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Netflix buys the domain dvd.com

by mkpoway
15 replies
Anyone care to speculate how much they paid for it?

Netflix buys dvd.com
#buys #domain #dvdcom #netflix
  • Profile picture of the author warriorkay
    They paid a ton of money, that's for sure,

    Kingsley
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  • Profile picture of the author sbucciarel
    Banned
    I'll guess at $3M

    Appraisal Overview:
    EstiBot Value: $ 2,330,000 USD
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  • Profile picture of the author ttdub
    Why buy DVD.com? It's all about Blue Rays now. Seems a little backwards thinking to me.
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    • Profile picture of the author makemoneywizz
      Originally Posted by ttdub View Post

      Why buy DVD.com? It's all about Blue Rays now. Seems a little backwards thinking to me.
      I agree, seems like a pointless purchase to me. People already know what Netflix is, it's not like they are going to gain any more traffic/sales from the acquisition of that domain.
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      • Profile picture of the author philhunter
        Originally Posted by makemoneywizz View Post

        I agree, seems like a pointless purchase to me. People already know what Netflix is, it's not like they are going to gain any more traffic/sales from the acquisition of that domain.
        I guess DVD is easy to remember, it may get some residual traffic from people that type it into the browser but I agree seems pointless when they already have a brand that everyone already recognises.

        I wish I was the one that registered it though, I wonder if he got it for $9.99 lol.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by ttdub View Post

      Why buy DVD.com? It's all about Blue Rays now. Seems a little backwards thinking to me.
      Because the most profitable portion of their company is DVD rental, not BluRay.
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      • Profile picture of the author Fernando Veloso
        And people still use the wording DVD, even if buying other stuff...
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        • Profile picture of the author philhunter
          I always thought a blueray was a type of DVD anyway? Maybe not... Sure look the same though.
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        • Profile picture of the author warriorkay
          Originally Posted by Fernando Veloso View Post

          And people still use the wording DVD, even if buying other stuff...
          VERY true. This must have been a major factor in them buying it,

          Kingsley
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  • Profile picture of the author JSProjects
    Strange. DVDs are last-gen. And from what I can gather Netflix is doing everything they can to get out of the DVD business and into a 100% streaming model.

    (Although it could be a clever move re-directing DVD.com to their streaming service.)
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by JSProjects View Post

      Strange. DVDs are last-gen. And from what I can gather Netflix is doing everything they can to get out of the DVD business and into a 100% streaming model.

      (Although it could be a clever move re-directing DVD.com to their streaming service.)
      Well Netflix apparently has a lot of last-gen customers, including me. I have no desire to purchase bluray equipment and I live in the country where streaming is not an option.

      A shareholder letter lists the company's U.S. DVD subscriptions at 11.17 million at the end of Q4, bringing in a total of $370 million in revenue, with a profit of $194 million. Compare this to domestic streaming, which represents $476 million in revenue with a mere $52 million profit, and it's clear that the DVD rental market is still quite strong.
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  • Profile picture of the author J Bold
    I dunno, $10.69?

    That's what it would cost to buy a domain on namecheap.

    Ha ha, just a joke...

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  • Profile picture of the author Joseph Robinson
    Banned
    Is it really all about Blu Ray? From what I see DVDs are still doing pretty well. Blu Ray didn't do enough to clearly mark itself as the "next generation" thing. Now it's just kind of there to make you feel like you have the next best thing.
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  • Profile picture of the author makingiants
    Killer domain! Netflix wants to be the go-to
    site for dvd rentals/purchases. Blue ray isn't
    in every home yet, so dvds are still king. Most
    computers can play them, PS3 & Xbox 360s can
    play them, every home has a dvd player of some
    kind...

    either corner the market of eliminate/position your
    competition. Netflix did just that. Think of how many
    searches the word dvd has per day, per month, per
    year...

    Vince aka makingiants
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by makingiants View Post

      Killer domain! Netflix wants to be the go-to
      site for dvd rentals/purchases. Blue ray isn't
      in every home yet, so dvds are still king. Most
      computers can play them, PS3 & Xbox 360s can
      play them, every home has a dvd player of some
      kind...

      either corner the market of eliminate/position your
      competition. Netflix did just that. Think of how many
      searches the word dvd has per day, per month, per
      year...

      Vince aka makingiants
      True .. it's a killer domain name. They can't go wrong with it. They could always get their money back on it if they sold it.
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