Shud I remove Buy Now Button ?

11 years ago

Originally Posted by iPresenceBizSolutions

John,

If I may ask, what's your goal?
Do you want to get their email addresses first before they purchase the product or something?

If your goal is to build a list of your buyers/customers, it's a good option to add a query page to ask for their email addresses and other information you need. Once they supply those pieces of information, direct them to your "order now" (sales page).

Hello !
I want to increase my sales thats my main goal ! I just want to know that it is a good idea to ask visitors email addresses before sending them to the sale page ? Don't you think than there be chances of loosing them as they have to go with the long process of checking there inbox & clicking on main link from there ?

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JimDucharme

11 years ago

Originally Posted by iPresenceBizSolutions

Put yourself into the shoe of your customer. Ask yourself, "Why does this vendor ask for my email address? Can't I just go ahead and purchase this product?"

Love this advice. We don't put ourselves in the shoes of our prospective customers enough in general. Who is your prospective customer? Do you have any idea? Maybe you don't have data to model that on, but you can create an idea of your target demo based on what you are selling at least.

As iPBS mentions, you have to answer that question about what's in it for them.

Get to know them and you can better relate. It's certainly never been easier to do that then it is today with the wealth of data online.

A couple of great places for research are:

Pew Research Center's Internet & American Life Project
Market research on digital media, internet marketing | eMarketer

Regards,
jim

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ancuta

11 years ago

If you say you have around 100 unique visitors per day and you're making between 1-4 sales out of them, you're sitting on a mine of gold!

Think about that: letting the rest of 96-99 visitors just go and don't retaining the emails of your buyers, you waste a valuable resource. People who decide to not buy maybe will want to here more from you and people who decided to buy maybe will want to buy more...

Having a valuable list is gold. You can later sell them other products or refer affiliate products and, also, building a relationship with them you can size opportunities to create more products for them.

So, invite them to opt and offer them a gift in exchange.

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JohnV88

11 years ago

Originally Posted by ancuta

If you say you have around 100 unique visitors per day and you're making between 1-4 sales out of them, you're sitting on a mine of gold!

Think about that: letting the rest of 96-99 visitors just go and don't retaining the emails of your buyers, you waste a valuable resource. People who decide to not buy maybe will want to here more from you and people who decided to buy maybe will want to buy more...

Having a valuable list is gold. You can later sell them other products or refer affiliate products and, also, building a relationship with them you can size opportunities to create more products for them.

So, invite them to opt and offer them a gift in exchange.

Well your post is kind a eye opener for me now I am thinking in past 1 year I have missed so many potential customers & I am still not making full use of my site yet as I have offline job too but still my main source of income is from online ! I think I should start the work now at first by making list all the customers who bought from me in last 1 year & than by adding squeeze page too in my site.
Wish me luck & Thanks !

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JohnV88

11 years ago

Thank for the good suggestions !
Actually my website is all about email marketing & I sell "Highly Targeted Opt In Email List"
As a sample I show my visitors Videos of email list so Now onwards for sample email addresses I will ask there email address but I don't think They will trust me as they may think I will sell there emails too ! Anyways thx I am thinking of adding a query form instead of direct buy now buttons ! Lets see if it helps & Increase my sales

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zenxseo

11 years ago

Originally Posted by JohnV88

Thank for the good suggestions !
Actually my website is all about email marketing & I sell "Highly Targeted Opt In Email List"
As a sample I show my visitors Videos of email list so Now onwards for sample email addresses I will ask there email address but I don't think They will trust me as they may think I will sell there emails too ! Anyways thx I am thinking of adding a query form instead of direct buy now buttons ! Lets see if it helps & Increase my sales

you can do A/B testing on your sales page

or you can add and FAQ ( till now i hope you know what kind of common question you have ) then > Still have any question contact query form

Goo luck

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JohnV88

11 years ago

Originally Posted by iPresenceBizSolutions

John, in marketing, be it online or direct (offline) marketing, relationship, trust and confidence should already be established even before you pitch in for sale. Let me give you a practical example.

Prospect 1: Me (iPresence Business Solutions)
Prospect 2: Your friend

Who among the two you think will buy your product?
Obviously, the answer is your prospect # 2, which is your friend.
Why? Simple. You have established that relationship, trust and confidence to your friend already. There's that level of "comfort" already in most, if not all, of the things you will tell him or her.

The same rule applies in marketing. Show the "worth" before the "message."
Give your potential customers, readers and lists an "x-factor" that will make your offer hard to resist.

Whether you're selling a product or a service, you're still a service provider in its real sense. You serve first (worth) and their curiosity to ask you about your products or services (message) will come next.

I do hope I was able to shed some light on this.

Thanks again my friend for your valued answer I know that very well how building trust can help to gain more business & my next aim will be to make more healthy relations with my potential customer well I always try to keep myself in my customers shoe first ! And I believe that my sale page is quite okay as its been 1 year now & I have not make much changes to it & it's still giving me sales but now i have to build some more leads for my business & will gain some healthy relations with them to gain more sales which I been missing out.

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mikeink

11 years ago

Originally Posted by JohnV88

Thank for the good suggestions !
Actually my website is all about email marketing & I sell "Highly Targeted Opt In Email List"
As a sample I show my visitors Videos of email list so Now onwards for sample email addresses I will ask there email address but I don't think They will trust me as they may think I will sell there emails too ! Anyways thx I am thinking of adding a query form instead of direct buy now buttons ! Lets see if it helps & Increase my sales

Now let look at what you just said in your reply here John.

You tell us you will not sell our name and email to anyone. Red flags are here.

Now why would I or anyone want to give you thier email on the optin page?
The trust is gone there.

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Well let me see. OH yea need to start work on my ???????? again.
Been working for slave wages to long.

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JohnV88

11 years ago

Originally Posted by mikeink

Now let look at what you just said in your reply here John.

You tell us you will not sell our name and email to anyone. Red flags are here.

Now why would I or anyone want to give you thier email on the optin page?
The trust is gone there.

Thank You Sir for your observation !
Well I was thinking the same & Now I will price request box where people will have fill a form before they will get the price of the item !

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jking1

11 years ago

Yes, Remove the buttion. Get their emails first and build trust in by providing free products and once they are ok then try for paid products.

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pawlu68

11 years ago

hi there .... i would suggest you go for a squeeze page as you want to build a list ... in this way you can sell the these same people more than once ...

in a better scenario, also build a buyer's list ... these will be your most valuable and you should treat with absolute respect and value.

i hope this helps

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Adrianne_ 11 years ago

Create a capture page, aka squeeze page, and after they click
the submit button, forward them to your summary page so they
can get more info and buy it right away if they want to. If they
don't buy, then you have obtained their email addy to keep in
touch.
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Raydal

11 years ago

Collecting email addresses gives you a second and
third and ... chance to market to them rather than
a one-shot deal. But your next step is that you need
a series of emails to send to these subscribers
to get them to buy afterwards. So you have to
direct them back to the sales page where you ask
for the sale.

You also have to provide an incentive for them
to optin--such as a free report or some product
of value that is related to your main product.

-Ray Edwards

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robestrong 11 years ago

My recommendation: set up a squeeze, build your list there, then after the opt-in you can promote it to them (heck you can do it as soon as they sign up).
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Shud I remove Buy Now Button ?

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