List Building Question, Do You Broadcast Over the Top Of Your Autoresponder Sequence ??

Personally, I avoid broadcasts whenever possible, for a big variety of reasons.

The first and most important reason, for me, is ...

(i) Subscribers in many niches have told me in the past that they don't like "obvious broadcasts" because (a) they interrupt continuity, and (b) they make the sender look more like a marketer and less like a trusted provider of valuable information

But I have a few other reasons, too ...

(ii) It's very rare that I want everyone on a list to get the same information at the same time, regardless of how long they've been there and where they are in the series;

(iii) It interferes with "subscriber expectation". It's really important, when opting people in, to set their expectations, and tell them exactly what they're going to receive and when. This dramatically increases open-rates and click-through rates. Sending "broadcasts" makes that very difficult;

(iv) To me, it feels like "being in a hurry" and "aiming for quick sales" - exactly the things I like to avoid, because I earn far more in the long run by avoiding that.

For me, the key concept is: interrupting continuity with an obvious promotion of something is really a much bigger deal than many people realise.

It makes you look desperate to sell, and to many subscribers, understandably, that comes across very negatively and ruins your credibility and their trust.

In my opinion, the people who imagine that isn't a big deal are typically those to whom open-rates of about 25% are acceptable (:p :rolleyes, perhaps partly because they have little awareness of customer perception of - for example - passing off a commissionable product-launch as "news". (In other words, not being aware of your customers' perspective very much at all!).

People can easily tell this from whether the continuity of the process has been interrupted, i.e. whether it matches what you told them at the end of the previous message to be "watching out for in the next message, in 5 days' time", or whatever. This is a fundamental part of expectation-setting and continuity-maintenance.

http://www.warriorforum.com/main-int...ml#post6123982