Writing an ebook in the money making market

27 replies
Hi everyone.

If you wanted to document in an ebook how your method of making money online has actually worked, how on earth would you go about doing it? Would you bother to use SEO (all keywords are so competitive) and create a landing page to promote the ebook or would you submit to Clickbank and rely on affiliates to sell your ebook? What about using Amazon Kindle?

I've tried searching the forum, but I can't find these specific answers. Making money online is pretty competitive and another ebook on the subject is probably worthless, but people are still trying.

What are your thoughts?
#ebook #making #market #money #writing
  • Profile picture of the author DustonMcGroarty
    How about selling it as a WSO here on the Warrior Forum? It's the perfect audience for you.
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  • Profile picture of the author davidsu
    Banned
    I think if your niche is in Internet Marketing/ make money online, you should launch it first at Warriorforum as WSO, then at Clickbank.

    If your product is unique and good, you will get a lot of affiliates who will send your product to their lists. You didn't need to waste time in SEO and waste money in PPC. Affiliates will give you the traffics and you could get easy sales. It's better to rely on affiliates sales then SEO/ PPC, because it's free, easy, and cheaper.
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  • Profile picture of the author MacMiller
    If you have a list, obviously try selling it to your list and getting their feedback. If you don't have a list, try buying a solo ad and seeing how it works out. Always remember to soft launch --> feedback --> incorporate feedback into product --> hard launch!
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  • Profile picture of the author jodiesmitham
    Thanks guys! Much appreciated.

    I have a few questions. Would you use Paypal to capture email addresses of those who buy your ebook? Are there rules for selling as a WSO i.e. minimum number of pages? I don't want to purchase other WSOs to find out.

    Many thanks.

    J
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    • Profile picture of the author Richard Tunnah
      Originally Posted by jodiesmitham View Post

      Thanks guys! Much appreciated.

      I have a few questions. Would you use Paypal to capture email addresses of those who buy your ebook? Are there rules for selling as a WSO i.e. minimum number of pages? I don't want to purchase other WSOs to find out.

      Many thanks.

      J
      Jodie,
      It appears you don't have the basics in place to be selling 'your advice' to others on the same subject. Why would you try to compete with successful people in a competitive niche when you appear to be 'shooting in the dark' yourself?
      Sorry but that's the way I see it. There's many niches you can make an ebook for that are less competitive to cut your teeth on.

      Rich
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      • Profile picture of the author jbsmith
        Hi Jodie, if you indeed do have a method of making good money online and that can be put into a system that others can use then I would look seriously at putting together course, manual, formula, system, etc...that combined the traditional elements of an ebook (but written in more of a course, step-by-step format) with some added material such as...
        • video or audio covering some aspects that can be shown or explained further
        • A checklist of the steps in the system
        • An exercise at the end of each step to help them take action
        • A monthly Q&A call or webinar for customers (you could link this is a GOLD version of your product if you wanted multiple tiers)
        • Audio interview - have someone interview you as the one that has previously succeeded with this system

        Now you have a package that you can sell for $97, $197, $397 or more depending on the value and competition

        Once you have a package like this with proven results it will become attractive to affiliates (and there are tons of them in this space)

        How you sell it (Clickbank, Paypal, etc...) will be less about the platform and more around if you want integrated affiliate management (like CB gives you) or if you want to manage that yourself.

        You could, in future, put a shorter version (higher level or part of the solution) into a Kindle ebook if you wanted as another method of generating customers and leads...but your package should be higher end than Kindle ebooks.

        Hope this helps,

        Jeff
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      • Profile picture of the author jodiesmitham
        Originally Posted by Richard Tunnah View Post

        Jodie,
        It appears you don't have the basics in place to be selling 'your advice' to others on the same subject. Why would you try to compete with successful people in a competitive niche when you appear to be 'shooting in the dark' yourself?
        Sorry but that's the way I see it. There's many niches you can make an ebook for that are less competitive to cut your teeth on.

        Rich
        Valid point, Rich. My knowledge is using Adsense effectively to make money. I'm not professing to be an expert in making money online, but a few techniques have worked out very well. Still, I thnk you're right about the competition so maybe I should stay clear.
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      • Profile picture of the author fin
        Originally Posted by Richard Tunnah View Post

        Jodie,
        It appears you don't have the basics in place to be selling 'your advice' to others on the same subject. Why would you try to compete with successful people in a competitive niche when you appear to be 'shooting in the dark' yourself?
        Sorry but that's the way I see it. There's many niches you can make an ebook for that are less competitive to cut your teeth on.

        Rich
        I agree with this. After reading some of your posts I don't see why people would buy it from you.

        Why don't you choose a niche outside IM that's making money, find or build a product people want, find a way to get those people to your site then sell them it.

        A real business, instead of jumping from one get rich quick scheme to the other.
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  • Profile picture of the author equanto
    Use Joint Venture Methods my friends
    that is the fastest and simple way
    ( if you know thestep of course )
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    Stories of Another day can be saved by your STEPS
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  • WSO if you can write a good sales letter.
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  • Profile picture of the author abuhanifa
    i would like to proofread your eBook before suggesting any thing
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  • Profile picture of the author williamk
    Banned
    Selling it as a WSO is the best way I think. And it would also help new warriors to gain an edge over others in my opinion. But if you want to sell on amazon then go for Kindle based formatting but the book will be the same.
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  • Profile picture of the author nicholasb
    I am assuming the product is created already so here is what I would do.

    1. upload to clickbank and create a great affiliate signup page with all the goodies (banners, swipe copy, a little step by step traffic plan etc...)

    2. setup a squeeze page and offer a free video telling my story how it can help them and what they will learn in the course/

    3. Set up a ppc campaign yahoo/adcenter if your a beginner, more advanced google adwords, I have and and always will have a good relationship with them, but ignore adwords for now

    4. setup a FB ad campaign promoting the squeeze page and the free video

    5. Buy direct to site banner ads, this is where you find all of the most searched and relevant keywords in the google keyword tool , and look for the site in the top 3 that rent or sell ad space, that way you have ad space on most of the sites that are already ranking in google

    6. setup a blog and blog it 2-4 times a week relevant valuable education based content, every time you create a new blog post email your newly developing list

    7. begin reaching out to people with large facebook groups, blogs, and are also building emails lists. Think of a way you can provide value to them, do an interview with them that they can offer to their list, offer to write a guest post, or ask them to do a guest post on your blog, think of something.

    Really focus on building a relationship and providing value to their business.

    Using this exact method, this was what I was able to accomplish in the last 3 weeks.

    I started a new site in the personal development space, never been in that niche before and literally just started 3 weeks ago, I now have a site that is getting around 1,500 unique visitors a day, I am adding a few hundred people to my list daily.

    I Have a few big name JV's and affiliate's that are emailing for me their combine list is around 400,000 and I have a product launching next week that I am projecting at around total sales and revenue to be around $399,800

    Now obviously that is not all profit 50% will go to affiliates right away, minus CB fee's and minus the money I have already spent in advertising, so I'll get to keep some of it, but after launch it will provide a nice big payday and also a continued profit stream for years to come, and also a list of around 40,000 people. half of those buyers

    Don't let anyone tell you that things have to take forever, they don't as long as you know what your doing and know you do.
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    • Profile picture of the author jodiesmitham
      Thanks very much for the positive responses. Nicholasb, your post is inspirational - thanks for sharing.
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  • Profile picture of the author Martin Avis
    Jodie,

    Don't take too much notice of the people who are saying that just because you don't have any experience of writing ebooks that you shouldn't produce one. There is a recurring theme on the Warrior Forum of people damning others for 'faking it until they've made it', but it doesn't appear that such an accusation applies to you.

    From your posts I gather that you have experience, and demonstrable success, in the AdSense arena, but that you haven't created or sold an ebook before.

    That is perfectly fair. Being an expert in one aspect of Internet marketing is not a barrier to dipping your toe in others - so long as you are not claiming expertise in areas where you have none.

    Now, to answer your questions.

    If you wanted to document in an ebook how your method of making money online has actually worked, how on earth would you go about doing it? Would you bother to use SEO (all keywords are so competitive) and create a landing page to promote the ebook or would you submit to Clickbank and rely on affiliates to sell your ebook? What about using Amazon Kindle?
    For the first part (how), the easiest way is to create your book in Word. You can then turn the finished book into a PDF file and offer it for download using PayPal as your payment processor if you want to. If you do that, then yes, you will need a website of your own to house the sales page (also called the landing page).

    If you go that route, the responsibility to drive traffic to that sales page is yours, and then yes, you may need to get involved in SEO, authority site creation and all that stuff.

    Alternatively, you can build your site around software that has a built-in affiliate program (DL Guard, Easy Member Pro etc) and spend your time promoting to potential affiliates who will in turn provide your traffic, and hopefully sales.

    Perhaps easier is to enrol your site into one of the established affiliate management companies, such as ClickBank or PayDotCom, that both administer the payments for you and allow affiliates to sell your book.

    As some have suggested, offering your book as a WSO is also a good plan, especially when you first launch it, as this can bring in volume sales and give you access to some very active affiliates. There is nothing to stop you from having your book on ClickBank as well, but remember the WSO price should be lower.

    Amazon Kindle can be a very good idea, especially at the moment because interest in it is so high. However, if you are new author you may find that the price you will have to charge will be lower than Internet marketing ebooks generally sell for. That might, or might not be mitigated by the potential for higher volume sales.

    I haven't created an Internet marketing ebook on Kindle yet, but those who have tend to say that sales in this niche are quite modest as the IM market hasn't really taken off there yet. It doesn't cost anything to try it out though.

    Making money online is pretty competitive and another ebook on the subject is probably worthless, but people are still trying.
    I don't agree with that assessment at all! Yes, there are thousands of ebooks on the subject, but given the nature of Internet marketing, most are out of date in a relatively short time. That doesn't make them worthless when they launched, just of their time.

    If you have some specialist knowledge that can help people right now, and can be proved to work, then provided you haven't copied it lock, stock and barrel from someone else's book, there is no reason why your expertise should not be offered to help others.

    Making money from 'how to make money' IS highly competitive, but when you look around, much of the competition is very poor. If you have something worthwhile to say and can say it in compelling way and offer it at a decent price, then there is no reason why you shouldn't be able to compete.

    Nobody gets anywhere by fearing the competition. You succeed by beating them.

    I have a few questions. Would you use Paypal to capture email addresses of those who buy your ebook? Are there rules for selling as a WSO i.e. minimum number of pages? I don't want to purchase other WSOs to find out.
    You can capture the PayPal emails, but it isn't the best thing to do because many people use a different email address for PayPal payments to their regular one, and don't often monitor it.

    Better would be to ask people to give you their regular email address. Don't make it a condition (i.e. don't make people give their email address before they can download your product because that is both highly annoying, and against many payment processors' rules). Be upfront if you plan to add them to a mailing list.

    There are no rules that I'm aware of that sets a minimum number of pages that a WSO should be. If you have a valuable piece of knowledge that can be shared in one page, that's fine - provided your sales pitch hasn't implied something else.

    Remember though that WSOs are effectively peer reviewed as your buyers can - and often will - post their thoughts on your offering. You don't want to get too many negative comments!

    But speaking for myself, I would rather have the meat of the information you are offering given to me in a concise and clear way than have to wade through 50 pages of waffle and filler. But I've been around long enough to know that one paragraph can, and often has, make me thousands of dollars whereas there are many 100-page books that have taught me nothing new.

    As to purchasing WSOs, I strongly recommend that you do buy at least a few before you jump into the market. Especially ones that seem to be in the same niche as you. It is very valuable to see how other people - and in particular the ones who are getting good reviews - are doing things. The cost is generally very low, but investing in research in this way can bring huge dividends when you are ready to launch yourself.

    Good luck to you - and if you'd like more inspiration and motivation than you'll know what to do with, consider coming along to one of my regular Internet marketer's London Lunches one day!

    Best wishes,

    Martin
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    Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
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  • Profile picture of the author jodiesmitham
    Thank you so much, Martin. Your post was incredibly helpful and I feel more positive about trying new things. I won't learn unless I try. I'm also not sure why beration is commonplace on the forum.
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    • Profile picture of the author fin
      I can assure you I wasn't berating you.

      I really was just trying to help you not waste time on a project. I have the feeling you will be one of those people who is always chasing the next big thing.

      I'm out.
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      • Profile picture of the author jodiesmitham
        Originally Posted by fin View Post

        I can assure you I wasn't berating you.



        I really was just trying to help you not waste time on a project. I have the feeling you will be one of those people who is always chasing the next big thing.

        I'm out.
        I have taken on board your comments. Your quote was from nearly two months ago and things have changed for me since then for Adsense, which is why I feel comfortable writing about JUST Adsense, because the method I used finally paid off.

        My recent questions have been about Amazon and my struggle with a handful of sites that don't seem to convert. Of course I wouldn't write about this particular model.
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  • Profile picture of the author David Raybould
    Hi Jodie,

    By all means write the book, and sell it as a
    WSO. It will be a good learning experience for
    you.

    However - you're going to have serious
    credibility issues. There are recent threads
    by you here in the forum about your struggles
    to make money, and just now making your
    first sale.

    Each to their own, and there are certainly
    no rules against it, but I personally wouldn't
    be comfortable selling advice on something
    that I have next to no experience or
    expertise with.

    Why not give it a few months, really
    get your money-making system down, then
    sell it?

    Aside from all that, as a successful copywriter,
    I know that PROOF is one of the major selling
    points in the "make money" market.

    If you can't prove you're making money,
    people aren't going to be all that interested.

    Hope that helps.

    -David
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    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author jodiesmitham
      Originally Posted by David Raybould View Post

      Hi Jodie,

      By all means write the book, and sell it as a
      WSO. It will be a good learning experience for
      you.

      However - you're going to have serious
      credibility issues. There are recent threads
      by you here in the forum about your struggles
      to make money, and just now making your
      first sale.

      -David
      Thanks for your comments, David. I just want to point out that if I wrote an ebook, it would be about what has specifically worked for me i.e. Adsense. Again, I am not professing to be an expert in all of this and I was just gaining some knowledge on writing ebooks and asked a few questions about WSOs because someone else had suggested it. I have worked hard on some Adsense sites that are now working really well for me and my recent posts have been more to do with reigniting some old Amazon sites that have never made money.
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      • Profile picture of the author David Raybould
        Originally Posted by jodiesmitham View Post

        Thanks for your comments, David. I just want to point out that if I wrote an ebook, it would be about what has specifically worked for me i.e. Adsense. Again, I am not professing to be an expert in all of this and I was just gaining some knowledge on writing ebooks and asked a few questions about WSOs because someone else had suggested it. I have worked hard on some Adsense sites that are now working really well for me and my recent posts have been more to do with reigniting some old Amazon sites that have never made money.
        Congratulations on your success, but
        my point still stands.

        Why?

        Because potential buyers of your WSO
        can see the posts here in the main forum
        where you've asked for help and have
        been open about your struggles.

        No shame in that at all, we all start in
        the same position...

        ... but it's hard to see somebody who
        struggles in one aspect of online biz as
        a credible teacher in another, similar,
        aspect of the business.

        People have a sometimes annoying habit
        of connecting the dots.

        Again, I wish you good luck with everything,
        and whatever you decide to do will be a
        great learning experience either way.

        Best,

        -David Raybould
        Signature
        Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

        Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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        • Profile picture of the author jodiesmitham
          Originally Posted by David Raybould View Post


          ... but it's hard to see somebody who
          struggles in one aspect of online biz as
          a credible teacher in another, similar,
          aspect of the business.

          People have a sometimes annoying habit
          of connecting the dots.

          -David Raybould
          Totally understood and I would do this myself before purchasing a WSO. Thanks David.
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  • Writing eBooks in the marketing niche is just like writing in any niche. You have to remember to thin about your readers and hope that there is enough out there who have an interest in your work. Also, you must really, really love to do this, otherwise it will just frustrate you. Always do what you love and never work a day in your life!
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  • Profile picture of the author mindreaderwriter
    Banned
    Hi Jodie,

    You may want to try consulting some of our product creation gurus on the Warriors For Hire section. I believe that most, if not all, of them offers a FREE consultation about your ideas in creating your own product and putting it either in a form of an ebook or a report.

    It's just so difficult to mention names as to whom you should contact because most of them are ordering their ebooks and reports from me. Perhaps, you can just use the "Search" feature from within the Warriors For Hire Section and use the keyword "product creation." They'll surely give you a thought-of advice on what is the best thing to do. Some may advice you to put up a video on your website or use a short ebook as a teaser to buy the long ebook (two birds in one stone = you build your list and sell your product).
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    • Profile picture of the author fin
      Well best of luck with your book.

      I'm glad your sites are starting to pay off.
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  • Profile picture of the author Ken Leatherman
    Jodie I normally don't read the threads on "Make Money Online" but I'm very glad I took the time to read this one. And the reason is because of some the responses given by some Warriors who are very knowledgeable in their field and know how to convey it in a very precise and concise manner.

    I suggest to you and others reading this thread to go back and read the following post; # 7, 8, 14, 16, 19, 23.

    Their is a hidden lesson in each of these post and you have to think just a little bit out of the box to spot it. Look at their writing style it self. Each one of them said what they had to say without a bunch of filler and fluff. Each paragraph flowed into the next and at the end of each post you knew what they were saying.

    Damn I should have got one of them to make the point I'm trying to make.

    Thanks to all you guys for taking your time to pass on valuable information for all of us.

    Ken
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    So Check Out My WSO
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  • Profile picture of the author seliviajames
    Banned
    [DELETED]
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    • Profile picture of the author mindreaderwriter
      Banned
      Originally Posted by seliviajames View Post

      No doubt that ebook is the best tool for the starters to learn about how does it actually works and how to earn profits at very high margin. Ebook is the provider of good knowledge and updated information through which all the people can gain good knowledge of affiliate marketing.
      ...and that's the reason why a huge portion of my total income is coming from the ebook and report writing orders of our product creators in WF.
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