Press releases - traffic from them? Case study

by 07
13 replies
Hello! I wonder if anyone can report good traffic from press releases.
Here is a sample:
thepressreleasesite.com
this is a site fo member.
Site has got 190k alexa and obviously it has got good traffic like 10-20k visits per day.
And this site is getting around 5% of traffic from Press release sites.
So, I wonder how much did she (Dana - member - owner of this site) submit press releases to get such a result? I think its almost 1000 visits per day from PR sites only and that is big.
So, I wonder does anyone here have numbers? The traffic amount from Press release sites?
I dont mean ranking the press releases, I mean constant flow of traffic coming from PR sites, because these sites got mostly very high traffic themselves - like prlog.org - 1500 alexa, prweb - 1500 alexa.
I wonder to hear you experience.
Thanks.
#case #press #releases #study #traffic
  • Profile picture of the author connorbringas
    The traffic on these pr sites could mostly be from people posting press releases themselves ha. PR log works well..but the best is pr web. Sorry i dont know the specific numbers.
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  • Profile picture of the author bobtracz
    Press release work great (as part of an overall traffic strategy). Press release anything newsworthy. Stick the the free press release sites. Bottom line: I wouldn't rely only on press releases but use them in your campaign to announce a new website, product release etc. cheers
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  • Profile picture of the author JerrickYeoh
    Yeah , I also support PRWEB which it help o submit our press release to those high PR and high traffic site but with paid and it not guarantee to be post up unless the content is real attractive and quality and able to categories in top highlighted news.
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  • Profile picture of the author celente
    free press releases - waist of time.

    PRWEB, webwire and other good pr site - Excellent.

    badly written press release, or crappy spun article - you are waisting your time.

    Well written press release that is news worthy and link bait-ish - EXCELLENT!

    I do press releases every few days, and we get a retired journo to write them, and the RESULTS are awesome.
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  • Profile picture of the author hustlinsmoke
    I have gotten good results from these but I have also been ripped. I do not do my own so I hire someone to write and then to send.

    Your release needs to follow guidelines and then your sender needs to send them to the right places.

    So you just have to research and don't do fiverr for that either.
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  • Profile picture of the author Daniel Tan
    To answer your question, we recently did an infographic for our Social Metrics Pro blog. After posting the infographic, we run a Press Release campaign. Result was pretty good.

    This is the result:

    (tracked with social metrics pro)

    I'd say it's a successful campaign driving great traffic, social signals, referrals and most importantly, sales.

    Daniel
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  • Profile picture of the author iJonathan
    Originally Posted by 07 View Post

    Hello! I wonder if anyone can report good traffic from press releases.
    Here is a sample:
    thepressreleasesite.com
    this is a site fo member.
    Site has got 190k alexa and obviously it has got good traffic like 10-20k visits per day.
    And this site is getting around 5% of traffic from Press release sites.
    So, I wonder how much did she (Dana - member - owner of this site) submit press releases to get such a result? I think its almost 1000 visits per day from PR sites only and that is big.
    So, I wonder does anyone here have numbers? The traffic amount from Press release sites?
    I dont mean ranking the press releases, I mean constant flow of traffic coming from PR sites, because these sites got mostly very high traffic themselves - like prlog.org - 1500 alexa, prweb - 1500 alexa.
    I wonder to hear you experience.
    Thanks.
    I recommend using press release as a part of SEO strategy if its a new website. I have used it for one my previous website (which I sold for a good amount) and it did well. I got a good quality press release from one the lesser known but a professional PR writer on WF and it was distributed to news sites. It helped me get few clients and added traffic after a few weeks. So, I think it worked for me.
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  • Profile picture of the author E. Brian Rose
    I remember when press releases were made for the press... so they would write stuff about you.

    If you start thinking like that again, your press releases will have a much greater impact.
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    • Profile picture of the author igrowyourbiz
      Originally Posted by E. Brian Rose View Post

      I remember when press releases were made for the press... so they would write stuff about you.

      If you start thinking like that again, your press releases will have a much greater impact.
      Thats EXACTLY RIGHT

      in fact, when you do that, you get in the non-"feed" websites...official websites, get official articles, you also get PRINT, RADIO and TV coverage!

      US a GOOD PR RELEASE wire #1 is PRNEWSWIRE!

      (e brian check your pm please)
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  • Profile picture of the author service provider
    it may differ a lot with different statistics
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  • Profile picture of the author J. P.
    @07,

    How about doing your own case study. Perhaps a combination of PR sites and an aggregator such as socialoomph.com. Daniel's infographic post is awesome.
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