Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Main Internet Marketing Discussion Forum
Register Blogs Social Groups CalendarHelp Desk

Closed Thread
LinkBack Thread Tools
Unread 15th November 2012, 12:41 PM   #1
Dog Vomit PLR
War Room Member
 
yourreviewer's Avatar
 
Join Date: 2008
Location: USA
Posts: 1,376
Thanks: 13
Thanked 164 Times in 95 Posts
Default A 500 word article will always outperform a 1000 word article

I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

You can find the source in the link below.

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
yourreviewer is offline  
Unread 15th November 2012, 12:47 PM   #2
Senior Warrior Member
War Room Member
 
Troy_Phillips's Avatar
 
Join Date: 2009
Location: North Ga.
Posts: 2,859
Blog Entries: 9
Thanks: 1,707
Thanked 1,225 Times in 728 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

You can find the source in the link below.

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
You need to remember this is coming from a site that has failed miserably in terms of what it's own expectations were.

It is not just you .. they are wrong.


Troy_Phillips is offline  
Unread 15th November 2012, 12:47 PM   #3
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I'm getting a bit sick of longer articles these days. I wouldn't actually mind if it was more than filler content.
fin is online now  
Unread 15th November 2012, 12:51 PM   #4
Advanced Warrior
 
Join Date: 2010
Posts: 640
Thanks: 16
Thanked 41 Times in 39 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

You can find the source in the link below.

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
Couldnt agree more. However, for ezinearticles they give preference over a shorter article that is more concise than a longer article..
connorbringas is offline  
Unread 15th November 2012, 12:53 PM   #5
timothytorrents.com
 
TimothyTorrents's Avatar
 
Join Date: 2010
Location: www.timothytorrents.com
Posts: 1,095
Thanks: 313
Thanked 186 Times in 155 Posts
Default Re: A 500 word article will always outperform a 1000 word article

It really depends on how the article is written. Sometimes I like reading long articles sometimes I don't. But generally, I think they are wrong.

TimothyTorrents is offline  
Unread 15th November 2012, 01:05 PM   #6
High-heeled Warrior
War Room Member
 
Alexa Smith's Avatar
 
Join Date: 2008
Posts: 24,820
Thanks: 16,261
Thanked 21,628 Times in 10,852 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Is it just me who finds that statement ridiculous and utterly false?
Noooooo ... it's always been there, and it's always been nonsense! :p

A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all that I've tried. No comparison!

I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:

Lexy ... is pretending to be an artist in the style of Piet Mondrian: Art by Alexa




Alexa Smith is offline  
Unread 15th November 2012, 01:09 PM   #7
Dog Vomit PLR
War Room Member
 
yourreviewer's Avatar
 
Join Date: 2008
Location: USA
Posts: 1,376
Thanks: 13
Thanked 164 Times in 95 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Alexa Smith View Post
Noooooo ... it's always been there, and it's always been nonsense! :p

A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all. No comparison!

I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:
Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
yourreviewer is offline  
Unread 15th November 2012, 01:14 PM   #8
Senior Warrior Member
War Room Member
 
Join Date: 2003
Location: Scotland
Posts: 1,123
Thanks: 71
Thanked 81 Times in 61 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

Clever advice, 2 articles for the price of 1 for EA .
Kevin McNally is offline  
Unread 15th November 2012, 01:14 PM   #9
High-heeled Warrior
War Room Member
 
Alexa Smith's Avatar
 
Join Date: 2008
Posts: 24,820
Thanks: 16,261
Thanked 21,628 Times in 10,852 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
Yes, same here - I agree completely.

I think the length "qualifies" the leads. You build a list that's going to have a higher open-rate if the visitors have come from 1,000/1,200-word articles than if they've come from shorter ones.

But even just in terms of SEO (not that I care much, to be honest), you'll get more relevant-site backlinks out of longer articles, too, simply because far more people will re-publish them.

Quote:
Originally Posted by Kevin McNally View Post
Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

Clever advice, 2 articles for the price of 1 for EA .
Ah yes, good point. EZA might possibly prefer shorter ones from the perspective of their AdSense income. Hadn't even thought about that.

Lexy ... is pretending to be an artist in the style of Piet Mondrian: Art by Alexa




Alexa Smith is offline  
Unread 15th November 2012, 01:20 PM   #10
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
Do you mind giving a quick explanation how you test all this?

Are you saying the quality and topic of the article has no bearing, people just buy your products because you write long articles?
fin is online now  
Unread 15th November 2012, 01:26 PM   #11
Advanced Warrior
 
Make Money Ninja's Avatar
 
Join Date: 2012
Posts: 524
Thanks: 81
Thanked 106 Times in 77 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Honestly, article length is BULLSHIT.

I am going to repeat that again... article length means nothing when it comes ranking in Google.

It is all about how engaging the content is and how your visitors react to it. Ever wonder why Youtube videos always rank in Google yet have no text content? It's because Google is getting better at evaluating content quality, so if your content is awesome it doesnt matter whether its 100 words, 500 words, 1000 words or 3000 words. All that matters is user experience.

Say a visitor comes to your site from Google and then spends an hour viewing 20 pages on your site. That is a good user experience, it doesn't matter if your articles are 500 or 1000 words long.

Say your visitor comes to your site, finds it ugly, disgusting, too many ads and leaves straight away. That is a bad experience. Google is getting better at distinguishing the too and rewarding sites with good user experience.

[SIGPIC][/SIGPIC]
The Ultimate Guide To Link Building

Get More Links - Generate More Traffic - Make More Money!
Make Money Ninja is offline  
Unread 15th November 2012, 01:29 PM   #12
Competitors' Nightmare
War Room Member
 
Join Date: 2002
Posts: 4,838
Thanks: 945
Thanked 3,848 Times in 2,144 Posts
Default Re: A 500 word article will always outperform a 1000 word article

There certainly are exceptions, but short articles generally don't contain enough value to engage the reader for taking the intended action. A highly effective article involves a delicate balance of emotion and logic, which is impossible to achieve in just 500 words. Vague, abstract generalities are hard to relate to. But content that sustains attention with relevant, specific details has a much higher probability for conversion.

.
myob is offline  
Unread 15th November 2012, 01:31 PM   #13
Dog Vomit PLR
War Room Member
 
yourreviewer's Avatar
 
Join Date: 2008
Location: USA
Posts: 1,376
Thanks: 13
Thanked 164 Times in 95 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by fin View Post
Do you mind giving a quick explanation how you test all this?

Are you saying the quality and topic of the article has no bearing, people just buy your products because you write long articles?
No, I am not referring to articles which are longer from fluff and filler. I am talking about articles that are longer and filled with useful, engaging content. I map out the frequently asked questions by the people in the marketplace and organize an article answering many questions in one. Other formats include '7 Tips to, 11 Ways to' type articles which always do well. I use two different urls for squeeze pages for testing purposes.
yourreviewer is offline  
Unread 15th November 2012, 01:35 PM   #14
"What's so only?"
War Room Member
 
Frank Donovan's Avatar
 
Join Date: 2008
Location: London, UK.
Posts: 2,014
Thanks: 1,050
Thanked 2,692 Times in 1,250 Posts
Default Re: A 500 word article will always outperform a 1000 word article

My initial reaction to that statement was to wonder by what criteria EZA was measuring performance, but I see that the advice is from a tutorial about syndication. That being the case, it's not only an incorrect assertion, but a wholely misleading one and EZA should be required either to back it up with hard statistics or remove it.

It's almost impossible to believe that, all else being equal, publishers looking for content wouldn't prefer the longer article in the vast majority of cases.


Frank

Fobia [noun]: The fear of misspelled words.
Frank Donovan is offline  
Unread 15th November 2012, 01:37 PM   #15
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
No, I am not referring to articles which are longer from fluff and filler. I am talking about articles that are longer and filled with useful, engaging content. I map out the frequently asked questions by the people in the marketplace and organize an article answering many questions in one. Other formats include '7 Tips to, 11 Ways to' type articles which always do well. I use two different urls for squeeze pages for testing purposes.
I still don't understand how you're doing it.

Are you using 2 articles on the same topic with one being a compressed version?

And if you did have 2 articles on different sites, wouldn't the different audiences have a bearing on the outcome?

Could it be possible that you write longer articles on the topics you're passionate about, therefore it's the quality rather than the length?

When you think about everything that makes a great article, it seems crazy to say that size matters.
fin is online now  
Unread 15th November 2012, 01:39 PM   #16
The Terra-izer
War Room Member
 
MissTerraK's Avatar
 
Join Date: 2009
Location: Michigan, USA
Posts: 2,033
Thanks: 4,082
Thanked 4,738 Times in 2,808 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I think it is utter nonsense too, well, unless your site caters to those suffering from Attention Deficit Disorders.

It is much more difficult to provide pertinent information combined with empathy as well as the tone for the piece whether it be humor, utilizing analogies to make concepts crystal clear, or a real life personal experience correlating to the information provided in a mere 500 words.

I understand that holding your reader's attention is important, but making a piece short in order to do so isn't wise if you're causing them to feel that reading that piece was a waste of time, however short that time may have been.

Terra

Audacious Audios: Voice Overs By Terra Kern
Full Service Professional Ghostwriting: Where Quality And Originality Meet

Save Tim Pears' Life - WSO For A Kidney: Now Live!




MissTerraK is offline  
Unread 15th November 2012, 01:53 PM   #17
Dog Vomit PLR
War Room Member
 
yourreviewer's Avatar
 
Join Date: 2008
Location: USA
Posts: 1,376
Thanks: 13
Thanked 164 Times in 95 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by fin View Post
I still don't understand how you're doing it.

Are you using 2 articles on the same topic with one being a compressed version?

And if you did have 2 articles on different sites, wouldn't the different audiences have a bearing on the outcome?

Could it be possible that you write longer articles on the topics you're passionate about, therefore it's the quality rather than the length?

When you think about everything that makes a great article, it seems crazy to say that size matters.
Yes, I am talking about the same topic. If the shorter version says 5 Tips to, the longer version would be 9 Tips to (and the tips would be different, so it is not the same content).

I am not saying you cannot write a good article for 500 words, what I am saying is that for me, I have been able to deliver more value through a longer article than a shorter one.
yourreviewer is offline  
Unread 15th November 2012, 01:53 PM   #18
Geordie in a Strange Land
 
Join Date: 2010
Location: Michigan
Posts: 81
Thanks: 13
Thanked 18 Times in 13 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I bought a Nat Geo magazine not so long ago for a story on a new-ish theory on how the monolithic heads were transported and erected on Easter Island to read on a plane trip... I'd have been severely disappointed had that turned out to be a 500 word article.

I'm the same when it comes to researching and learning online too. When i am looking for something to actually read because i am interested in the topic, it doesn't matter if the article turns into a book, i'll still keep reading if it's well written and presented and is giving me what i wanted when i chose to read it.

I don't tend to stay on websites long if it's a bunch of 400 and 500 word pages.

Not sure why i ever thought that was a good way to market my own stuff when it wasn't even anything alike to my own behavior...

Good old times...

Under Construction
Geordie John is offline  
Unread 15th November 2012, 02:00 PM   #19
Dog Vomit PLR
War Room Member
 
yourreviewer's Avatar
 
Join Date: 2008
Location: USA
Posts: 1,376
Thanks: 13
Thanked 164 Times in 95 Posts
Default Re: A 500 word article will always outperform a 1000 word article

With regards to length, if I am looking for a topic like 'how to start a podcast' I would personally prefer the third content piece compared to 1 and 2 and the second content piece over 1.

I agree that the content below is not an article per say and so it is not the same as comparing an Ezine article vs another Ezine article, but the concept is the same. And personally for me, I am able to achieve that "Wow" factor in my articles more easily when they are longer than when they are shorter.

1. 5 Steps to Starting Your Own Podcasting Show | Social Media Examiner

2. How to Start Your Own Podcast: 11 steps - wikiHow

3. How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial
yourreviewer is offline  
Unread 15th November 2012, 02:01 PM   #20
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Yes, I am talking about the same topic. If the shorter version says 5 Tips to, the longer version would be 9 Tips to (and the tips would be different, so it is not the same content).

I am not saying you cannot write a good article for 500 words, what I am saying is that for me, I have been able to deliver more value through a longer article than a shorter one.
Fair enough.

It's something I'm thinking about a lot at the moment. My audience seems to react better to little wins, so giving them a huge article with lots of different things to implement would seem to go against that. Obviously it all depends on the niche.
fin is online now  
Unread 15th November 2012, 02:04 PM   #21
SissyMarketing.com
War Room Member
 
Sandra Martinez's Avatar
 
Join Date: 2010
Posts: 1,330
Thanks: 1,607
Thanked 482 Times in 336 Posts
Default Re: A 500 word article will always outperform a 1000 word article

A 500 words article gives you a taste of whatever you are writing about, you can´t give any real information in that length for most subjects.

The last article I wrote was 2000 words, and one guy asked me to expand on some of the sub items... sigh

Sandra Martinez is offline  
Unread 15th November 2012, 02:05 PM   #22
SissyMarketing.com
War Room Member
 
Sandra Martinez's Avatar
 
Join Date: 2010
Posts: 1,330
Thanks: 1,607
Thanked 482 Times in 336 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by fin View Post
Fair enough.

It's something I'm thinking about a lot at the moment. My audience seems to react better to little wins, so giving them a huge article with lots of different things to implement would seem to go against that. Obviously it all depends on the niche.
Maybe it is your style. If you have good results with that length then go for it.

Sandra Martinez is offline  
Unread 15th November 2012, 02:09 PM   #23
Geordie in a Strange Land
 
Join Date: 2010
Location: Michigan
Posts: 81
Thanks: 13
Thanked 18 Times in 13 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by fin View Post
Fair enough.

It's something I'm thinking about a lot at the moment. My audience seems to react better to little wins, so giving them a huge article with lots of different things to implement would seem to go against that. Obviously it all depends on the niche.
Could that be the nature of the niche you are in, and the audience you are marketing too?

Under Construction
Geordie John is offline  
Unread 15th November 2012, 02:15 PM   #24
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Geordie John View Post
Could that be the nature of the niche you are in, and the audience you are marketing too?
I don't think so. I think it would apply to any niche where you're teaching something and you want people to see results. But most people I follow don't tend to use list posts.
fin is online now  
Unread 15th November 2012, 02:26 PM   #25
Active Warrior
 
Join Date: 2012
Location: Minnesota
Posts: 61
Thanks: 1
Thanked 9 Times in 8 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Make Money Ninja View Post
Honestly, article length is BULLSHIT.

I am going to repeat that again... article length means nothing when it comes ranking in Google.

It is all about how engaging the content is and how your visitors react to it. Ever wonder why Youtube videos always rank in Google yet have no text content? It's because Google is getting better at evaluating content quality, so if your content is awesome it doesnt matter whether its 100 words, 500 words, 1000 words or 3000 words. All that matters is user experience.
This is so true - the quality of the article is far more important than the length.

Never give up!
www.newbieneutronium.com
Dmarcotte is offline  
Unread 15th November 2012, 03:18 PM   #26
High-heeled Warrior
War Room Member
 
Alexa Smith's Avatar
 
Join Date: 2008
Posts: 24,820
Thanks: 16,261
Thanked 21,628 Times in 10,852 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by itejsin View Post
if you have quality articles even 350 could be nice.
Well, not for Ezine Articles, it wouldn't: they have a minimum length requirement of 400 words (and in a range of popular niches it's 600 words instead). "Just saying".

Quote:
Originally Posted by MissTerraK View Post
I think it is utter nonsense too, well, unless your site caters to those suffering from Attention Deficit Disorders.
LOL, it's one of those "you very nearly owe me a new keyboard" comments ...

Lexy ... is pretending to be an artist in the style of Piet Mondrian: Art by Alexa




Alexa Smith is offline  
Unread 15th November 2012, 04:55 PM   #27
Mind Warrior
War Room Member
 
Join Date: 2009
Location: Athens, Greece
Posts: 2,241
Thanks: 257
Thanked 351 Times in 302 Posts
Default Re: A 500 word article will always outperform a 1000 word article

It’s very hard to write something meaningful in only a few words, but if you can do that, you should do it.

I always believed that long articles attract more readers, but there are all kinds of readers online. There are also readers who hate long articles.

You should write articles of all sizes. A short 450 word article can be more attractive than a 1000 word article about a certain topic. A very long 3000 word article can be far superior and attract numerous readers because you are giving away important information you could even charge for.

EZA’s rules and their blog, their guidelines, etc, are far from being helpful. They care about volume. This is why they encourage all authors to write short articles, which are simple.

If they would tell you that you have to spend three hours writing a quality article with real lessons perhaps you would immediately conclude that you should do something else to get traffic instead of wasting your time with article writing. This is why they tell you that short articles are the best ones. They hope you’ll write many short articles per day instead of writing one long article per week.

Their interest is to get people to their website, and not to send people to your website. This is their secondary intention since if you'll never get traffic you’ll stop writing articles, but for you, this is your basic intention. You only want to send traffic to your links.

You don’t want to make people read your article and then look for a better one at EZA because your article is not good enough.

clever7 is offline  
Unread 15th November 2012, 05:07 PM   #28
High-heeled Warrior
War Room Member
 
Alexa Smith's Avatar
 
Join Date: 2008
Posts: 24,820
Thanks: 16,261
Thanked 21,628 Times in 10,852 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by clever7 View Post
You don’t want to make people read your article and then look for a better one at EZA because your article is not good enough.
You don't want your potential customers to be reading a copy of one of your articles in an article directory at all, do you? That's not who those EZA copies are there for. How do Article Directories work?

Lexy ... is pretending to be an artist in the style of Piet Mondrian: Art by Alexa




Alexa Smith is offline  
Unread 15th November 2012, 08:03 PM   #29
Senior Warrior Member
War Room Member
 
Randall Magwood's Avatar
 
Join Date: 2011
Posts: 8,305
Blog Entries: 51
Thanks: 892
Thanked 1,149 Times in 1,033 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I cant remember the last time i sat down and read word-for-word a 1000-word article. Skimmed through it, yeah. But read it fully? No. I dont know.... i may have ADHD or something.

...haha just kidding.

Randall Magwood is offline  
Unread 15th November 2012, 08:23 PM   #30
Advanced Warrior
War Room Member
 
Join Date: 2011
Posts: 998
Thanks: 3,070
Thanked 1,122 Times in 626 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet.
The basic premise is wrong. I do not write for those people.
Therefore any point built off that statement does not apply.

***

Quote:
Originally Posted by yourreviewer View Post
Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
1. Clearly I am not Alexa, but I am going to open my mouth here anyway.
2. Don't concern yourself with "double opt-in". Single opt-in is just fine.
3. I agree 100% with your final statement there.

PS. It is always your choice.


***


Quote:
Originally Posted by Make Money Ninja View Post
Honestly, writing articles for Google ranking is BULLSHIT.
Fixed that for you.


***


Quote:
Originally Posted by Geordie John View Post
I bought a Nat Geo magazine not so long ago for a story on a new-ish theory on how the monolithic heads were transported and erected on Easter Island to read on a plane trip... I'd have been severely disappointed had that turned out to be a 500 word article.

I'm the same when it comes to researching and learning online too. When i am looking for something to actually read because i am interested in the topic, it doesn't matter if the article turns into a book, i'll still keep reading if it's well written and presented and is giving me what i wanted when i chose to read it.

I don't tend to stay on websites long if it's a bunch of 400 and 500 word pages.

Not sure why i ever thought that was a good way to market my own stuff when it wasn't even anything alike to my own behavior...

Good old times...
Great example. Cannot imagine Nat Geo publishing very many
500 word articles, even with their reputation for superb photos.

And if you're going to invest your time and effort in building a
business, do you want it to be like:

1. Nat Geo
2. the tabloids

???


***

Quote:
Originally Posted by Ken_Caudill View Post
EZA is a joke. Their editors are semi-literate at best. Please don't take them seriously.
I don't even use them anymore.

"People who talk about 'no win' debates miss the point.
Conversation isn't about winning.
It's about understanding."

--Paul Myers
MikeTucker is offline  
Unread 15th November 2012, 08:45 PM   #31
The Terra-izer
War Room Member
 
MissTerraK's Avatar
 
Join Date: 2009
Location: Michigan, USA
Posts: 2,033
Thanks: 4,082
Thanked 4,738 Times in 2,808 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by MissTerraK View Post
I think it is utter nonsense too, well, unless your site caters to those suffering from Attention Deficit Disorders.
Quote:
Originally Posted by Alexa Smith View Post

LOL, it's one of those "you very nearly owe me a new keyboard" comments ...
Haha! Sorry.

I was wondering if anyone would catch my little bit of sarcastic humor.

Terra

Audacious Audios: Voice Overs By Terra Kern
Full Service Professional Ghostwriting: Where Quality And Originality Meet

Save Tim Pears' Life - WSO For A Kidney: Now Live!




MissTerraK is offline  
Unread 15th November 2012, 09:02 PM   #32
Jordan K
War Room Member
 
Jordan Kovats's Avatar
 
Join Date: 2010
Location: Canada
Posts: 885
Thanks: 22
Thanked 109 Times in 95 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Alexa Smith View Post
Noooooo ... it's always been there, and it's always been nonsense! :p

A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all that I've tried. No comparison!

I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:

Sorry, but you lost me at grimacing....:rolleyes:

Jordan Kovats is offline  
Unread 15th November 2012, 09:32 PM   #33
Warrior Member
 
Join Date: 2012
Posts: 11
Thanks: 3
Thanked 0 Times in 0 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by myob View Post
A highly effective article involves a delicate balance of emotion and logic, which is impossible to achieve in just 500 words.
I would add "depth" here. Longer articles are often read by people who like to think/read about matters with substance.

Quote:
Originally Posted by fin View Post
I think it would apply to any niche where you're teaching something and you want people to see results.
I frequently read articles for the sake of learning [about] things (e.g. scientific matters) and/or for seeing other perspectives on a particular matter, event, or controversial issue, etc. (A kind of meeting of the minds.). From those articles, I don't necessarily expect any immediately implementable solutions; yet, the intellectual value I get from them makes me more likely to trust the solutions offered later by the same writer.

I look for short articles when I need a quick fix for something. But, I have a more frequent need for intellectually/emotionally engaging reading than for a quick fix to cover the ink that got on the chair.


Articles are like physical products.

Bread and milk = Short articles
They are mass-marketed, short-lived quick-fixes, and their producers must compete on price. Besides, there is a limit to the ability to compete -- nobody can afford to bake bread for $1, and sell it for $0.90. And it really doesn't matter where I buy it.

Furniture, jewelry, etc. = Longer articles
Fewer merchants, long-term benefits, less competition on price. The real way to build trust and customer loyalty.
Zotti is offline  
Unread 15th November 2012, 10:52 PM   #34
Social Network Explorer
 
Join Date: 2012
Location: New York
Posts: 91
Thanks: 42
Thanked 37 Times in 35 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Articles will be only effective if the content is clear and consistent to the topic. It does not vary on the length or words it has. You create the article to divert the readers directly on your page and possibly rank your site. I suggest not to focus just on Ezine. I'm only wondering if there are really organic visitors visiting/reading the articles, or its just the traffic from the SEO and advertisers was the reason why it attained such traffic.

Leejeong is offline  
Unread 16th November 2012, 12:04 AM   #35
tpw
Bill Platt
War Room Member
 
tpw's Avatar
 
Join Date: 2004
Location: Stillwater, Oklahoma, USA.
Posts: 9,608
Blog Entries: 4
Thanks: 8,710
Thanked 7,776 Times in 3,547 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post
Is it just me who finds that statement ridiculous and utterly false?

Ridiculous and utterly false? Absolutely.

But it is not actually the word count that affects the outcome, but the power of the story.

tpw is offline  
Unread 16th November 2012, 01:59 AM   #36
Social Entrepreneur
 
Join Date: 2010
Location: West Coast, USA
Posts: 3,060
Thanks: 100
Thanked 368 Times in 317 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Whatever they are saying, or anyone else is saying, I'd like to see good research data to back it up.

Michael Ten is offline  
Unread 16th November 2012, 02:22 AM   #37
Senior Warrior Member
War Room Member
 
Join Date: 2009
Location: Narnia
Posts: 1,410
Thanks: 2,978
Thanked 784 Times in 413 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Ken_Caudill View Post
EZA is a joke. Their editors are semi-literate at best. Please don't take them seriously.
I always chuckle when I see writers advertising their services using the, "EZA Expert Author...." logo.

I laugh even harder when I see the prices they charge, like $1 per hundred words.

-Chris

Chris Worner is offline  
Unread 16th November 2012, 02:29 AM   #38
Active Warrior
War Room Member
 
Join Date: 2012
Location: Nottingham UK
Posts: 90
Thanks: 13
Thanked 48 Times in 21 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I am a big fan of Alexa Smith who in my mind is one of the great authorities on authentic article marketing.

However I have to say that I only ever write a maximum of 500 words as it seems to generate the best response for me.

What I am saying is that I was unaware of the Ezine Article write up on this but have discovered through testing that 500 words is about right for my articles and content. I always put videos and images in the mix, plus use formatting to break up the text.

My best article written a few years ago now and published specifically for clicks (apparently not the way to do it) still has a CTR of between 84 - 86%. My average is over 50% CTR.

It may just be that I have a completely different approach.

BernardR

WSO - In ONE WEEK over 55,592 people engaged with my Facebook Fanpage ... Want to know how I did it? - WSO

BernardR is offline  
Unread 16th November 2012, 02:31 AM   #39
Senior Warrior Member
War Room Member
 
GeorgR.'s Avatar
 
Join Date: 2007
Location: Earth
Posts: 6,306
Blog Entries: 16
Thanks: 73
Thanked 1,004 Times in 653 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by yourreviewer View Post

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
I think it's utterly ridiculously generalized, 500 words might work for some things but not for many others.

Let's say I were to write a concise and good post about "How to do SEO after Panda"...500 words would hardly be enough. And some people WANT in-depth information and not just a short overview.

Edit: Looking at the source...ah..ok...ezinearticles...

*** Affiliate Site Quick --> The Fastest & Easiest Way to Make Affiliate Sites!<--
-> VISIT www.1UP-SEO.com *** <- Internet Marketing, SEO Tips, Reviews & More!! ***
*** HIGH QUALITY CONTENT CREATION +++ Manual Article Spinning (Thread Here) ***
Content Creation, Blogging, Articles, Converting Sales Copy, Reviews, Ebooks, Rewrites
GeorgR. is offline  
Unread 16th November 2012, 02:41 AM   #40
The dot is silent
War Room Member
 
Martin Avis's Avatar
 
Join Date: 2003
Location: Sunny Sidcup, United Kingdom.
Posts: 1,989
Thanks: 169
Thanked 973 Times in 314 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Have you ever eaten popping candy? The stuff that explodes in a galaxy of sensations on your tongue?

Good writing is like popping candy, except that the explosions are in your mind's eye.

As a general principle, longer articles allow good writers to fill your mind with a kaleidoscope of thoughts and ideas, which makes for a more satifying read. However, a poor writer, who is just aiming for wordcount without much thought for content doesn't have the same effect at all.

Wordcount is clearly important for the development of ideas, but it is not the be-all and end-all! Stimulation of thought is what it is about.

After all, the following six words (attributed to Ernest Hemingway) explode like popping candy in the mind more than many a long article (by a pedestrian writer) ever could:

"For sale, baby shoes, never worn."

*** Can You Really Make a Full Time Income From a Newsletter? ***
The Answer is YES - it is what I've been doing for years. My comprehensive course - Ezine Academy - shows you exactly how to launch, write and profit from your own online newsletter.
If you want to join me in having a super responsive newsletter, check out Ezine Academy today.
Martin Avis is online now  
Unread 16th November 2012, 08:09 AM   #41
Competitors' Nightmare
War Room Member
 
Join Date: 2002
Posts: 4,838
Thanks: 945
Thanked 3,848 Times in 2,144 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Michael Ten View Post
Whatever they are saying, or anyone else is saying, I'd like to see good research data to back it up.
You can test this yourself with your own reading audience. If your target demographic is in the "instant gratification" mindset, then 500 words may get clicks from a number of casual readers who, for example, will subscribe to your list for a freebie. But from my own experience in some of the most hotly competitive markets, reader expectations including style and substance are much higher.

Meeting these expectations (as measured in direct traffic and sales from every article) would be impossible in 500 words. The article length sweet spot appears to be around 1200 words for maximum leverage at the intersection of syndication acceptance standards, reader experience expectations, and conversion of traffic to sales. This approach, writing scintillatingly sesquipedalian articles suitable for syndication, consistently beats the competition all-to-hell.

.
myob is offline  
Unread 16th November 2012, 09:11 AM   #42
Starting Over
War Room Member
 
Steven Wagenheim's Avatar
 
Join Date: 2006
Location: Roselle, NJ, USA
Posts: 17,164
Blog Entries: 13
Thanks: 1,778
Thanked 7,354 Times in 2,862 Posts
Default Re: A 500 word article will always outperform a 1000 word article

A "Buy Now" Button with the words "$10 Bills for Only $5 Each" will outperform
just about anything.

Short articles can be very effective, as can long ones.

Depends on your target market and what you're trying to accomplish.

Absolutes in this business will KILL you.

I should make a bumper sticker with that phrase, I've used it so much.



On Hiatus From Forum - Will Return After All Work Completed - If You Need Me For Any Reason You Will Not Be Able To Reach Me Through Here
Steven Wagenheim is offline  
Unread 16th November 2012, 09:22 AM   #43
The Terra-izer
War Room Member
 
MissTerraK's Avatar
 
Join Date: 2009
Location: Michigan, USA
Posts: 2,033
Thanks: 4,082
Thanked 4,738 Times in 2,808 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by Steven Wagenheim View Post

Absolutes in this business will KILL you.
Especially if you drink too many of them and then drive.

Sorry, I couldn't resist. :p

Terra

Audacious Audios: Voice Overs By Terra Kern
Full Service Professional Ghostwriting: Where Quality And Originality Meet

Save Tim Pears' Life - WSO For A Kidney: Now Live!




MissTerraK is offline  
Unread 16th November 2012, 09:29 AM   #44
Advanced Warrior
 
MKCookins's Avatar
 
Join Date: 2012
Posts: 583
Thanks: 8
Thanked 128 Times in 90 Posts
Default Re: A 500 word article will always outperform a 1000 word article

I believe length has very little to do with traffic. It is all about value!

If you can get your point across in 300 words then great, if you need 1000 words then that's great too. As long as you make your point as short and to the point as possible without any fluff.

MKCookins is offline  
Unread 16th November 2012, 10:08 AM   #45
The Terra-izer
War Room Member
 
MissTerraK's Avatar
 
Join Date: 2009
Location: Michigan, USA
Posts: 2,033
Thanks: 4,082
Thanked 4,738 Times in 2,808 Posts
Default Re: A 500 word article will always outperform a 1000 word article

With all due respect to Steven and Martin and others, I thought we were talking about articles. Not sentences, slogans, quotes, etc. What you all say is 100% correct and I agree completely, however I don't think I'd consider those articles at all.

Perhaps what differs here is the the idea of what an article actually is.

Terra

Audacious Audios: Voice Overs By Terra Kern
Full Service Professional Ghostwriting: Where Quality And Originality Meet

Save Tim Pears' Life - WSO For A Kidney: Now Live!




MissTerraK is offline  
Unread 16th November 2012, 10:41 AM   #46
Competitors' Nightmare
War Room Member
 
Join Date: 2002
Posts: 4,838
Thanks: 945
Thanked 3,848 Times in 2,144 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quite often, "articles" can be summarized in one word. :p

“There is not much to be said about the period, except that most writers don’t reach it soon enough.”
- William K. Zinsser, On Writing Well

.
myob is offline  
Unread 16th November 2012, 11:30 AM   #47
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by MissTerraK View Post
With all due respect to Steven and Martin and others, I thought we were talking about articles. Not sentences, slogans, quotes, etc. What you all say is 100% correct and I agree completely, however I don't think I'd consider those articles at all.

Perhaps what differs here is the the idea of what an article actually is.

Terra
This is the online world. You're not in Kansas anymore, Dorothy. Time to put feelings about those 2-page spreads out of your head.
fin is online now  
Unread 16th November 2012, 12:56 PM   #48
The Terra-izer
War Room Member
 
MissTerraK's Avatar
 
Join Date: 2009
Location: Michigan, USA
Posts: 2,033
Thanks: 4,082
Thanked 4,738 Times in 2,808 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by fin View Post
This is the online world. You're not in Kansas anymore, Dorothy. Time to put feelings about those 2-page spreads out of your head.
I'll make a deal with you Fin.

When my online and offline clients get over those "2-page spreads", then perhaps I will. Until then, however, I will continue to give my clients what they ask for. I'd rather please them than you at this point as it would be much more lucrative for me and just good business sense. Don't ya think, Darlin'?

Oh, and by the way, I've never been in Kansas for one whole day of my life. :p

Terra

Audacious Audios: Voice Overs By Terra Kern
Full Service Professional Ghostwriting: Where Quality And Originality Meet

Save Tim Pears' Life - WSO For A Kidney: Now Live!




MissTerraK is offline  
Unread 16th November 2012, 01:00 PM   #49
"What's so only?"
War Room Member
 
Frank Donovan's Avatar
 
Join Date: 2008
Location: London, UK.
Posts: 2,014
Thanks: 1,050
Thanked 2,692 Times in 1,250 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by MissTerraK View Post
With all due respect to Steven and Martin and others, I thought we were talking about articles. Not sentences, slogans, quotes, etc. What you all say is 100% correct and I agree completely, however I don't think I'd consider those articles at all.
Quite right, Terra. This thread has veered toward a discussion about effective writing and, for sure, some good points have been made. But the EZA line was taken from a tutorial on writing articles for syndication. As such, it was ridiculous for them to claim that a shorter piece always outperforms a longer one. Nearly all publishers (the targets for syndication) are likely to prefer the longer article, all else being equal.


Frank

Fobia [noun]: The fear of misspelled words.
Frank Donovan is offline  
Unread 16th November 2012, 01:24 PM   #50
fin
Jamie Alexander
War Room Member
 
fin's Avatar
 
Join Date: 2011
Posts: 2,343
Thanks: 923
Thanked 853 Times in 569 Posts
Default Re: A 500 word article will always outperform a 1000 word article

Quote:
Originally Posted by MissTerraK View Post
I'll make a deal with you Fin.

When my online and offline clients get over those "2-page spreads", then perhaps I will. Until then, however, I will continue to give my clients what they ask for. I'd rather please them than you at this point as it would be much more lucrative for me and just good business sense. Don't ya think, Darlin'?

Oh, and by the way, I've never been in Kansas for one whole day of my life. :p

Terra
I never asked anyone to please me. You should do what your clients ask for.

People obviously have different opinions, but I think they suffer because they don't take anything else into consideration.

Take the person who said a short article won't leave the reader emotionally charged. Imagine someone wrote a 2000 word article about what should be included in a great sales page. It could be the best article in the world and leave them emotionally charged.

The guy's twin brother writes a 400 word article telling someone to make a small tweak in their sales page to get more sales. The reader does it and doubles his conversion rate. Which article do you think is going to get someone more emotionally charged? I know which one I'd choose.

Sometimes small wins will leave someone more emotionally charged well after they've finished reading.
fin is online now  
Closed Thread

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Main Internet Marketing Discussion Forum

Bookmarks

Tags
500, article, outperform, word

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 03:51 AM.