A 500 word article will always outperform a 1000 word article

by 149 replies
I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

You can find the source in the link below.

http://media.ezinearticles.com/pdf/e...arketing-2.pdf

Is it just me who finds that statement ridiculous and utterly false?
#main internet marketing discussion forum #500 #article #outperform #word
  • Profile picture of the author Troy_Phillips
    Originally Posted by yourreviewer View Post

    I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

    Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

    You can find the source in the link below.

    http://media.ezinearticles.com/pdf/e...arketing-2.pdf

    Is it just me who finds that statement ridiculous and utterly false?
    You need to remember this is coming from a site that has failed miserably in terms of what it's own expectations were.

    It is not just you .. they are wrong.
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  • Profile picture of the author fin
    I'm getting a bit sick of longer articles these days. I wouldn't actually mind if it was more than filler content.
  • Profile picture of the author connorbringas
    Originally Posted by yourreviewer View Post

    I just stumbled upon an article syndication pdf in Ezinearticles in which they state the following,

    Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

    You can find the source in the link below.

    http://media.ezinearticles.com/pdf/e...arketing-2.pdf

    Is it just me who finds that statement ridiculous and utterly false?
    Couldnt agree more. However, for ezinearticles they give preference over a shorter article that is more concise than a longer article..
  • Profile picture of the author TimothyTorrents
    It really depends on how the article is written. Sometimes I like reading long articles sometimes I don't. But generally, I think they are wrong.
    • Profile picture of the author myob
      There certainly are exceptions, but short articles generally don't contain enough value to engage the reader for taking the intended action. A highly effective article involves a delicate balance of emotion and logic, which is impossible to achieve in just 500 words. Vague, abstract generalities are hard to relate to. But content that sustains attention with relevant, specific details has a much higher probability for conversion.
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by yourreviewer View Post

    Is it just me who finds that statement ridiculous and utterly false?
    Noooooo ... it's always been there, and it's always been nonsense! :p

    A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all that I've tried. No comparison!

    I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:
    • Profile picture of the author yourreviewer
      Originally Posted by Alexa Smith View Post

      Noooooo ... it's always been there, and it's always been nonsense! :p

      A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all. No comparison!

      I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:
      Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
    • Profile picture of the author Jordan Kovats
      Originally Posted by Alexa Smith View Post

      Noooooo ... it's always been there, and it's always been nonsense! :p

      A 1,000-word article gets me far, far more traffic (and even far more backlinks!) than the same word-count set out as two 500-word articles. On absolutely any niche at all that I've tried. No comparison!

      I'm always grimacing when I see people here, in conversations about article length, saying that "people get bored by more than 500/600 words and won't get as far as your resource-box". Sheeeeeeesh, talk about missing the point. :rolleyes:

      Sorry, but you lost me at grimacing....:rolleyes:
  • Profile picture of the author Kevin McNally
    Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

    Clever advice, 2 articles for the price of 1 for EA .
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    • Profile picture of the author Inspired, Inc.
      Originally Posted by Kevin McNally View Post

      Shorter article might work better on EA since the visitor has so many distractions with all those pesky adsense ads !

      Clever advice, 2 articles for the price of 1 for EA .
      I think so too... it is probably the reason why they allow Diamond writers to just have at least 300 words and basic author at least 400...
  • Profile picture of the author Make Money Ninja
    Honestly, article length is BULLSHIT.

    I am going to repeat that again... article length means nothing when it comes ranking in Google.

    It is all about how engaging the content is and how your visitors react to it. Ever wonder why Youtube videos always rank in Google yet have no text content? It's because Google is getting better at evaluating content quality, so if your content is awesome it doesnt matter whether its 100 words, 500 words, 1000 words or 3000 words. All that matters is user experience.

    Say a visitor comes to your site from Google and then spends an hour viewing 20 pages on your site. That is a good user experience, it doesn't matter if your articles are 500 or 1000 words long.

    Say your visitor comes to your site, finds it ugly, disgusting, too many ads and leaves straight away. That is a bad experience. Google is getting better at distinguishing the too and rewarding sites with good user experience.
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    • Profile picture of the author Dmarcotte
      Originally Posted by Make Money Ninja View Post

      Honestly, article length is BULLSHIT.

      I am going to repeat that again... article length means nothing when it comes ranking in Google.

      It is all about how engaging the content is and how your visitors react to it. Ever wonder why Youtube videos always rank in Google yet have no text content? It's because Google is getting better at evaluating content quality, so if your content is awesome it doesnt matter whether its 100 words, 500 words, 1000 words or 3000 words. All that matters is user experience.
      This is so true - the quality of the article is far more important than the length.
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  • Profile picture of the author Geordie John
    I bought a Nat Geo magazine not so long ago for a story on a new-ish theory on how the monolithic heads were transported and erected on Easter Island to read on a plane trip... I'd have been severely disappointed had that turned out to be a 500 word article.

    I'm the same when it comes to researching and learning online too. When i am looking for something to actually read because i am interested in the topic, it doesn't matter if the article turns into a book, i'll still keep reading if it's well written and presented and is giving me what i wanted when i chose to read it.

    I don't tend to stay on websites long if it's a bunch of 400 and 500 word pages.

    Not sure why i ever thought that was a good way to market my own stuff when it wasn't even anything alike to my own behavior...

    Good old times...
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  • Profile picture of the author yourreviewer
    With regards to length, if I am looking for a topic like 'how to start a podcast' I would personally prefer the third content piece compared to 1 and 2 and the second content piece over 1.

    I agree that the content below is not an article per say and so it is not the same as comparing an Ezine article vs another Ezine article, but the concept is the same. And personally for me, I am able to achieve that "Wow" factor in my articles more easily when they are longer than when they are shorter.

    1. 5 Steps to Starting Your Own Podcasting Show | Social Media Examiner

    2. How to Start Your Own Podcast: 11 steps - wikiHow

    3. How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial
  • Profile picture of the author itejsin
    Banned
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  • Profile picture of the author clever7
    It’s very hard to write something meaningful in only a few words, but if you can do that, you should do it.

    I always believed that long articles attract more readers, but there are all kinds of readers online. There are also readers who hate long articles.

    You should write articles of all sizes. A short 450 word article can be more attractive than a 1000 word article about a certain topic. A very long 3000 word article can be far superior and attract numerous readers because you are giving away important information you could even charge for.

    EZA’s rules and their blog, their guidelines, etc, are far from being helpful. They care about volume. This is why they encourage all authors to write short articles, which are simple.

    If they would tell you that you have to spend three hours writing a quality article with real lessons perhaps you would immediately conclude that you should do something else to get traffic instead of wasting your time with article writing. This is why they tell you that short articles are the best ones. They hope you’ll write many short articles per day instead of writing one long article per week.

    Their interest is to get people to their website, and not to send people to your website. This is their secondary intention since if you'll never get traffic you’ll stop writing articles, but for you, this is your basic intention. You only want to send traffic to your links.

    You don’t want to make people read your article and then look for a better one at EZA because your article is not good enough.
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by clever7 View Post

      You don’t want to make people read your article and then look for a better one at EZA because your article is not good enough.
      You don't want your potential customers to be reading a copy of one of your articles in an article directory at all, do you? That's not who those EZA copies are there for. http://www.warriorforum.com/main-int...ml#post5068872
  • Profile picture of the author Randall Magwood
    I cant remember the last time i sat down and read word-for-word a 1000-word article. Skimmed through it, yeah. But read it fully? No. I dont know.... i may have ADHD or something.

    ...haha just kidding.
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  • Profile picture of the author MikeTucker
    Originally Posted by yourreviewer View Post

    Be Clear & Concise in Your Writing: A 500 word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet.
    The basic premise is wrong. I do not write for those people.
    Therefore any point built off that statement does not apply.

    ***

    Originally Posted by yourreviewer View Post

    Alexa, personally, I have found longer articles get better quality leads (these subscribers are more likely to double opt-in, open my messages, click on the links and buy products) than the leads I get from shorter articles. Given a choice, I will always prefer fewer better quality subscribers to a higher number of unresponsive subscribers.
    1. Clearly I am not Alexa, but I am going to open my mouth here anyway.
    2. Don't concern yourself with "double opt-in". Single opt-in is just fine.
    3. I agree 100% with your final statement there.

    PS. It is always your choice.


    ***


    Originally Posted by Make Money Ninja View Post

    Honestly, writing articles for Google ranking is BULLSHIT.
    Fixed that for you.


    ***


    Originally Posted by Geordie John View Post

    I bought a Nat Geo magazine not so long ago for a story on a new-ish theory on how the monolithic heads were transported and erected on Easter Island to read on a plane trip... I'd have been severely disappointed had that turned out to be a 500 word article.

    I'm the same when it comes to researching and learning online too. When i am looking for something to actually read because i am interested in the topic, it doesn't matter if the article turns into a book, i'll still keep reading if it's well written and presented and is giving me what i wanted when i chose to read it.

    I don't tend to stay on websites long if it's a bunch of 400 and 500 word pages.

    Not sure why i ever thought that was a good way to market my own stuff when it wasn't even anything alike to my own behavior...

    Good old times...
    Great example. Cannot imagine Nat Geo publishing very many
    500 word articles, even with their reputation for superb photos.

    And if you're going to invest your time and effort in building a
    business, do you want it to be like:

    1. Nat Geo
    2. the tabloids

    ???


    ***

    Originally Posted by Ken_Caudill View Post

    EZA is a joke. Their editors are semi-literate at best. Please don't take them seriously.
    I don't even use them anymore.
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  • Profile picture of the author tpw
    Originally Posted by yourreviewer View Post

    Is it just me who finds that statement ridiculous and utterly false?

    Ridiculous and utterly false? Absolutely.

    But it is not actually the word count that affects the outcome, but the power of the story.
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  • Profile picture of the author Michael Ten
    Whatever they are saying, or anyone else is saying, I'd like to see good research data to back it up.
    • Profile picture of the author Martin Avis
      Have you ever eaten popping candy? The stuff that explodes in a galaxy of sensations on your tongue?

      Good writing is like popping candy, except that the explosions are in your mind's eye.

      As a general principle, longer articles allow good writers to fill your mind with a kaleidoscope of thoughts and ideas, which makes for a more satifying read. However, a poor writer, who is just aiming for wordcount without much thought for content doesn't have the same effect at all.

      Wordcount is clearly important for the development of ideas, but it is not the be-all and end-all! Stimulation of thought is what it is about.

      After all, the following six words (attributed to Ernest Hemingway) explode like popping candy in the mind more than many a long article (by a pedestrian writer) ever could:

      "For sale, baby shoes, never worn."
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    • Profile picture of the author myob
      Originally Posted by Michael Ten View Post

      Whatever they are saying, or anyone else is saying, I'd like to see good research data to back it up.
      You can test this yourself with your own reading audience. If your target demographic is in the "instant gratification" mindset, then 500 words may get clicks from a number of casual readers who, for example, will subscribe to your list for a freebie. But from my own experience in some of the most hotly competitive markets, reader expectations including style and substance are much higher.

      Meeting these expectations (as measured in direct traffic and sales from every article) would be impossible in 500 words. The article length sweet spot appears to be around 1200 words for maximum leverage at the intersection of syndication acceptance standards, reader experience expectations, and conversion of traffic to sales. This approach, writing scintillatingly sesquipedalian articles suitable for syndication, consistently beats the competition all-to-hell.
  • Profile picture of the author Chris Worner
    Originally Posted by Ken_Caudill View Post

    EZA is a joke. Their editors are semi-literate at best. Please don't take them seriously.
    I always chuckle when I see writers advertising their services using the, "EZA Expert Author...." logo.

    I laugh even harder when I see the prices they charge, like $1 per hundred words.

    -Chris
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  • Profile picture of the author BernardR
    I am a big fan of Alexa Smith who in my mind is one of the great authorities on authentic article marketing.

    However I have to say that I only ever write a maximum of 500 words as it seems to generate the best response for me.

    What I am saying is that I was unaware of the Ezine Article write up on this but have discovered through testing that 500 words is about right for my articles and content. I always put videos and images in the mix, plus use formatting to break up the text.

    My best article written a few years ago now and published specifically for clicks (apparently not the way to do it) still has a CTR of between 84 - 86%. My average is over 50% CTR.

    It may just be that I have a completely different approach.

    BernardR
  • Profile picture of the author GeorgR.
    Originally Posted by yourreviewer View Post


    http://media.ezinearticles.com/pdf/e...arketing-2.pdf

    Is it just me who finds that statement ridiculous and utterly false?
    I think it's utterly ridiculously generalized, 500 words might work for some things but not for many others.

    Let's say I were to write a concise and good post about "How to do SEO after Panda"...500 words would hardly be enough. And some people WANT in-depth information and not just a short overview.

    Edit: Looking at the source...ah..ok...ezinearticles...
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  • Profile picture of the author MKCookins
    I believe length has very little to do with traffic. It is all about value!

    If you can get your point across in 300 words then great, if you need 1000 words then that's great too. As long as you make your point as short and to the point as possible without any fluff.
    • Profile picture of the author MissTerraK
      With all due respect to Steven and Martin and others, I thought we were talking about articles. Not sentences, slogans, quotes, etc. What you all say is 100% correct and I agree completely, however I don't think I'd consider those articles at all.

      Perhaps what differs here is the the idea of what an article actually is.

      Terra
  • Profile picture of the author alextheseo
    It sounds like they failed to lay out certain details. Both can perform well and both can perform horribly. The information being delivered is what counts. A 500 word article overall would be better preferred, but it has to make and impact. The same goes for a 1000 word article. If they are informative and attention grabbing, then they'll both be read regardless of the length. :-0)

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