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Is it worth buying OptimizePress for just one single sales letter?

by Bisturi
56 replies
I'm making a one-time sales letter for an ebook of mine, and have researched the forum for the best WP theme to use; without a doubt, OptimizePress looks like a winner. However, is it really worth the price considering I will only be using it to write a single page for a sales letter (I'm not interested in having other sales letters or more sites with more sales letters)? I've been researching for other options and it seems as though WP Thesis (free) and no sidebars plus the designed Buy Now buttons could work just as well.

I understand the value of OP for actual IMers who want to create several sales letters/opt-in pages etc, but for someone who only wants to use it to create one sales letter, is $97 justified? It doesn't help that the site to purchase OP doesn't have details about the functionality of the theme. Can I have blogs running on OP and would it be a good functioning theme for a heavy trafficked blog too (+5000 uv/day)?

Thanks
#buying #letter #optimizepress #sales #single #worth
  • Profile picture of the author AlexanderBeloev
    Originally Posted by Bisturi View Post

    I'm making a one-time sales letter for an ebook of mine, and have researched the forum for the best WP theme to use; without a doubt, OptimizePress looks like a winner. However, is it really worth the price considering I will only be using it to write a single page for a sales letter (I'm not interested in having other sales letters or more sites with more sales letters)? I've been researching for other options and it seems as though WP Thesis (free) and no sidebars plus the designed Buy Now buttons could work just as well.

    I understand the value of OP for actual IMers who want to create several sales letters/opt-in pages etc, but for someone who only wants to use it to create one sales letter, is $97 justified? It doesn't help that the site to purchase OP doesn't have details about the functionality of the theme. Can I have blogs running on OP and would it be a good functioning theme for a heavy trafficked blog too (+5000 uv/day)?

    Thanks
    Once you purchase it, you get lifetime access. So if you are not planning today to create other pages, maybe in 1 or 2 years you will need it. If you are 100% sure, that you won't use it in the future, then I don’t recommend you to buy it. You can build pretty the same sales pages using some free Theme. The purpose of OptimizePress is that you can build squeeze pages, sales pages, sales funnels (even without any programming skills) a lot easier and faster than traditional coding or other WordPress Themes.

    I was using it for my membership site in the past and it was definitely worth the $97.

    Update: I have setup a complete sales funnel today with OP and it all took me not more than 5 hours. Definitely worth the money!!!
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  • Profile picture of the author Anonymous Affiliate
    I dont understand the need of Wordpress or OP for just a sales page.

    You can get plenty of AWESOME sale page templates from Themeforest.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Anonymous Affiliate View Post

      I dont understand the need of Wordpress or OP for just a sales page.

      You can get plenty of AWESOME sale page templates from Themeforest.
      My thoughts exactly. Why use Wordpress at all?

      If all you want is a single page sales letter, why not use straight html?

      I'd go to a site like Open Source Web Design - Download free web design templates. and find a template I liked, then pay a graphics pro to provide any buttons, header images, etc. as a work for hire.

      Unless you load too many large images, videos, etc., you end up with a very fast, very secure sales page.
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  • Profile picture of the author cratos
    I like it and recommend you buy it. It creates beautiful landing pages. It will actually save you money. Graphic designers charge allot for their work.
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  • Profile picture of the author Bisturi
    Thank you all!

    Quick question, does OptimizePress allow for the text to be inserted/embedded as/in an image? I've seen people do this instead of have the text parsable/be able to be copied. Initially I thought of using Photoshop and writing the sales letter in like 3-4 images, but if OptimizePress allows for this, I would be inclined to buy it.

    Or if you know some other way of having the text of the sales letter be embedded in an image, be very appreciated.

    Thanks again.
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    • Profile picture of the author vtotheyouknow
      Originally Posted by Bisturi View Post

      Thank you all!

      Quick question, does OptimizePress allow for the text to be inserted/embedded as/in an image? I've seen people do this instead of have the text parsable/be able to be copied. Initially I thought of using Photoshop and writing the sales letter in like 3-4 images, but if OptimizePress allows for this, I would be inclined to buy it.

      Or if you know some other way of having the text of the sales letter be embedded in an image, be very appreciated.

      Thanks again.
      Not sure what you're asking here. Can you show an example?

      OptimizePress makes setting up squeeze pages/sales pages hassle free. And you don't need to pay anybody else to do it and then have to accept whatever they produce if it's not exactly what you want.

      It's a totally reasonable and worthwhile investment and you can create great looking marketing with it. Just my 2 cents. :-)
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  • Profile picture of the author sal64
    Why spend all that money for a product which may or may not sell?

    It's a fair chunk of change.

    Use a basic inexpensive page first and of your product sells then you can always update it later.

    Get a page created for $27? And use the rest of your money to advertise the ebook.

    Read my sig!

    Sal
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  • Profile picture of the author blackli0n
    You can get somebody to build and setup a sales page for you for less than $97. With that said, if you can't afford the $97, you probably don't have enough money to actually monetize. There's webhosting fees, software fees, setting up all sorts of stuff assuming you get to that point. Just being in the business has a minimum cost.
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  • Profile picture of the author cloudstrife
    Optimize Press is best used when you have multiple sites and/or squeeze pages. Then the cost of the purchase becomes more justifiable.

    Paying someone $30 or so to do a page for you may make more sense. The greatest reservation you would have in this situation is that in case you would later need to adjust your webpage (to increase conversions etc) you would then need to hire someone to do the adjustments. Of course this is moot if you have the knowhow to change the squeeze page when required.
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  • Profile picture of the author ajbarnes777
    Based off of your situation, I would say if you plan on making squeeze pages, more sales pages, and/or a membership site(s) in the near future, I would definitely consider getting OP. On the other hand, if all you want to do is just make one sales page, then I would take the advice above and just go the HTML route... or you could go the Wordpress route and get a free theme like the Responsive Theme.

    JMO.

    Hope that helps.
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  • Profile picture of the author santacruz
    If you still have problem setting your sale page. You can ping me I can help since I build a lot of it and it kind of easy for me to do it. Just let me know.
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  • Profile picture of the author WillR
    There is this cheap plugin by Robert Plan that lets you create sales pages within Wordpress without having to change your theme:

    http://www.warriorforum.com/warrior-...wordpress.html

    Much cheaper than OptimizePress also.
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    • Profile picture of the author sal64
      Originally Posted by WillR View Post

      There is this cheap plugin by Robert Plan that lets you create sales pages within Wordpress without having to change your theme:

      http://www.warriorforum.com/warrior-...wordpress.html

      Much cheaper than OptimizePress also.
      Ha ha just got it for $7 bucks. Very clean and very cheap. You can add images etc including a header image.

      Also good for 5 sites in total, so that's just over $1 per site.

      Thanks for the heads up, Will. It's a bit nostalgic, but it wasn't that long ago when this template was and probably still is a proven converter.

      Sal
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  • Profile picture of the author MartinPlatt
    Hmmm...

    What if that sells like hotcakes - wouldn't you be tempted to do it again?

    I think that the answer to that depends upon your technical skills. It's not hard to create your own squeeze page, or if you need a leg up - a free template if it allows commercial use.

    The benefit to optimizepress is if you're doing it often, or creating more than one squeeze page. Let me tell you - you need to create more than one squeeze page, as you don't know how effective the first one is until you test it against another variation, and another and so on. So to be successful you need to do this many times, now if that is a tough thing for you to do yourself, you need something effective like optimizepress.
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    • Profile picture of the author Bisturi
      Thank you all!

      This is my first time doing something of the likes. I wrote an ebook about my hobby and no other ebooks are around, which is why I've decided to sell it. Having said that, I'm trying to read as much as I can, and it looks as though Facebook doesn't allow you to advertise sales letters on Facebook ads, and instead it is best to use Facebook ads on squeeze pages? Can anyone confirm this? I remember reading this here in the WF recently.

      Also, what I referred to with embedding images is what many people do on the WSO section. Basically, you embed the copy (i.e. tex) on an image so that neither search engines nor other people can grab your text. I've finished the sales letter, it's 10,000 words long LOL and I actually give some free advice too in the sales letter, so I'm not keen on other people stealing my advice, hence I thought posting the text in image captures (or something like that). Can OptimizePress do this, or are there any other programs/plugins available to do this?

      I'm actually playing with the twenty eleven WP free theme, it actually looks good! Now I have to insert the Buy Now buttons.
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    • Profile picture of the author Bisturi
      Originally Posted by MartinPlatt View Post

      Hmmm...

      What if that sells like hotcakes - wouldn't you be tempted to do it again?

      I think that the answer to that depends upon your technical skills. It's not hard to create your own squeeze page, or if you need a leg up - a free template if it allows commercial use.

      The benefit to optimizepress is if you're doing it often, or creating more than one squeeze page. Let me tell you - you need to create more than one squeeze page, as you don't know how effective the first one is until you test it against another variation, and another and so on. So to be successful you need to do this many times, now if that is a tough thing for you to do yourself, you need something effective like optimizepress.
      I'm really tempted to buy OptimizePress especially if it is best that I send paid traffic to a squeeze page rather than the sales letter itself.
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  • Profile picture of the author MrJonny
    You may want to take a look at the free Flexibility 3 Theme. It has many options for changing the page layout and may fit your salespage needs. It is free but has a paid option. Probably the best way to go if you are only using it for one time.
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  • Profile picture of the author Valdor Kiebach
    A better question would be 'Is it worth using Wordpresss for just one single sales letter?'

    In which case the answer would be No!

    Use HTML, its cheaper, easier, safer and uses less resources.
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  • Profile picture of the author HelpingYouBeAnExpert
    I used it multiple times in multiple niches for multiple products. Optimize press is the best, can't wait what Dyson has in version 2 but I'm getting it. The reason is I need membership area, a sales page and squeeze pages and I can do all of those in minutes! Even if outsourced and I want a change I can mess with it, with custom I can't. In any case that is why I like it, and so far I have not seen a better package. Optimize press has a few thing missing that I want but nothing is perfect.
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  • Profile picture of the author Malcolm Thomas
    I believe it's worth. After you purchase it you are free to use it as many times as you'd like and hopefully your sales letter that you create will bring in more profits.
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  • Profile picture of the author Bisturi
    I hear you with HTML and agree that it'd be the best option for a simple sales letter. However, I'd like to make use of Wordpress ease of use and ability to insert nice graphics and plugins. Likewise, I'm working real hard on delivering a successful copy and finishing up the book, so I rather go with Wordpress for this one occasion.

    Anyone know about embedding the copy as an image? I see many people doing it in the WSO section, there must be a program for that. I tried downloading a Photoshop demo but after it downloaded the 1 gigabyte, it gave me an error
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  • Profile picture of the author Chris Thompson
    I'm going to suggest that if all you want is ONE page, don't even use Wordpress. Hire a freelancer to do all the graphics for you and convert to HTML. Get exactly what you want without the hassle of a database and all that other stuff.

    If you hire a good designer in a low cost country, you'll probably pay a bit less than $100 anyway. If you buy OptimizePress, which IS a great product, you'll still need a banner designed, and you'll have to do a lot of tweaking on your own. Why bother when you can hire a designer for less and get more?
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    • Profile picture of the author Bisturi
      Originally Posted by Chris Thompson View Post

      I'm going to suggest that if all you want is ONE page, don't even use Wordpress. Hire a freelancer to do all the graphics for you and convert to HTML. Get exactly what you want without the hassle of a database and all that other stuff.

      If you hire a good designer in a low cost country, you'll probably pay a bit less than $100 anyway. If you buy OptimizePress, which IS a great product, you'll still need a banner designed, and you'll have to do a lot of tweaking on your own. Why bother when you can hire a designer for less and get more?
      Thanks, my only worry would be the developer inserting some malicious coding in the page, especially if it is a developer from Fiverr/Odesk/cheap. You guys heard of this sort of thing happening with the outsourcing of pages?
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  • Profile picture of the author Stuart Walker
    If you were only going to be creating one sales letter then you don't need it but if you plan to create more sales letter and particularly squeeze pages in future then buy it.
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  • Profile picture of the author EPoltrack77
    You can do so much with optimize press. Its a great platform with things such as exit redirects and exit pop ups. Its going to be good to build yourself a couple of different pages so you can do a little split testing to get the best conversion rate. I would say its a well worth investment even if is is for just one site. Who know's you might just have so much fun you will decide to create another product some day.

    Good job with creating your website...
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  • Profile picture of the author techbul
    If you have a product that you know can make way more than $97, then it's a no brainer. Optimizepress is the way to go.
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    • Profile picture of the author jenki1
      I use paper template.
      Easy to use and looks really good on your blog
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  • Profile picture of the author Bisturi
    I think I'm going to buy OptimizePress. By the looks of it, it is better to have a squeeze page instead of a sales letter if I want to do PPC traffic; apparently OP is great for squeeze pages, so I might as well spend the $97 since I'm going to be doing a SL and a SP. Big question though:

    I've read that OptimizePress is going to have a newer version (2.0) soon. If I buy the current version, will I be able to upgrade to the newer version (2.0) for free/no cost when ir comes out? The page itself doesn't say anything about it.

    Many thanks
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Bisturi View Post

      I've read that OptimizePress is going to have a newer version (2.0) soon. If I buy the current version, will I be able to upgrade to the newer version (2.0) for free/no cost when ir comes out? The page itself doesn't say anything about it.
      Ask the vendor...
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    • Profile picture of the author WallyKyle50
      I just bought OP. It's the best $97.00 I've spent so far.
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      • Profile picture of the author Bisturi
        Originally Posted by theaccountant View Post

        I would outsource the sales funnel if you cant do it yourself quickly and write the sales letter yourself quickly or outsource and tweak if neccessary.

        Aren't we all tired of the gimmicks.

        i tell you what i will never go near the im niche if i can help it targeting the vernerable and desperate. So unethical.
        While I agree with you that there's a good % in IM that target the gullible and vulnerable, mine is an ebook about a hobby that will solve a problem. I sleep good at night.

        Originally Posted by WallyKyle50 View Post

        I just bought OP. It's the best $97.00 I've spent so far.
        Glad you did, how are you finding setting up the pages? I'm very experienced with WP but never done a sales page or squeeze page.
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  • Profile picture of the author theaccountant
    I would outsource the sales funnel if you cant do it yourself quickly and write the sales letter yourself quickly or outsource and tweak if neccessary.

    Aren't we all tired of the gimmicks.

    i tell you what i will never go near the im niche if i can help it targeting the vernerable and desperate. So unethical.
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  • Profile picture of the author Chri5123
    It CAN work well but to be honest I tend to use wordpress for blogging. I would learn how to set up a standard sales page/mini site as it will pay knowing this stuff in the future.
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  • Profile picture of the author BethHewitt
    Personally i love OP as it is easy to use, if you are familiar with WP and it looks attractive. If you are planning to use the other pages and templates in the future go for it. If not, consider something else.

    Beth
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  • Profile picture of the author topgold
    Worth the purchase and the best investment for me to this day second only to my autoresponder. Highly recommended.
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    • Profile picture of the author Bisturi
      Excellent guys. I think I'm going to buy it.

      One thing though, when OP 2.0 comes out, the update will not be free. If I buy OP now, I'm stuck with it. I asked if OP current version will still be working long term but got no answer; it looks as though the current version won't be supported any more come the newer version. Which leads me to think, will I be able to keep using OP in say 1 year when Wordpress continues to upgrade itself?
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  • Profile picture of the author JHandy
    Optimize Press has been excellent for me. I think you'll use it for more than just sales pages. You see how simple and intuitive it is. Give it a shot and the customer service is awesome as well.
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  • Profile picture of the author Tyler S
    Every marketer should have either OptimizePress or Profits Theme. They are worth the long term investment.
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  • Profile picture of the author Jgmurray
    I do ALOT of split testing on my offer pages and optimize press makes that pretty easy. You have to live within their templates - but even modifying them a little bit is not hard or time consuming if you have a basic understanding of PHP.

    Good Luck!
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  • Profile picture of the author Bisturi
    Yep, I'm actually pretty much sold; my only concern is the fact that the current version won't be supported anymore when the 2.0 version comes out in September. What do you guys think of owning the current version for many years ahead? Will it become obsolete when, say, Wordpress 4.0 is out in a year's time?
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    • Profile picture of the author myron92
      yes optimize press is worth every penny, and if your only making one sales page this means you are not testing your sales page. tut tut

      In this business this is not the last sales page you will be making, or any page .

      If you have the money then I would suggest you get it and invest in your business
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  • Profile picture of the author longblog
    For a single sales letter? Heck no! But as everyone else here has pointed out, it is not built for a single sales letter. The theme itself is amazing if you plan to do more with your sites in the future.

    PS, don't pay full price for it. There's a guy who has a thread here on the warrior forum. If you buy through his link, he'll send you $28 to your paypal account a couple hours later. I used his link a few days ago and got my money right away.
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    • Profile picture of the author Bisturi
      Originally Posted by myron92 View Post

      yes optimize press is worth every penny, and if your only making one sales page this means you are not testing your sales page. tut tut

      In this business this is not the last sales page you will be making, or any page .

      If you have the money then I would suggest you get it and invest in your business
      LOL, I'm still a newbie when it comes to IM as this is my first ebook and it is about a hobby. I have websites and make money quite a lot of money with Adsense alone, so never looked into other monetizing options.

      One thing, for split testing, do you normally use 2 different domains (hosting each separately) or do you run 1 sales letter for X amount of time on a domain, then remove the sales letter and put another on the same domain for another X amount of time?

      Originally Posted by longblog View Post

      For a single sales letter? Heck no! But as everyone else here has pointed out, it is not built for a single sales letter. The theme itself is amazing if you plan to do more with your sites in the future.

      PS, don't pay full price for it. There's a guy who has a thread here on the warrior forum. If you buy through his link, he'll send you $28 to your paypal account a couple hours later. I used his link a few days ago and got my money right away.
      Thanks, I already knew about this guy, but for those interested, this is the thread.

      http://www.warriorforum.com/warrior-...ls-inside.html

      Glad to hear it worked for you!
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Bisturi View Post

        One thing, for split testing, do you normally use 2 different domains (hosting each separately) or do you run 1 sales letter for X amount of time on a domain, then remove the sales letter and put another on the same domain for another X amount of time?
        The only time I can think of that you would want to use two different domains would be if you were testing the domain name. In which case, the content would be identical.

        For testing squeeze pages and sales letters, you want to alternate your two pages. Visitor 1 sees Option 1, Visitor 2 sees Option 2, Visitor 3 sees Option 1, and so on.

        You want to test on the same traffic flow within the same time period, otherwise you can introduce unwanted (and unaccounted for) variables.

        Let's look at a somewhat silly example: you sell calendars.

        You run Salesletter A for 30 days in December. You run Salesletter B for 30 days in January. Your 'test' reveals that A far outsold B, but the results are very likely bogus, right?
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  • Profile picture of the author ashloren
    Definitely not worth it in your case, if you ask me. Go with HTML, forget about Wodpress altogether if possible. There are some really nice free templates out there, like this one (no affiliation, just a fan).
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  • Profile picture of the author winz
    I highly recommend you to buy OP,Profits Theme or something like that
    it is worth for your long term business
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  • Profile picture of the author JohnDavid
    1.0 Customers will be offered a discount I've heard when 2.0 comes out so you won't be losing any money by purchasing 1.0 at this time. It will equal out. I think 2.0 is going to be $197 and 1.0 customers will have the option to upgrade for $97. So you're not losing anything by buying now. You're essentially getting 2.0 for $168 if you buy 1.0 thru the warrior rebated link posted above.
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  • Profile picture of the author sal64
    So are we web designers / programmers or marketers?

    Find the solution that will get your product out quickly. simple. This thread was atrted a week ago.

    Launch - test - and if it works, then reinvest your profit into something more fancy.

    Sal
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  • Profile picture of the author bella57
    After I started using OP, I never want to use any other theme. You can use it to create not only squeeze pages or sales pages, you can start a membership site or your own blog with this theme. So this is definitely a good long term investment. Very easy to use and churns out professional looking pages. Besides free themes come with their own set of problems.
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  • Profile picture of the author troy23
    Not for one sales letter no.
    You can find free HTML tools if you hunt around online.
    If you plan on building an IM business then OP is worth investing in.
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  • Profile picture of the author FirstSocialApps
    You can try this. Its drag and drop, doesnt need WordPress and has over 250+ happy warriors using it.

    http://www.warriorforum.com/warrior-...op-system.html
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  • Profile picture of the author Bisturi
    Well, I got OP in the end. I've never looked much into IM; I've just written a lengthy ebook about a hobby and my sites make me good cash but through Adsense and because I drive good traffic. However, I'm getting some ideas the more I read, including the idea of a membership site, so I might as well go with OP.

    Only fooling around with it, but so far like it. The sales letter I've written is huge and very detailed so I might as well get a theme that saves me a headache here and there.
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  • Profile picture of the author MarketX
    If you are looking to setup a long term business Online, OptimizePress is a must for any Marketer. If you just require a simple sales page, as metioned above, html page will do you fine. But OP is the way.
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