I need some advice on a product launch....

That sounds like a tough problem.

Why don't you test it with a smaller version? Kind of build a lite version of the product, slap together a sales letter and launch as WSO.


HP

If you want to test peoples interest then you can get them on an "early bird" list and notify them when the product is live. At least you can gauge how many people are interested enough to opt in.

Finish it before you try to sell it. I feel your pain. I write software. Imagine spending 4 months writing, testing, several thousand lines of code not knowing how well it is going to sell. Sometimes it flops, sometimes its stellar, most of the time its somewhere in the middle. If you believe your product is going to produce real value then give it your all and when its done release it.

yeah, I agree. If you have an email list, than test it out, or test it out somewhere else till you get a good roi or income per visit

Morally I feel sort of obligated to complete a good big product before launch. Strategically I think it's better I test the market and see. So it's tricky what to do. I think I could put the course together though in a few weeks so it's not a big deal to just expand it all out. Maybe just outsource a lot of it. Seems like a lot of writers out there clambering for work. They're like actors, most of them starving, cuz they didn't realize how poor most writers end up being. That just gave me an idea actually. Try and find some of those copywriter outsourcing sites. I seen a few in the past. I've been using elance but it's too expensive. I just spent 150 bucks today on just 2 small jobs. that's way too much. But if I could spend a few hundred bucks and get the course expanded from 100 pages up to say 500 pages. That might fly. Then if I start to make some sales expand it to a much bigger course. My goal was to be able to ship 2 big binders out to the buyer.