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Firesales??

by techservice
5 replies
Ok here's the deal:

You have sold a product for $47 for a month with ok sales but you want to get things going by discounting the price to say $19 for a firesale.

The only problem I see here is upsetting your present customers by offering the lower price? Are there any other problems, FTC?

Can you do this at all?

Cheers.
#firesales
  • Profile picture of the author BloggingPro
    How is this any different from an iPhone debuting at $499 and then two months later it sells for $299?

    In terms of the FTC they don't like hidden charges or as of 2010 these things we call 'rebills'.

    You are allowed to set your price as you see fit. I would be more concerned about customers who bought at $47 being mad that you are now selling for $19.

    It's not a fun game to play, but its one that any product creator goes through. In terms of the FTC I feel that you have nothing to worry about in dropping the price.
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    • Profile picture of the author xohaibx
      I do agree with BloggingPro.

      Instead of dropping the price for a firesale, how about adding more value to the product and making it worth more than $200 bucks?
      • The price remains the same.
      • The value is upped.
      • Your existing customers won't be mad.
      • You'll get sales from both new and existing customers.
      • And of course, you make much more money (if you manage to get enough sales).
      How you make it work depends on how you execute it.
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      • Profile picture of the author techservice
        Thanks guys, really appreciate it!
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  • Profile picture of the author Daniel Wilson
    If you're providing regular updates you will have no problem with people who already bought it.
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  • Profile picture of the author fmnelly
    IF YOU CAN ADD MORE VALUE AT SAME PRICE IT WILL BE GREAT
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