Is $1997 unrealistic for an informational training course?

The size of the course is largely irrelevant. People buy what the course can do for them, not the format it's in.

If I had a treasure map (a real one, that you someone KNEW was real) that told you were you could get $4,000, would you pay me $1,997 for it?

Of course you would and that's a one page information product.

The example is obviously contrived but it illustrates the point.

Andy is right, people don't buy courses, they buy results. So, if you can convince them they will be getting a lot more than what they pay for, then $1997 is ok.
Having authority in your niche also helps. Look at someone like Frank Kern. He can charge $5000 per course and people will happily pay him, because he has the reputation of delivering quality products.
If you don't have authority, you'll need a damn good sales page :-)
But at $1997 per sale, you'll only need a handful of sales per month, so give it a try.

Andy hit the nail on the head. Actually selling the product comes back to two things, however. Is your product good? And is your sales page equally as good? Your product could be worth $10,000 but if your sales letter doesn't imply this, you'll never sell it for $1997.

On the flip side, your product could be worth no more than $37 but your sales letter many convince people that it is indeed worthy of their week's pay. Having said that, ensuring they're satisfied after purchasing the product is a much harder task in the latter situation.

As everyone above mentioned,It is not about the price. It is about how much results they will get from buying your product.

That would depend. If you're targeting for example people with retirement savings and investments of $250K - whom are looking for growth strategies to bring them to around the $1MM mark then maybe $1,997 is on the low side.

Everything's expensive to those who can least afford it including $17. My advice is understand who your customer is, do extensive market research and if you're running paid traffic pre-qualify your ads as much as possible.

Good product sell themselves no matter what the price is. You may start with $997 and up the price to $1997 after a 100 unit maybe.

If you confidence enough, just do it

Do you have any experience in creating physical info-products?

I have, and all I can say is ...be careful.

If you decide to go ahead with this, here's a few tips.

1. Do a small run. Certainly don't print off 500 copies. I had 10 copies created of my own product, and most people wanted the digital download.

2. Allow for postage. Sending off my product (especially to the UK cost me $90AUD)

3. Offer segmented versions of your product. They may be interested in only one module - so if you can, sell that at a lower cost. In simple terms, offer $197 options, or the whole package for $1,997.

$1,997 is going to be pretty tough. I know of multimillionaire marketers who would probably only charge something like this for a live workshop.

Honestly, is this day and age, it depends on what the information can do for the person. If it can do what it says, the price may not be an issue. The price all depends on the quality of information.

Hi AcesHigh... nice name, btw.

Now to be fair, I'm not too in tune with the investing marketplace, but in IM, for example, people are paying that kind of money every day to buy products online.

But in order to garner those numbers, you'll need to be showing proof, establish a great reputation, and develop a pretty nice sales model.

A sales funnel would also probably help.

Perhaps you should start with a lower price point and then have upgrades that people can pick up it that offer even more value. That's a model thats been working quite well for many.

Is anyone actually selling stuff at this price point?

You DO realize that the formula for the value of information is something like....

((NEED*USEFULNESS*RARITY)/SIZE)* USEFUL CONTENT

Do you realize that, according to that formula, if you had the meaning of life, and solution to all health, boiled down to ONE statement and put it within a terabyte of data, that it would be near WORTHLESS!?!?!?!?!?

Steve

people would buy it if it was in installments. that way they get to see some product before they pay the whole thing. there are alot of scammers out there.

If your product can make the person $4000 in a month,then you can surely sell it for $1997.No matters how many pages are there.

Um, no...

Real information costs money. I know a lot of people here are delusional and think real value comes from Fiverr or from a $7 WSO, but anyone who's worth listening to values their own time. There's a reason top level marketers charge a fortune. They've made it, so they obviously have something valuable to say.

However, you're looking at the wrong thing. You shouldn't be reading through the pages, you should be looking at how the marketers are marketing their products and how they're running their business model because that's where you want to be.

I would say that price point is very steep and I'm not sure many would jump on it.

Probably the best way if you've never sold something that high in price is to focus on promoting a free investing 1 hour seminar than hit them with your product at the end given you've built up so much value that it would make sense for people to buy if they're serious about investing.

Let me know what you think.

Good luck!

Gengis

I think it's a lot of people's ambition is to sell high ticket stuff including myself. You hear about all these million dollar info product launches and their price points are like $1,997! Sure 500 or so people isn't much, but when you're asking for two grand... well it's not pocket change.

A good quality product and good sales page is not enough to actually get sales at the price point. Three things are more important - 1) Reputation 2) Relationship 3) Syndication

I would suggest selling that product more to the backend of your sales funnel. So you can build trust by selling low to medium end products on your front end. If they see results with your low end products then they will trust and happily buy the $1997 product.

wow all these conflicting ideas ha ha. Well all good info. The main thing is to just probably try it out and see. They're nothing else you can do right.

Hmm give it a try and see what happens!

If you believe that it the true worth of the product and your time (assuming this comes with some kind of support) then go for it. Personally I've never launched anything beyond $500 but that's because my conscious kicks my arse when I try to type $997 on a sales page.

But on a serious note, if you are targeting serious investors who with your information and support can produce a solid outcome and return on the investment from their efforts then it's worth it from their perspective. You don't seem to get the same whiny people at that kind of entry price at least that's what I've found at the $500 level. With that kind of investment, people put that bit more effort in and work harder which generates better results and testimonials for your business to attract and recruit new customers.

I also agree with two comments on here about dividing the information into purchasable sections and to release as a whole product for $1997 and also to allow for the information to be accessible via pdf download or online training videos, maybe mp3's too if that fits what you are doing.

If I bought it and took one thing from it that I could implement to make more than the purchase price then its a worthwhile investment.

Good luck with whatever you decide to do and keep the WF updated with your progress so that others can learn from your launch.