7 Internet Marketing Mistakes Small Business Owners Must Avoid
If you own or manage a small business, the possibilities are without a doubt against you. In reality small business owners simply can't allow any mistake that will endanger their potential for success.
Find out the 7 internet marketing mistakes you will need to stay away from like the plague.
1. Not obtaining your own self-hosted blog. If your blog is on a WordPress or Blogger domain then who will take you seriously? Having a blog that's hosted by WordPress or Blogger.com is no different from creating a Geocities website for a business two decades ago. People will think it's not professional and restricts your opportunity for growth. It's a must to get your own domain (e.g.www.yourcompanyname.com), as well as host you blog on that domain.
2. A website that's not professionally designed. Visitors will definitely evaluate your website. When it comes to internet marketing, first impressions are extremely important. If your website has a not-so-good design and poor usability, it will reflect on your business or brand. Have a professional to build your website.
3. Doing nothing after setting up your website. Obviously, the internet has billions of websites, therefore the possibility of getting traffic just because your site is up is almost zero. Obtain traffic by effectively marketing and advertising your website through SEO or other internet marketing methods.
4. Choosing the cheapest vendor to save money. It's understandable that the budget of small businesses can be tight but trying to save money by going cheap most likely will not work out. Business owners must be willing to spend money if you want quality service that gives you results.
5. Not knowing what the competition is doing. Analysis of your competition is integral to building your business' online presence. Pay attention to how your competitors apply internet marketing in their business. Determine their strong as well as weak points. This will help you make a plan to surpass them and increase your market share.
6. Not using website analytics. For an online business, it is necessary to know how much traffic is coming in, where that traffic is coming from, and identify the pages on your site which are causing you to lose visitors. Using analytics help you improve your site to attract traffic and convert more customers.
7. Stopping too soon. It may take time for internet marketing to begin showing results. Actually, even if you have the best SEO strategy, the results you want may show after several weeks or even months. Don't give up yet. Patience is needed and if you do things right soon enough you'll reap the benefits.
Find out the 7 internet marketing mistakes you will need to stay away from like the plague.
1. Not obtaining your own self-hosted blog. If your blog is on a WordPress or Blogger domain then who will take you seriously? Having a blog that's hosted by WordPress or Blogger.com is no different from creating a Geocities website for a business two decades ago. People will think it's not professional and restricts your opportunity for growth. It's a must to get your own domain (e.g.www.yourcompanyname.com), as well as host you blog on that domain.
2. A website that's not professionally designed. Visitors will definitely evaluate your website. When it comes to internet marketing, first impressions are extremely important. If your website has a not-so-good design and poor usability, it will reflect on your business or brand. Have a professional to build your website.
3. Doing nothing after setting up your website. Obviously, the internet has billions of websites, therefore the possibility of getting traffic just because your site is up is almost zero. Obtain traffic by effectively marketing and advertising your website through SEO or other internet marketing methods.
4. Choosing the cheapest vendor to save money. It's understandable that the budget of small businesses can be tight but trying to save money by going cheap most likely will not work out. Business owners must be willing to spend money if you want quality service that gives you results.
5. Not knowing what the competition is doing. Analysis of your competition is integral to building your business' online presence. Pay attention to how your competitors apply internet marketing in their business. Determine their strong as well as weak points. This will help you make a plan to surpass them and increase your market share.
6. Not using website analytics. For an online business, it is necessary to know how much traffic is coming in, where that traffic is coming from, and identify the pages on your site which are causing you to lose visitors. Using analytics help you improve your site to attract traffic and convert more customers.
7. Stopping too soon. It may take time for internet marketing to begin showing results. Actually, even if you have the best SEO strategy, the results you want may show after several weeks or even months. Don't give up yet. Patience is needed and if you do things right soon enough you'll reap the benefits.