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Need help on decision to buy website and looking for IM consultant

by GSMarketing
6 replies
Morning All,

I have been offered a website to buy from a friend of a friend which sells physical products. I do not know how to analyse whether I should buy it or not. Could you please provide any advice of what you think I should be looking at and what data you think is required to make an informed decision. Are there any tools I can use to carry out market analysis on the niche etc?

In addition, does anyone know of people who provide an IM consultancy service (this may require a more relevant term but my mind is a blank). In other words, someone who analyses niches, websites, competitors, keywords etc and works together with the owner to come up with a strategy in order to generate more revenues. Any info/leads on this would be greatly appreciated.

Thanks in advance

G
#buy #consultant #decision #website
  • Profile picture of the author JBanis
    Not sure about the IM consultancy, but some things I to check before buying a site:

    - how much is it making per month + can this be verified (adsense screenshots, other evidence)
    - monthly traffic numbers (awstats, google analytics reports (will differ greatly by the way...AwStats is actual raw data)

    by the way: you're not looking for massive traffic per se, if a keyword is providing a good income, even when it gets a few searches

    - Rankings in Google for which keywords + what is the value of those keywords + what traffic do they get

    - Backlinks: get an idea about the backlink building history. Ideally, this was a fairly natural looking picture...not a sudden increase of links to make it look "good".

    - Check the Pagerank of site. It could be fake. Try this: Check Page Rank!

    - Is the content on the site unique or not

    - Is the design of the site unique

    - If keywords are ranking high already, is there still space for expansion. e.g through even better rankings, or getting more traffic for even more related keywords that look like "buyer" keywords (e.g. keywords with model names/numbers, review keywords, discount...cheap...price... etc). If there is more potential, its better for you maybe

    That's it for now :-)

    Jan
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  • Profile picture of the author GSMarketing
    Cheers for all your advice Jan.

    I think from everything you state the site may be quite over priced.

    Anyone else please pitch in where possible.

    Would really be interested to find some who offers consultancy to develop a plan on how to potentially take the site forward.

    Cheers
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  • Profile picture of the author JBanis
    I'm not sure what 'overpriced' means of course...but there is also a difference with how much you pay privately, or selling/buying from a broker, of from Flippa for example.

    On Flippa, if a siet is making money regularly, say $100 per month as an example, the final selling price might range from 600-1200 or more...it depends on how much someone really wants it.

    Listen, pm me with the site details...I'd be happy to offer a quick opinion...
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  • Profile picture of the author GSMarketing
    Jan and Droid,

    Thanks so much for the offer, unfortunately I can't PM because I do not have enough posts.

    If possible could you pm me with your email address and I'll drop you both an email over with the link.

    Thanks so much

    G
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  • Profile picture of the author sbucciarel
    Banned
    Here's a guest post I did for Flippa that may be of some help

    http://flippa.com/blog/guest-post-th...due-diligence/
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  • Profile picture of the author GSMarketing
    Jan, just to let you know I've dropped you an email.

    Cheers

    G
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