Prospecting on a slow week

by Dana_W
11 replies
For the past 14 months I've made the bulk of my living online by providing writing services - ghostwriting, press releases, SEO content, etc.

The downside of this is that it's a feast or famine life - one week I'm working 12 hours a day six days a week, one week I've got three orders come in and I'm twiddling my thumbs.

I was talking to a press release client of mine recently - Christian Fea - a business/JV coach - and being a coach, we got into a conversation about business and he asked me, "How much time do you spend every day prospecting for new customers"?

Good question - probably not enough! My goal for 2009 - spend AT LEAST one hour per day 5 days a week dedicated specifically to growing my business.

But here is a list of things I have successfully done on slow weeks, to drum up more business - and I would love to hear what YOU all do to get more business:

1.) I contact past clients who have been happy with my services and ask if they need anything done for them.

2.) I Tweet on Twitter about projects I'm working on - people see it, ask about my services, and often order from me.

3.) I run a WSO

4.) I write a good blog post, post a link to it on Twitter, retweet several times throughout the day - and again, people on Twitter see what I'm doing and often order services from me.

5.) I let some of my friends know that I have some free time and ask if they know anyone who needs my services.
#prospecting #slow #week
  • Profile picture of the author JayXtreme
    I think what you outline here Dana is a VITALLY important part of any business progression, especially in the services arena.

    A constant momentum in business prospecting gradually builds towards a constant flow of work, thus avoiding the feast or famine type schedule that is so often found with a service based business.

    Looks like you're gonna be booking yourself up real quick great stuff

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Raydal
    Hi Dana,

    I think this is the normal writer's life. The summers are usually slow
    times for me as a copywriter and so I don't sweat it, I just relax
    some more and do some writing for myself.

    This time of year is extra busy for me and so clients get more of
    my time. As a writer I think you should always be writing though.
    You need to keep the discipline up and the juices flowing.

    And letting Warriors know that you are available is not a bad idea
    either.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Dana_W
    Thanks Jay!

    I'm working on developing some kind of monthly subscription model for clients - give them a discount on services in exchange for a monthly fee.

    And yes, a smart service provider always tries to anticipate the slow times and makes sure not to spend too much during the crazy/busy times.
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    • Profile picture of the author summer07
      Originally Posted by Dana_W View Post

      Thanks Jay!

      I'm working on developing some kind of monthly subscription model for clients - give them a discount on services in exchange for a monthly fee.
      .
      I think that's a great idea...wouldn't PR clients want to keep their names in the spotlight once they get them there? Monthly press releases, for a constant flow of traffic...think of all the backlinks!

      hmmm...you're inspring me to do more serious thinking about a monthly content creation service myself....thanks, Dana!

      Audre
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      .

      QUALITY Press Releases
      For discerning professionals
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      for Visibility * Credibility
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      • Profile picture of the author Dana_W
        Originally Posted by summer07 View Post

        I think that's a great idea...wouldn't PR clients want to keep their names in the spotlight once they get them there? Monthly press releases, for a constant flow of traffic...think of all the backlinks!

        hmmm...you're inspring me to do more serious thinking about a monthly content creation service myself....thanks, Dana!

        Audre
        I do have my moments. You could always do a PLR club.
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  • Profile picture of the author Dana_W
    Any other suggestions?

    One I left off, which I haven't done anywhere near as much as I should: hitting up my list.
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  • Profile picture of the author Frank Bruno
    You can jv with other service businesses and coaches whos' clients may need your services.

    You can offer them a discount to their clients

    Frank Bruno
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  • Profile picture of the author Dana_W
    Long time no see, Frank! And great idea. Hey - do your clients want a discount on my services?
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  • Profile picture of the author Andy1750
    Hi Dana,

    Your clients are paying you to write content because they make more money from what you write than they pay you for doing the writing. Focus on how your clients are using your content to make money and establish how you can use your skills to create great content which you can monetise independently.

    Andy
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    Not trying to sell you anything :-)

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    • Profile picture of the author kf
      Spend the down time working on some marketing pieces.

      Go back to current clients, and ask for testimonial. Make it easy for them. Once they provide the 'glowing' testimonial, ask if they know anyone else who can use your services.

      I would even say 'Having happy customers who refer me to others is what keeps me in business.'

      BTW, if a current client does give you a referral that lands you a gig, be sure to thank them - card, gift, money - certificate for $x off their next order, etc.
      Signature
      Those who stand for nothing, fall for anything. ~ Alexander Hamilton
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    • Profile picture of the author Dana_W
      Originally Posted by Andy1750 View Post

      Hi Dana,

      Your clients are paying you to write content because they make more money from what you write than they pay you for doing the writing. Focus on how your clients are using your content to make money and establish how you can use your skills to create great content which you can monetise independently.

      Andy
      That is SOOO true, which is one reason I am moving into selling more info products. I mean, the ebooks I write for my clients - if they can turn around and sell them - I should be able to also.

      And so far it's paying off quite well.

      However, press release writing also pays well so I'm not ready to give that up.
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