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Amazon: 80 clicks = Zero Orders

by redstanford
12 replies
what the heck?

maybe i've just gotten so spoiled but yesterday i had 80 clicks yet no orders made on Amazon from my one site.

heck the day prior i had only 56 clicks and 8 sales.

guess it was just one of those days....
#amazon #clicks #orders
  • Profile picture of the author prostarprofitsdotcom
    You originally had a super high conversion rate experts say you should sell at least 1 out of every 200 visits anything above that is a bonus.

    I know a guy who sells 80 out of 100. You can do somethings to fix the copy and increase your sales percentages.
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    • Profile picture of the author redstanford
      Originally Posted by prostarprofitsdotcom View Post

      You originally had a super high conversion rate experts say you should sell at least 1 out of every 200 visits anything above that is a bonus.

      I know a guy who sells 80 out of 100. You can do somethings to fix the copy and increase your sales percentages.

      if i got 80 out of 100, i'd be rich as dirt.
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      • Profile picture of the author Torreylee
        Originally Posted by redstanford View Post

        if i got 80 out of 100, i'd be rich as dirt.
        I know dirt, and he's poor. Dirt poor! (ok that was corny, I'll leave now....) :p
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    • Profile picture of the author James Kurt
      Wow! 1 out of 200 that's good information to have. Do you have a reference to those "experts" are?

      Originally Posted by prostarprofitsdotcom View Post

      You originally had a super high conversion rate experts say you should sell at least 1 out of every 200 visits anything above that is a bonus.

      I know a guy who sells 80 out of 100. You can do somethings to fix the copy and increase your sales percentages.
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      • Profile picture of the author redstanford
        Originally Posted by James Kurt View Post

        Wow! 1 out of 200 that's good information to have. Do you have a reference to those "experts" are?

        whatever experts he's listening to must be promoting the wrong products. i have 4 amazon review sites in completely different niches and i convert way higher 1 out of every 200 for all of them, when i get traffic to them...
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Alexa Smith View Post

          Well ...

          Granted, 80 is a small number, and there are some possible ways of trying to explain it, but even so, statistically, the discrepancy between 8/56 and 0/80 is so totally overwhelming as to conclude that the probability of that happening "by chance alone" is very close to zero.

          I'd be thinking about the traffic, among other things, and looking at whether they might have come from two very different places, and so on ... there is, clearly, an anomaly there that requires an explanation other than just "small sample-size" and variability.
          Normally, we agree so much that it's scary sometimes. This is not one of those times.

          For each click, there are two possible outcomes. Either they buy or they don't buy. We can consider them the head and tail on the Amazon coin.

          For any given test of probability, flipping a fair coin 100 times, say, and recording the results, the likelihood of any given combination of heads and tails is the same. Each flip is an independent event. Getting 100 heads, 100 tails or a 50/50 split are all equally likely for one test of 100 flips.

          Repeat the test enough times, and the 'law of large numbers' (also called, mistakenly, the 'law of averages') kicks in. Over an infinite series of repetitions, the result will approach 50/50.

          Taken independently, days of 8/56 and 0/80 are not out of sync statistically. If the pattern continues - days of boom or bust with nothing in between, then it might be worth examining.

          Taken from a more practical angle, ask any gambler. When you're hot, you're hot and when you're not, you're not. Without more information, it sounds like Red was hot one day and not the next.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by redstanford View Post

    guess it was just one of those days....
    Well ...

    Granted, 80 is a small number, and there are some possible ways of trying to explain it, but even so, statistically, the discrepancy between 8/56 and 0/80 is so totally overwhelming as to conclude that the probability of that happening "by chance alone" is very close to zero.

    I'd be thinking about the traffic, among other things, and looking at whether they might have come from two very different places, and so on ... there is, clearly, an anomaly there that requires an explanation other than just "small sample-size" and variability.
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  • Profile picture of the author Frederik Jorgensen
    Well.. I have had days like that too, so you are not alone :-D

    I do not know long your articles are, but I found that longer articles convert better and generally just improved the quality of my articles instead of just rushing them.
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    • Profile picture of the author redstanford
      Originally Posted by Frederik Jorgensen View Post

      Well.. I have had days like that too, so you are not alone :-D

      I do not know long your articles are, but I found that longer articles convert better and generally just improved the quality of my articles instead of just rushing them.

      what length do you usually use?

      right now i'm rolling with 350-400 per review.

      i wrote a 1100 worder but i'm not convince it will sell. how do you test your amazon sales?

      do you just run a review for a week, keep track of unique views on that page and amount of sales made; then just run the other review?
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      • Profile picture of the author Frederik Jorgensen
        Originally Posted by redstanford View Post

        what length do you usually use?

        right now i'm rolling with 350-400 per review.

        i wrote a 1100 worder but i'm not convince it will sell. how do you test your amazon sales?

        do you just run a review for a week, keep track of unique views on that page and amount of sales made; then just run the other review?
        I use 700+ words articles right now, but I'm going to test out 1000+ words soon.. Yes that is pretty much how I check it..
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  • Profile picture of the author feliciayapsl
    Converting 1 in 200 is actually poor conversion.. I do better than that.
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    • Profile picture of the author redstanford
      Originally Posted by feliciayapsl View Post

      Converting 1 in 200 is actually poor conversion.. I do better than that.
      yea that caught my attention for sure
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