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Question about ad copywriter / graphics person

by EddieJunior1
6 replies
What's Up My Warrior Friends?

Ok first off Im a newbie to the product creation world. So please bear with me. lol

I am currently working on my first WSO.

There's a basic fundamental that I don't seem to understand when it comes to the creation process.

I hope this makes sense so here goes:

After I have my copywriter create my ad do I then have my graphics guy do all the graphics around my ad?

I guess I should turn this question around.. Who's responsible to create the visual effect of the ad? Does the ad copywriter indicate what should be bold font or highlight this or that etc?

I might be confusing what my graphics guy should be doing with the ad copy if anything?

Sorry for a lame question, but thanks for your feedback!

Ed
#copywriter #graphics #person #question
  • Profile picture of the author Raydal
    The graphics person should be advised by the copywriter if
    he is not familiar with direct marketing principles.

    When I write copy for my clients I would advise them on
    the graphics person to use or give general advise on what
    graphics to use and sometimes do the graphics myself.

    But at least the LAYOUT of the copy should be done/directed
    by the copywriter.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author EddieJunior1
      Ray,

      Thank you so much. That answers my question

      I was just having a challenging time understanding this phase.

      When I look at some WSOs out there with some awesome visual effects I just couldn’t understand if this was done by the graphics guy or ad copywriter.

      Going forward I will make sure my graphics guy marries my copywriter LOL..

      Thanks again

      Ed

      BTW.. Since you are so close to Tampa I just might hire you and maybe come visit too
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      • Profile picture of the author Raydal
        Originally Posted by EddieJunior1 View Post

        Ray,

        Ed

        BTW.. Since you are so close to Tampa I just might hire you and maybe come visit too
        LOL. For my 10 years of copywriting I think that I visited with only
        one client in Naples. Never met another client face to face. With
        all the big movement with offline marketing I'm yet to get my
        feet wet.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Jon Penberthy
      Originally Posted by Raydal View Post

      The graphics person should be advised by the copywriter if
      he is not familiar with direct marketing principles.

      When I write copy for my clients I would advise them on
      the graphics person to use or give general advise on what
      graphics to use and sometimes do the graphics myself.

      But at least the LAYOUT of the copy should be done/directed
      by the copywriter.

      -Ray Edwards
      Great info, thanks .
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  • Profile picture of the author prostarprofitsdotcom
    The image should not over shadow the message do a eye test see what is the first thing you see at a glance.
    Signature
    Discover the secrets to Never paying out of pocket for your Advertising EVER AGAIN!! CLICK HERE

    Dial 888-888-9802, ext 66509 (3) , code 1 (#) FREE Recorded Message
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  • Profile picture of the author Vonmoore
    My friend is a copywriter and he usually gives specific instructions to whoever is the graphics person as to how the page should look. He says most graphics designers will be biased to make the ad pretty and distract from the words.
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