What do you think of my Cold Calling phone pitch for Offline consulting?

Hi Alex,

Yes you are on the right lines definately! You answered your own question really, regarding talking to much!

I would do this:

Your Current Script:

"Plumber: Well what is it then?
Me: You're not capturing your prospects details. Basically what happens is you're spending money on Google AdWords every time someone clicks on your ad and visits your site. Now I don't know how effective your Google advertising campaign is, but let's assume that it works and generates 1 sale, or 1 booking per every 100 clicks. That's great, what about the other 99 clicks? They've clicked 'back' and they're not coming back, they're probably looking at your competitor's website now. Imagine if you improved your current ratio to 2 sales per 100 clicks and therefore doubled your ROI, would that be a decent increase in your bottom line?
Plumber: Yes it would be pretty decent! "

First off when the plumber asks, what is it then?

I would say:

"Your not capturing your prospects details at all! You see, potentially every person that visits your site now is a potential client, so it only makes sense to maximize this, Let me ask, how many clients does your site tend to generate at the moment per month?"

This is shorter and by finishing with a question will start to build a conversation. Every conversation will be different, you are right, but this wil allow you to build a conversation. At the moment you are not building any sort of rapport or conversation and you will get many NOs at the end or "Not Interested" You need to create the need by asking questions and building conversation and rapport!

From the above you can then take the conversation deeper as follows:

"Ok so you get approximately xx clients/enquiries per month at the minute, so how many visitors does Google adwords actually send to your site?"

Let them answer!

"You see, by incorporating a simple system that would allow you to capture the majorit o visitors on your site would potentially allow you to market to them directly for as long as you want!"

You see this is a quick example but this will pull in higher results. You can build conversation, talk a little about what you offer and how simple it can be, then go for the appointment! This way the prospect will understand what you are offering a lot better and clearer than the way you have it now! You could come up with questions before hand that you can use to prompt you while you are on the phone.

By getting the prospect talking, you get there interest and you get them listening which is what you need to secure a solid appointment!

If you need any help, just ask, but take action and you will get appointments!

HTH

GoGetta

Hi,

Good idea, but wouldn't work like this for here and many places:

Best: Be up front, short / to the point and do not sell.
You want to establish yourself and get in the door, first.

Instead, say something like:

"Hi,

My company helps other companies get better results online. I'd like to mail more info to this address: (state address from your researching their URL). To whom should I address the letter / postcard, etc.?

(Or use the word "email" and confirm an email address / name or Contact Us page on their site.)

Then shut up.

Either people want your info or not.

And people do not want to know / hear that they spent their hard-earned ad $$ and attracted you off ads. Rubs them wrong right off the bat. Use your own means to find them, not their paid ads.



Note:

But do not jump in and pre-sell, gabbing and wasting time. No one knows you at this point.


My own 2-cents and lots of experience.

I must say, if someone knew that I was spending money on Adwords, I would want to know how they found out!