Do you segment your buyers from the rest of your list?

19 replies
I'm just wondering how many people that have lists are putting people that make a purchase onto a separate list. If you could share some details about who you use for your list (aweber, getresponse) and also whether you are selling your own products or affiliate and how you handle the lists it could prove useful to other people. Thanks!
#buyers #list #rest #segment
  • Profile picture of the author activetrader
    Originally Posted by Ben Roy View Post

    I'm just wondering how many people that have lists are putting people that make a purchase onto a separate list. If you could share some details about who you use for your list (aweber, getresponse) and also whether you are selling your own products or affiliate and how you handle the lists it could prove useful to other people. Thanks!
    I do take them off the list for the product they buy. It's very time consuming. I had a similar question I posted earlier (no one responded) as to how to manage your list. FYI I use aweber

    Here is the solution I found since:

    I sell my own products and other people's products. For my own products I set up a series of Follow-Ups. When someone comes from followups and buys my product I change their last message to 1001. That way they will no longer receive FollowUps.

    For products other then mine I send out Broadcasts. These are more time consuming to manage. I have been sorting leads by date and exclusing the emails from each block of date and saving them as Views.

    Let's say you have a list called ListA. People who signed up Jan1 through Jan5. Out of those 2 people bought ProductX. Here is what I put in the View -

    1. Dates On or after Jan1
    2. Dates On or before Jan5
    3. emails is not Buyer1@domain.com
    4. email is not Buyer2@domain.com

    Save View as ViewName

    Send broadcast to List View ViewName

    I know it's a real pain but I couldn't find a more time efficient solution. Hopw that helps
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  • Profile picture of the author Kris Turner
    Yes, I definitely do.

    When you consider how much more valuable a customer list is when compared to a prospect list, it would be crazy not to put buyers on their own list.

    I use Aweber, and I have an opt-in box on my thank you page that subscribes them to my buyer list and unsubscribes them from my prospect list.
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    • Profile picture of the author Ben Roy
      Originally Posted by Alex Taylor View Post

      Yes, I definitely do.

      When you consider how much more valuable a customer list is when compared to a prospect list, it would be crazy not to put buyers on their own list.

      I use Aweber, and I have an opt-in box on my thank you page that subscribes them to my buyer list and unsubscribes them from my prospect list.
      Do you find that most people will follow through and enter their information? Do you tell them that by doing so you'll add them to a special list, or that they need to do that to receive the product, or what?

      To everyone else: thanks for your feedback. To clarify, I wasn't asking if you SHOULD I was asking who did and how they handled it.
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      • Profile picture of the author activetrader
        Originally Posted by Ben Roy View Post

        Do you find that most people will follow through and enter their information? Do you tell them that by doing so you'll add them to a special list, or that they need to do that to receive the product, or what?

        To everyone else: thanks for your feedback. To clarify, I wasn't asking if you SHOULD I was asking who did and how they handled it.
        I had the same question - how do you make them sign up for a second list. I do have a buyers list form on all of my thankyou pages. Most people ignore it because they think it is the same list. It does however takes them off of the prospect list if they do sign up. Another problem is that some people will sign up but do not confirm, which means I lose them off of my list completely
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        • Profile picture of the author webpagesrus
          This is something I was interested in myself, but never understood the process. I tried to find a way to streamline the process, without requiring them to join a different list, and as activetrader said, you may lose them altogether......I too use AWeber, but havent yet figured out the proccess of moving a subscriber to a different list
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    • Profile picture of the author tyronne78
      Couldn't have said it any better,thanks.
      Originally Posted by Kris Turner View Post

      Yes, I definitely do.

      When you consider how much more valuable a customer list is when compared to a prospect list, it would be crazy not to put buyers on their own list.

      I use Aweber, and I have an opt-in box on my thank you page that subscribes them to my buyer list and unsubscribes them from my prospect list.
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  • Profile picture of the author jace
    Hey Ben,
    I recommend aweber. I also recommend using both your own products and affiliate products. If your list does not buy your stuff, Sell them other peoples stuff. So, I do say segment because you want to separate the people that buy your stuff. If they don't, Sell the hell out of them with other peoples stuff. What do you have to lose?
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  • Profile picture of the author RayAndLisaJ
    Yes, separate the buyers from the prospects.
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  • Profile picture of the author lavaleekathy
    Thanks for your tip activetrader seems a little more straight forward than many other methods out there. My autoresponder should be able to handle this and follow it up with more frequency than I would be able to do manually. Thank you!
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  • Profile picture of the author Hardi Wijaya
    Aweber and Getresponse can help to move buyers into another list. But I don't totally trust my email list because buyers do change email addresses after certain time. I ask them for home address so that I can mail them free gifts.

    What I feel is that we need to do some offline work if we were to keep our buyer list highly responsive.
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  • Profile picture of the author Micheal Perkins
    I have two membership sites. One is free to anyone and I monetize it with links to affiliate products. My list is small right now, but I will be sending follow emails in the form of lessons and tips on the topic of the site. I will be emailing offers out to the list also with products and services that will pay me a commission.

    The second site is a paid site. It's been up for a few months, and I just made my first sale last week. I am thinking about changing it to a free site, to build a list and offer people the option to buy a premium membership. I have two ideas on how I will do it.

    Option 1. I'm going to change my sales letter to a shorter version that is about 1 page at the most. It will have a video showing what they get access to in the members area. There will be enough to entice most people in the niche to join considering its a free site. This will build my list, and allow me to make money through email marketing.

    Instead of a pay no button, there will be a "Join now" kind of link. They click that link to join and it will take them to the long sales page. My idea is to capture their attention like a OTO without calling it a OTO. I will show them what they get as a premium member that they will miss out on as a free member.

    There will be another link on that page that they buy a premium membership with. If they don't want it, there will be another link that says no thanks, and when they click that it takes them to the sign up form that puts them in the free list autoresponder, and allows them to create their user name and password.

    Option 2. My list service is aweber. I have to look into it, but I think aweber segments your list automatically if you tell it to. So I think I might be able to have someone enroll in the free membership. Send them the confirmation email and when they click that, they are taken to the long sales page that sells the premium membership.

    If they join that, I think aweber will automatically remove them from the free list whethey jon the premium list.

    Those are the ways I am thinking of doing it. I will use option 2 as my preferred method if I can. If I'm wrong and aweber does not do the automatic list segmentation, I will use option 1.

    To your success,
    Mike
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  • Profile picture of the author Jouvan Johnson
    I use Getresponse but Aweber is fine

    And I also separate my buyers from
    my prospect list

    It is done automatically via the automation
    settings that come with both Aweber and Get Response
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  • Profile picture of the author Brent Stangel
    Do you find that most people will follow through and enter their information?
    If they want access to what they just paid for, they will.

    I always put - "Please enter your information to access your purchase."

    I've never had anyone not do it.
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  • Profile picture of the author talfighel
    If you have your own product, what you can do is to tell your new buyer that if they want to get the product through email, they will need to opt into a page which really adds them to your buyers list.

    If you are a seller on Clickbank, there is no way to get who bought because that info is kept between the vendor and Clickbank.
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  • Profile picture of the author Marked09
    Here's how I separate my freebie list and buyers list.

    1.) I have my own product and I use JVzoo as the payment processor. Jvzoo has the option to automatically register the email list that they used on my autoresponder (Getrsponse)

    2.) I then setup an automation rule in getresponse. If the email that has been added through JVzoo already exists on my freebie list then It automatically deletes the email on my freebie list campaign.

    3.) Then I have series of follow up email to convince them to buy my product.
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  • Profile picture of the author yakim1
    I really segment my lists. I don't just have a buyer list. I collect buyers for each individual product that I sell. I have over 600 lists. I have over 300 squeeze pages and I build a new list with every squeeze page so my follow ups can be very targeted.

    If I build an article marketing list, why would I send emails to that list about SEO. It is true that some may be interested is SEO but that is not really what your target audience has indicated they are interested in.

    When the subscriber does not buy at the end of the follow up series, they are moved to an evergreen list that will deliver content and offers for a year. One of the goals of my evergreen list is to get them onto another lists with new follow up series of emails that try to sell a specific product.

    You may be on someone's list and they send you to another squeeze page. Your thoughts may be why do they want to add me to their list again? In reality, they are wanting to send you a fresh set of follow up messages because it is not just one list that they have but many lists and you have not received the message that the new list has to offer.

    I do not put opt-in forms on my download page to get my buyer into a buyer list. My software automatically adds the buyer to the correct list when they leave PayPal.

    Every one says the buyer list is the best list. That is hogwash! My most profital lists are my Joint Venture Partner lists. The Joint Venture Partner lists allows me to leverage other people's lists so I can reach way beyond my circle of influence that my lists have.

    I do a lot of Joint Ventures and have over 8,000 people on my Joint venture Partner list. That has a maximum reach of 80 million people if every jv partner promoted and had only 10,000 people on his list.

    Naturally not everyone will promote for you on every project. Also remember that most that do have list with more than 10,000 people that may be interested in what you have to say.

    So building relationships with other list builders is a strategy you don't hear much about in list building. I found early on that the best place to find subscribers is where they congregate. And that is on other peoples' lists.

    I hope this has been helpful,
    Steve Yakim
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  • There is an option,

    That lets you opt-out of one list, when you join another.. (In Aweber, GetResponse, etc)

    You just have to link your shopping cart to add leads into a seperate list e.g. ''customers''

    And they will immediately opt-out of other lists (Using automation)

    Hope this helps
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  • Or you can just do it ''manually''...

    To begin with
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    • Profile picture of the author Charles E. White
      I move the lead from my regular list to another list when they purchase something. Otherwise, how would you up sell to them?

      I like aweber much better than getresponse, it is so much easier to write a message. I have used both.
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