How much to charge for an ad on my site?

by 15 comments
I've just received a request to have an ad placed on a page on my site.

The page has Google PR 3 (homepage of site=PR4), and receives 713 pageviews per month according to Google Analytics.

For its main keyword it ranks 12th on Google :s

Main keyword CPC = 0.65 USD (according to Google Keyword Tool)

How much should I charge him? o_O
#internet marketing #charge #site

  • Profile picture of the author PatriciaJ
    I would charge a minimum of $400 yearly or $50 monthly for a text link for a relevant PR 3 page
  • Profile picture of the author cristimarin
    Hey there.
    Can you send me a pm with the site.
    I what to see more about it before I
    can tell what's the best price.

    However, the rates provided by Patricia
    are good.
  • Profile picture of the author Snow_Predator
    Originally Posted by PatriciaJ View Post

    I would charge a minimum of $400 yearly or $50 monthly for a text link for a relevant PR 3 page
    Wow, that's a lot higher than I expected. I'm already making a living (just about) on that site by selling my ebook, but I didn't realize I could get that much by serving ads on it.

    Thanks a lot for the estimate patricia.

    Other estimates and discussions would be very much welcome.


    cristimarin: sorry, I don't wish to reveal my niche at present, so I won't be providing the page url to anyone.
  • Profile picture of the author luvtrees
    $400 a year for an ad on a page that receives less than 1000 pageviews a month? That seems a bit high to me.
  • Profile picture of the author Danny Cutts
    lol its worth what someone is willing to pay.

    I have a site that gets 30,000 visits a month and you take what they want to pay :-) some are awesome and some are a little less....

    Danny

    PS but for a site that gets that little traffic I would laugh at you if you told me it was $400
  • Profile picture of the author PatriciaJ
    Originally Posted by luvtrees View Post

    $400 a year for an ad on a page that receives less than 1000 pageviews a month? That seems a bit high to me.
    Most advertisers aren't interested in traffic figures. It's usually SEO companies looking for text links for big companies with big advertising budgets. It's relevance and then PR that is important to them not traffic. They also mostly want dofollow links which could get you and the advertisers problems with Google.
  • Profile picture of the author JCorp
    depends on the size of the banner or ad they want...$50/month sounds fair especially for the kind of traffic that you're getting, but give them options like maybe one as cheap as $15/month but for something small like a 125x125 banner, etc.
  • Profile picture of the author Arthur Barn
    It depends on the style and of course the size of the ads.
  • Profile picture of the author Snow_Predator
    Thank you all for your input. As some of you have pointed out, I would need some extra info to decide how much to charge, so I have sent him the following reply:

    Hi there _____

    Thank you for your email.

    I wonder if I may request to first see the destination of the proposed link, so that I may decide whether the content is something I would want to link to.

    I assume you are requesting to place a text-link? Where would you like to place the link? In the footer, sidebar, above/below the header? Would you require for the link to be dofollow, or is this not important?

    Since my page is Google PR 3, I would in any case require a recurring monthly or annual payment. Is the $95 you propose a monthly payment, or a one-time payment?

    Sorry for all the questions, but I need some of these extra details to help me decide whether I wish to accept the proposal and if so, how much to charge your client for the link. I hope you understand.

    I look forward to hearing from you

    Best wishes
  • Profile picture of the author Lilach
    I've paid around $750 to advertise on sites before per month but they were huge traffic hitting sites.

    Your niche is... very niche so maybe for them it's worth it and is more about the subject than the amount of traffic...

    I would charge them 3 months upfront, so do a deal with them. Maybe $200 for 3 months (pretend it's $100 per month). That way you get some income straight away and also it means they're up there for 3 months without you having to convince them to stay again month after month - that can take a lot of work in terms of emails/calls etc.

    Make sure you get the money upfront - otherwise DON'T DO IT!!
  • Profile picture of the author Snow_Predator
    Hmmm I just found out that they want to pay me a one-time fee of $95 for an in-context text link to their site, for one year :s

    From what I've been hearing on this forum, it seems that money just aint enough.

    Originally Posted by Lilach View Post

    I've paid around $750 to advertise on sites before per month but they were huge traffic hitting sites.

    Your niche is... very niche so maybe for them it's worth it and is more about the subject than the amount of traffic...

    I would charge them 3 months upfront, so do a deal with them. Maybe $200 for 3 months (pretend it's $100 per month). That way you get some income straight away and also it means they're up there for 3 months without you having to convince them to stay again month after month - that can take a lot of work in terms of emails/calls etc.

    Make sure you get the money upfront - otherwise DON'T DO IT!!
    Thank you Lilach for your input. I would always upfront payment, but at least 3 months of payment in advance seems a good idea.
  • Profile picture of the author rosetrees
    This subject is getting silly. This is the third thread where people have been telling the OP to quote ridiculously inflated figures. This raises the OP's expectations and means that they simply won't get paid at all.

    Take a look at this thread http://www.warriorforum.com/main-int...y-website.html

    and this thread http://www.warriorforum.com/main-int...-how-much.html

    Look at the difference between the inflated figures that posters was quoting and how much was ACTUALLY paid.
  • Profile picture of the author bogdan247
    @snow_predator By any chance, did you receive the offer from a French agency?
  • Profile picture of the author patco
    Anything less than 10,000 visitors per month can't be considered more than $20/month!!!
  • Profile picture of the author rosetrees
    Originally Posted by bogdan247 View Post

    @snow_predator By any chance, did you receive the offer from a French agency?
    Good point. I forgot to mention that. Was it one of these? Martin Dumont « Keep Safe On The Net

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