Business Myths/Truths -- Online & Offline -- what are your thoughts?
I'll start with some myths and truths.
Feel free to add your own.
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Myth
People will generally be honest about your work and capabilities.
Truth
People generally won't causes problems, complain and are apt to move on without you.
Myth
Networking, referrals and introductions are typically the same forms of actions and re-actions.
Truth
Wrong. Introduction is always better than referral.
Referral = phone #
Introduction = luncheon
Myth
Superior service and advanced credentials provide competitive advantages to attracting customers.
Truth
Service, knowledge, educational quality are an expectation, depending on industry. (e.g. law, finance, PR) Short-term = tough attraction
Long-term = abandonment
Feel free to add your own.
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Myth
People will generally be honest about your work and capabilities.
Truth
People generally won't causes problems, complain and are apt to move on without you.
Myth
Networking, referrals and introductions are typically the same forms of actions and re-actions.
Truth
Wrong. Introduction is always better than referral.
Referral = phone #
Introduction = luncheon
Myth
Superior service and advanced credentials provide competitive advantages to attracting customers.
Truth
Service, knowledge, educational quality are an expectation, depending on industry. (e.g. law, finance, PR) Short-term = tough attraction
Long-term = abandonment