Thoughts on the (Really Simple) Squeeze Page that apparently Frank Kern thinks is so cool . . .

[SiteSpeculator]

So first off the Frank Kern email copy is pretty good - makes you want to see what sort of squeeze page magic these guys have dreamed up . . .

Email ->



and then the squeeze page . . . .



Anyone think this page is ACTUALLY converting "like gangbusters" . . . ?

Looks like a pretty simple KickOffLabs set up - doesn't it??

Anyone using this yet?

[asiancasanova]

It converts well because its different.. in a good way.

Most squeeze pages are plain white (like mine, haha) or have some other random internet marketing related background.

THIS background is very attractive. You have an attractive happy woman on a vacation it looks like, which hints at an attractive lifestyle. On the beach/boat/island.

I'm going to swipe it myself or do something very similar.

[Kevin_Hutto]

To me it's a knockoff of launchrock:

LaunchRock - Set up a “Launching Soon” page in minutes

[Prateek Dwivedi]

Lol, you have so many tabs open!

[sarlat]

I think any offer which promises a specific plan as to what to do is a good hook. People want to be told what to do. This page offers the promise of a plan to make big money. Just what most IM junkies want.

[Cool Hand Luke]

Originally Posted by asiancasanova

It converts well because its different.. in a good way.

Most squeeze pages are plain white (like mine, haha) or have some other random internet marketing related background.

THIS background is very attractive. You have an attractive happy woman on a vacation it looks like, which hints at an attractive lifestyle. On the beach/boat/island.

I'm going to swipe it myself or do something very similar.

This. Video is still converting better for me than anything, but I'm going to be sure to try something like this out.

Originally Posted by Kevin_Hutto

To me it's a knockoff of launchrock:

LaunchRock - Set up a “Launching Soon” page in minutes

Yes, but in our industry a "knockoff" is called a "swipe".

As long as you aren't actually stealing material, then looking at what works and emulating it is one of the best strategies you can have to succeed at anything in life. Squeeze pages are no exception.

[dannn1]

It looks much different than the squeeze pages you usually see. It seems fresh and new with an inviting aura to it ...

New and fresh is always good, I've seen squeeze pages like this before and it looks like people are slowly going in this direction.

[Kevin_Hutto]

Originally Posted by Cool Hand Luke

This. Video is still converting better for me than anything, but I'm going to be sure to try something like this out.

Yes, but in our industry a "knockoff" is called a "swipe".

As long as you aren't actually stealing material, then looking at what works and emulating it is one of the best strategies you can have to succeed at anything in life. Squeeze pages are no exception.

Thanks for the tip...

[Cool Hand Luke]

Originally Posted by Kevin_Hutto

Thanks for the tip...

Sarcasm noted.

[Prideoflion]

Being different in a positive way, is definitely the way to go. I think this opt-in page looks pretty darn good. I'd be more inclined to click on it, then the standard ones that I see everyday. It gets my attention and it makes me much more interested in whatever the Internet marketers trying to sell (or sell me on which is more likely lol.)

I have no doubt it converts a whole lot better than others.

[Black Hat Cat]

What is Kern doing sending people to a merchant's squeeze page? Someone yesterday assured us that serious affiliate marketers would never do such a thing, lol. John Reese didn't get that memo either, as he did the same thing yesterday for a different offer.

[Matt Glenn]

Originally Posted by Black Hat Cat

What is Kern doing sending people to a merchant's squeeze page? Someone yesterday assured us that serious affiliate marketers would never do such a thing, lol. John Reese didn't get that memo either, as he did the same thing yesterday for a different offer.

Not just any merchant. It's freakin' Ryan Deiss dude!!!

[TelZilla]

The squeeze page probably converts decently since it's different and sends a message to the viewer ... "Do What I Do and Join Me on the Beaches"

It would work in some niches pretty well, not in others. It's something that would have to be tested.

Originally Posted by Prateek Dwivedi

Lol, you have so many tabs open!

LOL. I call that just getting started...

[WinstonTian]

It's like a macintosh login screen. Maybe that
connects...

What's the optin rate like?

I mean, if it doesn't hit at least 70+%, then...



Winston Tian

[xxxJamesxxx]

I might "model" it and split-test it against my own.

James Scholes

[equanto]

Yes, what a creative idea, with nice picture he got there
i think amny will join the subcriber list,, but...

you can add many subscriber as you want
but not all of them is a worthy enough
try to make them, the "buyer list"

[RedShifted]

I like the word "architect" personally.

Think of other possible options you can use:

produce
design
build
create
master

Architect just seems like a more specific and legitimate word to me for some reason. I also don't recall seeing it in wsos.

Still, I don't think the page matters as much as the person sending people to the page. These guys indoctrinate their lists so when they see a page "thats converting like gangbusters" they go to the site, druel over the page, then give away their email.

The page is almost too simple for me, which tells me there was a lot conditioning prior to sending people to it.

Probably pointing out the obvious, but I'm a newbie so I'm allowed to. =]

-Red

[David Neale]

I like the idea. A picture..... replacing 1000 words..... mmm

[welshgirl2]

Completely unrelated I'm sorry - But do you seriously have 31 tabs open :-o (Yes I sat here and counted lol).

Back on topic - I think the sqeeze page looks pretty good, although I have seen similar before. I imagine it would entice most people new to online marketing to sign up.

[beewock]

The squeeze layout is really simple, but graphical. The first time I saw a squeeze page like this was when I played around a bit with LaunchRock. At that time, I'm not sure if this type of squeeze page would converts, and I didn't even bother to test it. I guess I'm wrong. Well, I'm going to try to test it later. Thanks for the info.

[AndyBlackSEO]

That squeeze page was that good I tried to click on it and opt-in before I realised it was an image. Darn it!!!

[Alexa Smith]

I think it's almost certainly illegal. It's just "Income Claim City", isn't it? And with no disclaimer on the page where the income claim is made that "these are not typical results" and that "some people earn less, or nothing at all", in compliance with FTC and various other regulations?

You'd think, with his history of litigation and previous FTC legal/regulatory problems, that Mr Kern would want to be a little more careful than to use, or even endorse, anything like this?

In another year or two, I hope, this kind of crap will be a "thing of the past". Mercifully, the trend is certainly in that direction, at the moment. For some of us, it can't come too soon.

[ShaneBoyd]

Personally, my only question is HOW can I knock it off? I got the email too. Actually, I got the email a couple days before that one, and subscribed then.

I think you'll see some more of these type of squeeze pages popping up before long. I'd add a disclaimer at the bottom, but beyond that the page is sweet.

[AndrewG]

I'm 99% sure that the only reason the squeeze page is converting so highly is because the traffic it is getting is from Kern's list who will do whatever he says. The same page with different traffic will probably give average results

[Stuckster]

Originally Posted by ShaneBoyd

Personally, my only question is HOW can I knock it off?

1. Screen shot
2. Outsource designer "I want this but with a different background and colours"
3. Get developer to code it up
4. Publish

[Alem Salleh]

Subliminal messages?

[mosthost]

Hot Chick + Big Lie = Boffo Signups

[wenotice]

Originally Posted by Matt Glenn

Not just any merchant. It's freakin' Ryan Deiss dude!!!

There has to be a reason behind it, not to mention it is Ryan Deiss. I'm taking notes though. Don't forget, we are taking some cues from other successful marketers, as we are part of the collective. It never hurts to try something new, and track the results in that attempt. If you aren't trying new things then how will you grow or understand what works and doesn't work.

[wenotice]

Originally Posted by gotti3636

I'm 99% sure that the only reason the squeeze page is converting so highly is because the traffic it is getting is from Kern's list who will do whatever he says. The same page with different traffic will probably give average results

Originally Posted by YourProfessional

I would personally close that squeeze page as soon as I got redirected to it.

The publisher of the site understands who the audience is and what will convert. If this page doesn't convert well i'm sure it will change. This is all about split testing. And if you "close that squeeze page" thats ok too because it did not appeal to you at the time. However, we do understand we market to make as a part of our business so if our efforts do not make enough benefit on the other side we must improve, change, or "die"...

So don't be afraid to step out of the box a little bit and try something that might work, or split test. Take some cues from American Express and other credit card companies when they want you to sign up for their rewards plans, and their direct mailings with those fake credit cards in them. They spend millions of dollars on campaigns like this because they work.

[Justin Mandel]

It's all relative.

Both Frank and Ryan are well respected guys and their list subscribers gush over them. Anything that they spit out will probably be high converting.

What would happen if they drove traffic with PPC?

I would imagine the outcome would be completely different.

[paul nicholls]

it might be converting well it might not, without actual proof we cant be sure

frank may be an affiliate for a back end offer that ryan sells so its his incentive to make people want to opt in

im not saying it does not convert well because it is rather simple and different

in my experience you do sometimes get very basic looking squeeze pages that out perform better looking ones

i would just take all this with a pinch of salt and if you want to see what it converts at, use the same page your self and split test then post your results in this forum :-)

paul

[bhl2506]

i would just take all this with a pinch of salt and if you want to see what it converts at, use the same page your self and split test then post your results in this forum :-)

paul[/QUOTE]


What Paul said! ^^^

[Anonymous Affiliate]

Originally Posted by gotti3636

I'm 99% sure that the only reason the squeeze page is converting so highly is because the traffic it is getting is from Kern's list who will do whatever he says. The same page with different traffic will probably give average results

THIS!

Most people don't realize that the NUMBER ONE factor that determines opt-in ratios is not the Squeeze Page design or contents, but the source behind the traffic.

Example: if my dad sent me to a terribly-looking Squeeze Page, I would still sign up 100% of the time because my dad recommends it.

[adampowers]

Originally Posted by gotti3636

I'm 99% sure that the only reason the squeeze page is converting so highly is because the traffic it is getting is from Kern's list who will do whatever he says. The same page with different traffic will probably give average results

I was surprised to see no one picked up on it until I saw your post. The traffic source is what makes that page convert. If you were to throw cold traffic at that page it wouldn't convert at any astronomical percentage.

And for the people wondering why he's sending a prospect to a merchants squeeze page is because they're JV's and they get paid not only on purchase, they get paid on an opt-in.

There's a lot of trust in their clique, they hand off prospects to each other and whoever's running the offer follows the prospect all the way down to the sale to guarantee the referers commissions.

[TheRealDudeman]

Prolly doesn't convert any better than the traditional squeeze page. {so not gangbusters} But hey, it's Frank Kern. Anyone with hundreds of thousands of names on their list will do gangbusters on the cheesiest of products.

[WhamSoft]

I like.

It reminds me of the app sumo squeeze pages and I'll bet they've tested it with their offers. I'm pretty sure it would convert well for targeted visitors.

Lee

[Wendy Maki]

I think it's really jumping to conclusions to think that the conversion rate is only because of the influence of the list owner.

I'd be really curious to see how this style works outside the IM world.

I believe that outside the IM world, the average person is waaaaaay more influenced by graphics than people inside the IM world. IM stuff tends to be very loaded on the side of text. And we expect it. Outside of IM, just think of the huge sites that cater to an average person: image, image, graphics, images, more, more, more. Why do you think Pinterest is so huge?!!!! Graphics and images.

Definitely curious about this one....

[tommo25]

Nice and simple i like it

[drewfioravanti]

I'm going to swipe it.

[sonicadam123]

Wow Sitespeculator .. I never thought anyone else had as many tabs open as me until now lol.

[fedor50]

what brings it out is that it's unique and creative.

[sanjx01]

I wouldn't be surprised if it was converting like Frank says it is.

The reason for this is because the traffic coming into the site is from Frank's list!

They trust him and his recommendations, and then take action.

Also - it's a squeeze page with a difference in the IM niche. That difference is probably helping it.

~S

[Rojak Moon]

I like the simplicity and ease of design... "If It Converts"! ;-)

[J Bold]

Originally Posted by Alexa Smith

I think it's almost certainly illegal. It's just "Income Claim City", isn't it? And with no disclaimer on the page where the income claim is made that "these are not typical results" and that "some people earn less, or nothing at all", in compliance with FTC and various other regulations?

You'd think, with his history of litigation and previous FTC legal/regulatory problems, that Mr Kern would want to be a little more careful than to use, or even endorse, anything like this?

In another year or two, I hope, this kind of crap will be a "thing of the past". Mercifully, the trend is certainly in that direction, at the moment. For some of us, it can't come too soon.

I would think that Ryan Deiss and his multi-million operation and staff would make sure all those bases are covered with regards to legalities.

Not saying they are, but the distinction I think you have to make is that this is an opt-in form for a free video series, rather than a sales page for a paid product.

Whether or not that makes a difference, I think everyone should just go ask their lawyer rather than just make a bunch of assumptions as you and I are doing here.

[Aswad]

What a creative idea. Maybe I will remodeled the concept to more targeting scoop.

What is the opt-in rate for this squeeze page, I bet more than 70% .

[BigG95]

Thought I jump in here to let you guys know that I did swipe and split test it.

It converts about the same as my WP page, which is not actually a squeeze page, just a blog post with an Opt In Form. (see my sig).

Just been testing it for a couple of days now and will keep it on for another week.

Update will follow.

[GarrieWilson]

Reminds me of Bing.

I like it though.

[Cool Hand Luke]

Originally Posted by BigG95

Thought I jump in here to let you guys know that I did swipe and split test it.

It converts about the same as my WP page, which is not actually a squeeze page, just a blog post with an Opt In Form. (see my sig).

Just been testing it for a couple of days now and will keep it on for another week.

Update will follow.

If THIS is the page you're split testing, you are missing one important part of Deiss' opt-in: The beautiful woman. While your picture of an island paradise is nice, I think it is missing the sex appeal and major part of the "dream" that Ryan is selling. Change the picture to include one of a beautiful woman on a tropical beach, and I bet your conversion rate increases.

For example, a picture like this might work well:
http://www.celebritydesktopwallpaper...-1600x1200.jpg

[AndrewCavanagh]

Looking at just a squeeze page and saying it converts well can be very misleading.

Conversion also depends on the quality of the people arriving at the page (the quality of the list or the web traffic) and how well the offer, language and other factors appeal to those specific people.

Things like this can give you some interesting ideas to test but you should never take things at face value.

Conversion is complicated.

Kindest regards,
Andrew Cavanagh

[BigG95]

Originally Posted by Cool Hand Luke

If THIS is the page you're split testing, you are missing one important part of Deiss' opt-in: The beautiful woman. While your picture of an island paradise is nice, I think it is missing the sex appeal and major part of the "dream" that Ryan is selling. Change the picture to include one of a beautiful woman on a tropical beach, and I bet your conversion rate increases.

For example, a picture like this might work well:
http://www.celebritydesktopwallpaper...-1600x1200.jpg

Oh, come one Luke. That is so macho.

On a more serious note, you might or might not be right, but......
since I am female myself, the lady in the pic does not really appeal to me as well. And since I am promoting to a lot of WAHM's, I did choose to not put her in the picture.

And I am not saying it does not convert well, I am just saying that my other opt in page converts better.