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Single or double opt in?

by The Great Gordino
18 replies
My immediate response if someone asked me this question would be 'double opt in'.

Protection from spam/permission issues, seems obvious, right?
Plus, most autoresponders require double opt in, right?

Well, I'm seeing a different flavour lately.

It seems, from what I read, the big autoresponders now allow single opt ins, and I see more posters here saying they go with single opt in as lots of people never confirm so they are losing subscribers.

Is this a shifting of the sands in the IM field, or have I missed something?

Gordon
#double #opt #single
  • Profile picture of the author paul nicholls
    They have allowed single opt ins for years

    You have the option to turn your opt in confirmation on or off

    I have been using single opt in for about 2 years now

    It works much better if your using a OTO and is much more profitable generally when using
    paid traffic campaigns

    Paul
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    • Profile picture of the author The Great Gordino
      Originally Posted by paul nicholls View Post

      I have been using single opt in for about 2 years now

      It works much better if your using a OTO and is much more profitable generally when using
      paid traffic campaigns

      Paul

      I can see why that would be Paul, but doesn't it open you up to issues of people saying they never signed up?
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  • Profile picture of the author brookman12
    I was always told that double opt in is the way to go. You end up with a lot less unubscribers that way
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  • Profile picture of the author banx63
    I be been using the Aweber double opt in. Well, if by double it means they imput their details then then have to confirm by clicking another link.

    Seems to work fine plus you know the subscribers are actually interested.


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  • Profile picture of the author contentwriting360
    Banned
    Hi Gordon,

    Feel free to visit these threads, which are about the same topic. There are hundreds of these resources. Feel free to use the 'Search' feature.

    Double Opt In: Necessary or Not?

    Single or double Optin?

    The consequences of a single opt-in if something goes wrong

    Single vs Double optin - what's your word?

    To Double Opt-In In Or Single Opt-In

    To Double Opt-in or Not...? Which one?

    I hope this helps.
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  • Profile picture of the author Plaskass76
    I think double is better as it gives you much more trageted subscribers, so you won't waste money to pay for dead souls wint your autoresponder.
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  • Profile picture of the author thegirlofday
    I vote for double too.
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  • Profile picture of the author marketerpro
    I've used single-opt in for over a year. I have had no problems with spam complaints or anything else. I do think it could depend on the niche you're in and what you send and the frequency you send. But you will almost certainly build a larger list, and faster.
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  • Profile picture of the author Vikky B
    I had a similar question this morning. I was sending out a ton of solo ads, and all I was getting was people filling out the squeeze page and never confirming. Felt I was losing out on sales, while money was going down the drain as I was only getting a few double optins and hardly any sales.

    I have a solo ad going out today for 1000+ clicks, with single optin. I am going to see what happens...never done it before. Will keep you posted.
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  • Profile picture of the author Vikky B
    Oops, changed my mind. Got a smaller solo going out for which I shall keep the single opt in. I reckon its a bit too risky to get >1000 clicks and have a single optin, as could run the risk of spam complaints from a larger number of subscribers.
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  • Profile picture of the author Ankesh Kothari
    Depends on your mailing provider really.

    Do they provide scrubbing of emails that hard bounce? That complain for spam?

    If yes, then go for single optin. And let the mailing list manager take care about keeping your list clean.

    If you're doing emailing in-house with a script - or if your mailing list manager doesn't provide list scrubbing services - then you need to go with double opt-in.
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  • Profile picture of the author paul nicholls
    your only ever going to get complaints if you send your list garbage and treat them like idiots

    ive never had any problems

    as long as you treat your list well and send them quality and relevant content they will actually be looking forward to your emails so you will have no problems

    paul
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  • Profile picture of the author Kal Sallam
    As this has been discussed several times already,
    It all depends on a few factors, your Target market
    Would be the main one.
    Double opt-in in my experience has been proven better
    In non IM niches, single did better in IM niches.
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  • Profile picture of the author sriram rajan
    Double opt-in ... is better esp in the big niches...as even if not immediate you at least know you have a better prospect lurking around whom you can give value and possibly make a sale down the line....
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  • Profile picture of the author alamest
    To give my honest review I never go for single optin anytime.. whether it is said by one of the famous gurus or what..

    Always go for double optin because double optin are quality subscriber and very few people unsubscribe your autoresponder..

    But at the end of the day you need to do testing and see what converts, whether it converts by single optin or double opt in, it is the game of testing..

    I hope this helps..
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  • Profile picture of the author Yadira Barbosa
    Actually I wrote an article on my blog about it, maybe will help you to take a decision.

    Single or Double Opt In?
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  • Profile picture of the author denharsh
    single opt ins might help in more active subscriber but again you will miss out a bit on highly targeted list here...
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  • Profile picture of the author DannyFikes
    Love to hear back from those of you who are testing this.

    I'm testing single vs double myself. It seems double is slightly more responsive, but of course I only get about 85% of the people to opt-in the second time. It's a wash.

    Maybe the results would be more significant with bigger numbers...
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