Is Using a Product Name in a Domain Name for an Amazon Site a Bad Idea?

12 years ago

You do not need to include the product name or the keyword in you domain name to rank well as since the latest Google updates exact match domain names aren't as powerful as they used to be.

You could try using a domain name like ( tech specialist reviews ) or something along those lines.

Also with a not so specific domain name you have the ability to expand the site and do product reviews for different electronic devices.

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LilBlackDress 12 years ago

Give your site a general name that pertains to the type of product you plan to promote. It helps if it is something people search for. Then as you add post you can title the post with the brand name so it appears in the that page URL. Works very well and you avoid potential issues.
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monstermoney

12 years ago

Originally Posted by rob9482

You do not need to include the product name or the keyword in you domain name to rank well as since the latest Google updates exact match domain names aren't as powerful as they used to be.

You could try using a domain name like ( tech specialist reviews ) or something along those lines.

Also with a not so specific domain name you have the ability to expand the site and do product reviews for different electronic devices.

I would agree with you on the part where you don't need to include it into the domain to get it to rank well. But I'd like to chime in that
funkycompayname.com will never be able to outrank nike.com for the word "nike" . Google "may have" (and thats a big may) turn down the power of exact match domains but I have plenty still ranking as easy as ever . Just thought I'd add my two cents.

Also if you plan on using some company names...some won't care where others will. Expect that you may receive a cease and desist letter. Just choose wisely and learn what to expect when you pick a path in the internet marketing realm.

MM-

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SlfMastery

12 years ago

Originally Posted by monstermoney

I would agree with you on the part where you don't need to include it into the domain to get it to rank well. But I'd like to chime in that
funkycompayname.com will never be able to outrank nike.com for the word "nike" . Google "may have" (and thats a big may) turn down the power of exact match domains but I have plenty still ranking as easy as ever . Just thought I'd add my two cents.

Also if you plan on using some company names...some won't care where others will. Expect that you may receive a cease and desist letter. Just choose wisely and learn what to expect when you pick a path in the internet marketing realm.

MM-

My sentiment lies with "MM." I never knew Google put less weight on domain names. Actually, who REALLY does know?

Re: product names in domains
If I was a product owner I wouldn't have any problems with people PROMOTING my product (and using it in the domain). However, if they were talking bad about it, then I would have them shut down.

Charlie

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Manoj V

12 years ago

You may face copyright issues if you would like to include a branded name in your domain name. In fact before choosing any domain name you must check whether it is protected by copyright. For doing this you can go to a site like U.S. Copyright Office - Search Copyright Records and search by name. It will give you a list of names pertaining to the word that you have chosen which are protected by copyright.

The solution is to choose a term that describes the product that you have chosen. For example, if you are intending to promote iPad consider a domain name that may include the word "tablet".

I just looked up domain names with the word tablet in GoDaddy and I saw that tabletreviewinfo.net, tabletreviewinfo.org, tablets-review.org are available as I write:-).

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williamk

Banned 12 years ago

You can use them I think. I am using them and I get a decent amount of searches on them too. So far I am happy with the results.

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wolfmmiii

12 years ago

Originally Posted by dreamtoreality

How else am I meant to target a specific keyword?

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Don't target a specific keyword. Look around the internet at all of the sites you regularly visit and all of the big sites you see in your niche. Every site you see started small. How many are keyword-based domains and how many are "branded" domains?

If you want to be taken seriously by your visitors and earn repeat traffic that doesn't ALWAYS rely on Google and if you want to build a long-term and sustainable online business, brand yourself and build your site around a catchy and memorable name, not some crappy EMD-type domain.

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SlfMastery

12 years ago

Originally Posted by wolfmmiii

Don't target a specific keyword. Look around the internet at all of the sites you regularly visit and all of the big sites you see in your niche. Every site you see started small. How many are keyword-based domains and how many are "branded" domains?

If you want to be taken seriously by your visitors and earn repeat traffic that doesn't ALWAYS rely on Google and if you want to build a long-term and sustainable online business, brand yourself and build your site around a catchy and memorable name, not some crappy EMD-type domain.

I see you are going with the Long-Term strategy, "wolfmmiii," i.e. SlickTablets.com, EssentialCraftSupplies.com, etc. instead of product specific domains.

How long does it take you to rank a product keyword, or more specifically, make sales, for these nice oriented sites? I think that's what everyone wants to know

.

Thanks,
Charlie

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wolfmmiii

12 years ago

Originally Posted by SlfMastery

I see you are going with the Long-Term strategy, "wolfmmiii," i.e. SlickTablets.com, EssentialCraftSupplies.com, etc. instead of product specific domains.

How long does it take you to rank a product keyword, or more specifically, make sales, for these nice oriented sites? I think that's what everyone wants to know

.

Thanks,
Charlie

Charlie...

Since I target low-competition products, sites built using this strategy are generally indexed and ranking within a week. After that, it usually takes no longer than 24-48 hours for each new product review to be indexed and ranked.

Each new site I spin up typically starts earning commissions within a week or two of setup.

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SlfMastery

12 years ago

Originally Posted by wolfmmiii

Charlie...

Since I target low-competition products, sites built using this strategy are generally indexed and ranking within a week. After that, it usually takes no longer than 24-48 hours for each new product review to be indexed and ranked.

Each new site I spin up typically starts earning commissions within a week or two of setup.

Thanks for the reply "wolfmmiii." Often times people want to see results "tomorrow" with SERP ranking and sales. But, giving them this time frame sets realistic expectations.

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samjaynz 12 years ago

Originally Posted by wolfmmiii

brand yourself and build your site around a catchy and memorable name, not some crappy EMD-type domain.

This guy has got it right - branding is key to customer retention and building a sustainable business model.

How would the Big Mac have fared if it was called "the larger than average burger on a sesame seed bun with two patties"?
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msu

12 years ago

Not sure if you've seen, but Amazon recently (like a few days ago) amended their TOS to say you can't use the program on domains with a trademark name in them.

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Richard Van

12 years ago

Originally Posted by monstermoney

But I'd like to chime in that
funkycompayname.com will never be able to outrank nike.com for the word "nike" . Google "may have" (and thats a big may) turn down the power of exact match domains but I have plenty still ranking as easy as ever .

....Then again you'd have to be a mug to try and outrank Nike for the term "Nike", wouldn't you?

You'd have to be an even bigger mug to buy a domain with Nike in it though. Especially if you wanted to sell Nike products.

Originally Posted by williamk

You can use them I think. I am using them and I get a decent amount of searches on them too. So far I am happy with the results.

Good for you. I know a crack dealer and he's also happy with the results too, so far.

Respectfully, when you think like you have, wrongly and without any knowledge on trademarks, you really ought to just keep that information to yourself so that other unsuspecting newbies don't mistake your advice for something that is even remotely accurate.

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thedog 12 years ago

Originally Posted by msu

Not sure if you've seen, but Amazon recently (like a few days ago) amended their TOS to say you can't use the program on domains with a trademark name in them.

I did not know this

I was about to chime in with, it can be risky, but for a short term sniper site, then, it may be worth it... such as a tv that will be obsolete in a year or 2.

However, with this new Amazon TOS.. I wouldn't recommend it...
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SergioFelix

12 years ago

Max P's advice was AWESOME.

Think outside the box, if you are aiming for iPad tablets, see what else does people buy when they buy a tablet.

If you're going for paid traffic, you can target those categories instead of tablets for a lot less money and driving the same targeted traffic to the offers they are looking for.

About the domain name, you already have been suggested to go for something general.

It's really rare that people actually write domain names to visit a site (unless it is a huge authority site) so you are safe if you go for something that's not entirely natural looking.

Always stay away from using a brand name in the domain name no matter if people tell you it's okay.

Pretending you weren't aware won't save you the hassle of a nasty lawsuit later.

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Is Using a Product Name in a Domain Name for an Amazon Site a Bad Idea?

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