrich
    A tough competition but if the other site where the real products are sold from then the competition must be expected. Other than that no competition.
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  • Profile picture of the author andrej
    My conversion rate is very low. I didn't succeed with my Amazon associates sites. I have had only a few sales - like 3 or so.
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    • Profile picture of the author loshmi86
      my amazon site get 9-13% conversion, but i noticed that last 3 months as i started to get more traffic conversion % droped a bit (was 11-15%) and generaly doubled profit.
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  • Profile picture of the author Daniel Wilson
    100 clicks and 1 sale is great!

    I wouldn't count for CB to perform that good. I get one sale per 1000 clicks or even more.
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    • Profile picture of the author Rsberg
      Originally Posted by Daniel Wilson View Post

      100 clicks and 1 sale is great!
      1 sale in 100 clicks is only 1% conversions....actually thats very low!

      I think most affilates average around 3 to 5% once they start getting things figured out, and it usually goes up from there.

      I'm averaging about 8% on my sites, some better, some worse but the overall average is about 8%.

      There are affilates out there claiming 15% and higher on a regular basis, if they are actually getting that then that is "great"!
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  • Profile picture of the author feliciayapsl
    I am getting around 3% - 4%. It's higher during holiday seasons.
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    • Profile picture of the author PLRExpress
      My Amazon conversion rate, depending on the sites, are 4-6%.
      For me, Clickbank comes in at 1-2%.
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  • Profile picture of the author erskinem
    Per click, Amazon converts better for two reasons:

    1. You're selling real, tangible things. People already know they need one and aren't expecting the internet to give them a free answer.

    2. The trust in Amazon means that people don't worry about being scammed or that they'll order something and the product won't show up.

    My typical Amazon sites convert at around 7-15% whereas my best performing CB campaign ever was 3%.

    Maybe I'm not as good at Clickbank promotions, but I always chalked it up to if someone wanted to dig a hole, you don't need to sell them on needing a shovel.
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  • Profile picture of the author robp12
    Mine is hovering around 3% right now..
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  • Profile picture of the author nicelife
    Amazoni a consistent earner for me, me like a lot :-)

    I'm having above 4% in conversion rate, very nice indeed :-)
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  • Profile picture of the author MaverickUK
    I have one website which is toy related and makes on average 1 sale every 10 or fewer clicks, one other website is electronics based and that makes around 1 sale per 50 clicks or so.
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  • Profile picture of the author TopKat22
    My conversion rate with Amazon is very high but I think it is because I am building a list and marketing to an already interested audience.
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  • Profile picture of the author IMdude123
    I heard some people are getting 10X better conversion rates with amazon than clickbank.
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  • Profile picture of the author hdh3358
    I'm converting around 1.23% with 81 clicks and 1 product sold is this good or bad ?
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  • Profile picture of the author Winlin
    Amazon Conversions for past 12 months average 3.85%
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  • Profile picture of the author CBSnooper
    It depends on the site but I average about 10%
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  • Profile picture of the author mrjosco
    I have not yet gone into the world of Amazon. I want to try it, but something about writing reviews intimidates me.

    I am promoting a clickbank product, but I need some help: how are you counting "conversion rate"?

    When I had a store that sold physical products (many years ago) I counted conversion rate as # of visitors per sale.

    however, here it appears people are counting it as number of CLICKS per sale. What is your click conversion rate?

    I make 1 clickbank sale for every 500 visitors. I have about a 'click' conversion rate that hovers around 4%.

    For every 20 clicks I get one sale. So my click to sale conversion rate is 5%.

    However, if I use the sales per visitors ratio, my conversion rate is 1 sale in 500 customers, or .2%

    What is the standard method for tracking conversion rates?
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  • Profile picture of the author seobro
    I think it is against my TOS to give out conversions. Try very low and then some. Usually it picks up now. After all, we are in an xmas season. Happy holidays to all, hope that things at amazon start to improve soon. Hey, we can all use some more money.
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  • Profile picture of the author MacS09
    I average between 5% and 6% right now, during the slow months it's more like 2-3%.

    Conversion rates alone don't tell the whole picture, though. CB pays a lot more per product than just the 4% to 6.5% Amazon pays outside the electronics department. Electronics only pays 4%.

    2% conversion at $20 per click beats 5% conversion at $5 per click anytime, methinks.

    Max
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  • Profile picture of the author Spot the Ball
    5.2% over quite a few thousand clicks for the current year, some months abysmal and others very good, last December was good so heres hoping .. November was bad for me but October was good this year.

    Amazon sites must be some of the easiest to get started in.
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    • Profile picture of the author Fred Young
      For the month of November mine was 5.34%. I'm thinking that December will be better.
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      • Profile picture of the author marco005
        Hy Rsberg

        Your post; "1 sale in 100 clicks is only 1% conversions....actually thats very low!

        I think most affilates average around 3 to 5% once they start getting things figured out, and it usually goes up from there.

        I'm averaging about 8% on my sites, some better, some worse but the overall average is about 8%.

        There are affilates out there claiming 15% and higher on a regular basis, if they are actually getting that then that is "great"!

        Thats great!
        But how you make it, to get this high conversion rates?

        Do you have amazon widgets? Or you have the product direct link? Do you cloak your amazon affiliate link?

        Do you set the product with the link above your posts? Or with a widget in the sidebar?

        How you have build your theme ,to get this good conversion rates?

        best wishes
        marco005
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  • Profile picture of the author Weedy92
    I'll share info on one of my sites.. It's at 17%, peaks to 19% depending on certain factors. Granted my setup for this one site is really really targeted, yet it produces a great # of sales.
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  • Profile picture of the author Mark72
    My conversion rates (without a review of the product) are usually between 2 and 3.5% but sometimes reach 4%

    I believe about 3% is the ballpark figure to aim for in most cases, although I have seen examples where conversion has been as low as 0.02% and as high as 15%.

    It all depends on the product, the niche, the traffic source, and your pre-selling ability.
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  • Profile picture of the author Limonpervez
    My rate is too low now 2%
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  • Profile picture of the author Eoon
    Wanted to bump this up since I asked something similar and didn't get a response...thought this might put this into perspective:

    Here's our situation (partner and I):

    *two accounts with wildly different conversion rates
    *one of them steadily performs at 5-7% and the other has tens of ZERO days and then one with something like 12% conversion

    If you look at the keywords we are ranking for, the other account should actually be performing better, with a lot of actual product names...

    This made me think there's something wrong with the tracking and of course after calling amazon they told me they do not see anything wrong.

    Anybody with similar experiences?
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    • Profile picture of the author amazonian
      I was thinking my conversion rate was low and maybe I should revamp my site or something, but it is at 20% right now with a little less than 15% average for the year so far. It is an old and plain looking site, but from reading others' comments - perhaps this is a good thing.

      I get no Google traffic at all due to it being flagged for too many backlinks so this is mostly Bing and Yahoo traffic.

      I'm not making a lot of $$ though and wonder if I should start from scratch with another domain etc... so I can get Google traffic as well? Or maybe Google is simply done with Amazon affiliate sites.

      Any thoughts?
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  • Profile picture of the author Regional Warrior
    This has been Spammed bump from 2011 Don't reply
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