Single prod or many

by livingwell

Posted: 15 years ago 4 replies

INTERNET MARKETING

Is it best to sell my course as one product or break it down and sell it as individual modules aswell... offering both ways to pay?

What do people here think?

#prod #single

Davion Wong

15 years ago

It depends on what topic you are covering. If it is a broad topic with many sub niches, yes, you can do better by breaking them down into individual modules. But if it is a tight topic, then the better option is to sell your course as one. Without details, it is hard to advise you.

Thanks
1 reply

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jhongren

15 years ago

Originally Posted by Davion Wong

Yes Davion said it right...

It depends and normally you will end up doing more than one product or service in order to fill the different needs of your clientele base.

Remember to build a product funnel and you will need more than one product.

Cheers,
John

Thanks

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swiminsoda 15 years ago

It depends how long is your course. A report is usually about 13 pages or so. an ebook should at least be about 30 pages. Splitting a 100 pages course into 3 parts/ 3 downloads could be easier to digest for your readers, and more so, it is easier to follow if your course requires steps to complete within a given time frame. In this case, you can also choose to charge a 1 time payment or a subscription payment for each part of the course.
- Thanks
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pdrw07 15 years ago

If your course have basics and advance, you could sell in 2 part.
- Thanks
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Single prod or many

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