Marketing vs. Advertising: Which Best Describes YOUR Occupation?
In response to a recent thread started to determine the secret to Frank Kern's success, I decided it's about time to start a thread to teach you guys the difference between marketing and advertising. Many people get these two words confused very often. And that's okay... for THEM! But when you're a member the marketing community and claim you are an "Internet marketer," you should be a cut above the people who can passively confuse the two words.
Marketing
Long story short: a long, arduous, expensive process. Marketing is the coordinated effort put forth by an individual (usually many individuals actually) to plan, implement, and manage the systematic acquisition of consumers.
Advertising
One step within the entire marketing process. Advertising is the action taken as a result of market research and planning. When you have finally found the right market to distribute to, and the perfect price at which you will offer your product to consumers, you must place your product in front of their eyes in a compelling way. Now you are advertising.
It's true, most of the people in this forum are advertisers. Many people in this forum are only doing the advertising aspect of their claimed "Internet marketer" title. Be sure to use resources to find out whether or not you're missing your target market. Find out if there are others you could be selling to. Use resources such as Quantcast - Home, KwBrowse.com - A Keyword Map For the Whole Internet, KwMap.net - A Keyword Map For the Whole Internet, Google Insights for Search, and the literally countless others (okay maybe I could count 'em, but it would take a long time).
No, I'm not going to show you how to use them. They ALL have help sections. That's how I learned and and so you too must break a sweat before you win the race
.
I hope this helps a lot of people, though! Best of luck to you all!
Works cited: Marketing vs. Advertising: What's the Difference?
Marketing
Long story short: a long, arduous, expensive process. Marketing is the coordinated effort put forth by an individual (usually many individuals actually) to plan, implement, and manage the systematic acquisition of consumers.
Advertising
One step within the entire marketing process. Advertising is the action taken as a result of market research and planning. When you have finally found the right market to distribute to, and the perfect price at which you will offer your product to consumers, you must place your product in front of their eyes in a compelling way. Now you are advertising.
| Originally Posted by http://marketing.about.com/cs/advertising/a/marketvsad.htm The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. |
No, I'm not going to show you how to use them. They ALL have help sections. That's how I learned and and so you too must break a sweat before you win the race
.I hope this helps a lot of people, though! Best of luck to you all!
Works cited: Marketing vs. Advertising: What's the Difference?
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