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It's faster to walk, than run

by John Romaine
3 replies
I've just done a bit of research on a site that was being promoted within PRWeb.com

After reading the press release, (which should never have been approved) I decided to visit the site and take a closer look.

Upon hitting the site I found, complete over optimization, and I mean, BAD. There were keywords EVERYWHERE. In the links, in the menus, in the images, EVERYWHERE. To put it simply, the quality of the site is absolute garbage. Its obvious whoever is running this site is trying desperately to rank for these keywords, and is willing to throw money at it via PRWeb.com - which we all know takes a few bucks.

I then decided, "Okay, let's see if this site is ranking anywhere, for these terms".

I then spent a good 5 minutes digging around on Google, to find that this website was nowhere. It wasn't ranked anywhere. I thought "Okay, that's a bit strange, perhaps it's a brand new site ....surely?"

I then ran the site through a domain age checker and its come back with ......

Domain Created on:
October 15 2010

Domain age (approximately):
2 Years, 3 Months, 10 days.

As you can see, this domain is over 2 years old. You would *think* that a domain of this age *should* be ranked SOMEWHERE - even for long tail stuff. But no, nothing, nowhere.

And you know why?

Because the numbskull behind it, is trying to blast low quality crap in all directions, simply to try and make a few quick dollars.

You know whats ironic here?

The fact that even after over 2 years, this site is STILL not performing. This just reminds me of how many people I see trying to SHORTCUT their way to riches by blasting useless rubbish everywhere with this "hit and miss" mentality.

Read the title - its faster to walk, than run.

This means that with all the time that's wasted trying to "shortcut" your way to the top - people that are building REAL sites, with quality content, are going to be the real winners. They're the ones willing to put in the hard yards, be patient and really get the long term benefits.

There seems to be this mentality of "Authority sites take too long, it's too slow and its too hard"

Trying to shortcut the process takes twice as long, is far more frustrating and in the end leaves you with NOTHING.
#faster #run #walk
  • Profile picture of the author Alan Ashwood
    Any chance of telling us the site?

    Then we can give it some traffic, while taking alook at how not to do it?
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    Now where did I put that pencil?

    Time for a cuppa.
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  • Profile picture of the author jasonl70
    in all fairness, the owner may have been sitting on the domain and just recently built it out.

    but the gist of what your saying, and your thread title, are spot on in my opinion.

    I see a lot of people struggle to have any success, unwilling to invest the time (and yes money - like web hosting) upfront to put together something solid.. a year later, they've still made zero.. where as if they had taken the time to learn some business basics, study copy writing and marketing from the masters (Dan Kennedy, etc - available at book stores), etc, they could have had a real business up an running during that same time.

    I used to mentor people.. one of the first things I asked of people was to learn some basics on "old school" direct marketing and copy writing.. I'd suggest Dan Kennedy's book Ultimate Sales Letter. 90% would never do this!
    This, and other areas where people just didn't want to invest a little time and money to build a basic foundation was why I quit freely mentoring people.
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    -Jason

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  • Profile picture of the author Paul Gram
    I agree with you John. There are too many people that think they can just get a few Fiverr backlink blasts and be ok. What's even worse are the people who actually do that for/to their "clients"

    Unfortunately, it will probably always be like that for most people. Look at the WSO section...what is going to sell better:

    Guaranteed 1st page ranking and riches by next week with little or no work for only $7!
    or
    Build a real business, work hard, build relationships, invest in your business and in time, you will succeed.

    As time goes on, and after people have been burned enough times though, hopefully they come over to the good side.
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