A 500 word article will always outperform a 1000 word article

Profile picture of the author yourreviewer by yourreviewer Posted: 11/15/2012
I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

You can find the source in the link below.

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
#500 #article #outperform #word

  • Profile picture of the author Troy_Phillips
    Troy_Phillips
    Originally Posted by yourreviewer View Post
    I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

    Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

    You can find the source in the link below.

    http://media.ezinearticles.com/pdf/e...arketing-2.pdf

    Is it just me who finds that statement ridiculous and utterly false?
    You need to remember this is coming from a site that has failed miserably in terms of what it's own expectations were.

    It is not just you .. they are wrong.
  • Profile picture of the author fin
    fin
    I'm getting a bit sick of longer articles these days. I wouldn't actually mind if it was more than filler content.
  • Profile picture of the author connorbringas
    connorbringas
    Originally Posted by yourreviewer View Post
    I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

    Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

    You can find the source in the link below.

    http://media.ezinearticles.com/pdf/e...arketing-2.pdf

    Is it just me who finds that statement ridiculous and utterly false?
    Couldnt agree more. However, for ezinearticles they give preference over a shorter article that is more concise than a longer article..
  • Profile picture of the author TimothyTorrents
    TimothyTorrents
    It really depends on how the article is written. Sometimes I like reading long articles sometimes I don't. But generally, I think they are wrong.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by yourreviewer View Post
    Is it just me who finds that statement ridiculous and utterly false?
    Noooooo ... it's always been there, and it's always been nonsense! :p

    A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all that I've tried. No comparison!

    I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:
  • Profile picture of the author yourreviewer
    yourreviewer
    Originally Posted by Alexa Smith View Post
    Noooooo ... it's always been there, and it's always been nonsense! :p

    A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all. No comparison!

    I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:
    Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
  • Profile picture of the author Kevin McNally
    Kevin McNally
    Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

    Clever advice, 2 articles for the price of 1 for EA .
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by yourreviewer View Post
    Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
    Yes, same here - I agree completely.

    I think the length "qualifies" the leads. You build a list that's going to have a higher open-rate if the visitors have come from 1,000/1,200-word articles than if they've come from shorter ones.

    But even just in terms of SEO (not that I care much, to be honest), you'll get more relevant-site backlinks out of longer articles, too, simply because far more people will re-publish them.

    Originally Posted by Kevin McNally View Post
    Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

    Clever advice, 2 articles for the price of 1 for EA .
    Ah yes, good point. EZA might possibly prefer shorter ones from the perspective of their AdSense income. Hadn't even thought about that.
  • Profile picture of the author fin
    fin
    Originally Posted by yourreviewer View Post
    Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
    Do you mind giving a quick explanation how you test all this?

    Are you saying the quality and topic of the article has no bearing, people just buy your products because you write long articles?
  • Profile picture of the author Make Money Ninja
    Make Money Ninja
    Honestly, article length is BULLSHIT.

    I am going to repeat that again... article length means nothing when it comes ranking in Google.

    It is all about how engaging the content is and how your visitors react to it. Ever wonder why Youtube videos always rank in Google yet have no text content? It's because Google is getting better at evaluating content quality, so if your content is awesome it doesnt matter whether its 100 words, 500 words, 1000 words or 3000 words. All that matters is user experience.

    Say a visitor comes to your site from Google and then spends an hour viewing 20 pages on your site. That is a good user experience, it doesn't matter if your articles are 500 or 1000 words long.

    Say your visitor comes to your site, finds it ugly, disgusting, too many ads and leaves straight away. That is a bad experience. Google is getting better at distinguishing the too and rewarding sites with good user experience.
  • Profile picture of the author myob
    myob
    There certainly are exceptions, but short articles generally don't contain enough value to engage the reader for taking the intended action. A highly effective article involves a delicate balance of emotion and logic, which is impossible to achieve in just 500 words. Vague, abstract generalities are hard to relate to. But content that sustains attention with relevant, specific details has a much higher probability for conversion.
  • Profile picture of the author yourreviewer
    yourreviewer
    Originally Posted by fin View Post
    Do you mind giving a quick explanation how you test all this?

    Are you saying the quality and topic of the article has no bearing, people just buy your products because you write long articles?
    No, I am not referring to articles which are longer from fluff and filler. I am talking about articles that are longer and filled with useful, engaging content. I map out the frequently asked questions by the people in the marketplace and organize an article answering many questions in one. Other formats include '7 Tips to, 11 Ways to' type articles which always do well. I use two different urls for squeeze pages for testing purposes.
  • Profile picture of the author Frank Donovan
    Frank Donovan
    My initial reaction to that statement was to wonder by what criteria EZA was measuring performance, but I see that the advice is from a tutorial about syndication. That being the case, it's not only an incorrect assertion, but a wholely misleading one and EZA should be required either to back it up with hard statistics or remove it.

    It's almost impossible to believe that, all else being equal, publishers looking for content wouldn't prefer the longer article in the vast majority of cases.


    Frank
  • Profile picture of the author fin
    fin
    Originally Posted by yourreviewer View Post
    No, I am not referring to articles which are longer from fluff and filler. I am talking about articles that are longer and filled with useful, engaging content. I map out the frequently asked questions by the people in the marketplace and organize an article answering many questions in one. Other formats include '7 Tips to, 11 Ways to' type articles which always do well. I use two different urls for squeeze pages for testing purposes.
    I still don't understand how you're doing it.

    Are you using 2 articles on the same topic with one being a compressed version?

    And if you did have 2 articles on different sites, wouldn't the different audiences have a bearing on the outcome?

    Could it be possible that you write longer articles on the topics you're passionate about, therefore it's the quality rather than the length?

    When you think about everything that makes a great article, it seems crazy to say that size matters.
  • Profile picture of the author MissTerraK
    MissTerraK
    I think it is utter nonsense too, well, unless your site caters to those suffering from Attention Deficit Disorders.

    It is much more difficult to provide pertinent information combined with empathy as well as the tone for the piece whether it be humor, utilizing analogies to make concepts crystal clear, or a real life personal experience correlating to the information provided in a mere 500 words.

    I understand that holding your reader's attention is important, but making a piece short in order to do so isn't wise if you're causing them to feel that reading that piece was a waste of time, however short that time may have been.

    Terra
  • Profile picture of the author yourreviewer
    yourreviewer
    Originally Posted by fin View Post
    I still don't understand how you're doing it.

    Are you using 2 articles on the same topic with one being a compressed version?

    And if you did have 2 articles on different sites, wouldn't the different audiences have a bearing on the outcome?

    Could it be possible that you write longer articles on the topics you're passionate about, therefore it's the quality rather than the length?

    When you think about everything that makes a great article, it seems crazy to say that size matters.
    Yes, I am talking about the same topic. If the shorter version says 5 Tips to, the longer version would be 9 Tips to (and the tips would be different, so it is not the same content).

    I am not saying you cannot write a good article for 500 words, what I am saying is that for me, I have been able to deliver more value through a longer article than a shorter one.
  • Profile picture of the author Geordie John
    Geordie John
    I bought a Nat Geo magazine not so long ago for a story on a new-ish theory on how the monolithic heads were transported and erected on Easter Island to read on a plane trip... I'd have been severely disappointed had that turned out to be a 500 word article.

    I'm the same when it comes to researching and learning online too. When i am looking for something to actually read because i am interested in the topic, it doesn't matter if the article turns into a book, i'll still keep reading if it's well written and presented and is giving me what i wanted when i chose to read it.

    I don't tend to stay on websites long if it's a bunch of 400 and 500 word pages.

    Not sure why i ever thought that was a good way to market my own stuff when it wasn't even anything alike to my own behavior...

    Good old times...
  • Profile picture of the author yourreviewer
    yourreviewer
    With regards to length, if I am looking for a topic like 'how to start a podcast' I would personally prefer the third content piece compared to 1 and 2 and the second content piece over 1.

    I agree that the content below is not an article per say and so it is not the same as comparing an Ezine article vs another Ezine article, but the concept is the same. And personally for me, I am able to achieve that "Wow" factor in my articles more easily when they are longer than when they are shorter.

    1. 5 Steps to Starting Your Own Podcasting Show | Social Media Examiner

    2. How to Start Your Own Podcast: 11 steps - wikiHow

    3. How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial
  • Profile picture of the author fin
    fin
    Originally Posted by yourreviewer View Post
    Yes, I am talking about the same topic. If the shorter version says 5 Tips to, the longer version would be 9 Tips to (and the tips would be different, so it is not the same content).

    I am not saying you cannot write a good article for 500 words, what I am saying is that for me, I have been able to deliver more value through a longer article than a shorter one.
    Fair enough.

    It's something I'm thinking about a lot at the moment. My audience seems to react better to little wins, so giving them a huge article with lots of different things to implement would seem to go against that. Obviously it all depends on the niche.
  • Profile picture of the author Sandra Martinez
    Sandra Martinez
    A 500 words article gives you a taste of whatever you are writing about, you canĀ“t give any real information in that length for most subjects.

    The last article I wrote was 2000 words, and one guy asked me to expand on some of the sub items... sigh

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