Thoughts on Monthly Membership Pricing
Looking for some advice from fellow warriors out there on pricing. I am getting ready to launch a video membership website that teaches a skill outside of the MMO niche. Without getting into too many specifics about the niche I will say it crosses several evergreen niches including the health and dating niche.
I am not a "professional" at what I am teaching, its just a skill i'm pretty darn good at and everyone I have demonstrated this for has told me I have serious skills.
Now, if a person were to go to school to learn these skills, even if it was a profession they had no intention of pursuing a career in, they would be paying $13,000 a year for at least 2 years to learn every skill needed (and as I said unless they wanted to pursue a career in this they don't need to learn everything). The other option is to take weekly "recreational" courses to gain this skill but that can easily cost $300 a month (at $75 a lesson). Plus it would be on the school's schedule not theirs, they would have to get there on their own, they would most likely be paired in a group with people they may not always get along with and there would be no way to stop the class and ask the teacher to repeat a step since most of the class is live demonstration.
My program is one year long (one video dripped out a week for 52 weeks), can be viewed from the comfort of ones home (looking into mobile optimization) and since it is video, the instructions can be stopped, rewound and played over and over again until the viewer understands the next step. I take the Homer Simpson approach in my videos so that anyone can understand what I'm doing.
On one hand I want this to be accessible to anyone so I originally thought somewhere in the vicinity of $27-$35 a month, but I fear for such a low price it will not be perceived as having high value. Then I thought $60 a month since that would still be cheaper than one lesson a month and the customer would be getting 4.
I know the idea number will come with testing, tracking and tweaking but I would greatly appreciate any advice offered on a good starting point. Or, honestly any thoughts in general.
Thank you in advance.
I am not a "professional" at what I am teaching, its just a skill i'm pretty darn good at and everyone I have demonstrated this for has told me I have serious skills.
Now, if a person were to go to school to learn these skills, even if it was a profession they had no intention of pursuing a career in, they would be paying $13,000 a year for at least 2 years to learn every skill needed (and as I said unless they wanted to pursue a career in this they don't need to learn everything). The other option is to take weekly "recreational" courses to gain this skill but that can easily cost $300 a month (at $75 a lesson). Plus it would be on the school's schedule not theirs, they would have to get there on their own, they would most likely be paired in a group with people they may not always get along with and there would be no way to stop the class and ask the teacher to repeat a step since most of the class is live demonstration.
My program is one year long (one video dripped out a week for 52 weeks), can be viewed from the comfort of ones home (looking into mobile optimization) and since it is video, the instructions can be stopped, rewound and played over and over again until the viewer understands the next step. I take the Homer Simpson approach in my videos so that anyone can understand what I'm doing.
On one hand I want this to be accessible to anyone so I originally thought somewhere in the vicinity of $27-$35 a month, but I fear for such a low price it will not be perceived as having high value. Then I thought $60 a month since that would still be cheaper than one lesson a month and the customer would be getting 4.
I know the idea number will come with testing, tracking and tweaking but I would greatly appreciate any advice offered on a good starting point. Or, honestly any thoughts in general.
Thank you in advance.
~ Zig Ziglar
Best piece of advice I've ever received... "Listen, just shut the F*#^ up and listen!" (Because there's always going to be people who have been doing what you do/ want to do for much longer. Shut up, listen to them and learn from them)
Best piece of advice I've ever received... "Listen, just shut the F*#^ up and listen!" (Because there's always going to be people who have been doing what you do/ want to do for much longer. Shut up, listen to them and learn from them)
Email me with your content writing needs at awriter4@gmail.comDescramble this word " LPIEKC" and use it as your subject line to earn a 10% discount on your order with me
Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.~ Walt Disney.