8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

The product is not the destination

by KingOfContentMarketing
7 replies
I was listening to a teleseminar in the archives at FastEffectiveCopy.com (no affil). A well-known copywriter named Ben Mack said "Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is the most important sales letter you have."

More marketers would benefit by looking at their product as the beginning of a continuing relationship with their tribe.
#destination #product
  • Profile picture of the author Lightlysalted
    Joe I totally agree! It's all about repeat business, you are only as good as your last product/service. Like you say, it's about developing a long term relationship which you can then into a profitable experience.
    Signature
    UK Pet Sitting Directory
    Free Delivery Codes
    {{ DiscussionBoard.errors[7746965].message }}
  • Profile picture of the author Malcolm Thomas
    I totally agree with this statement. You always want to strive to release high quality products in order to build a good reputation and have repeat buyers which is how 95% of small businesses make most of their money.
    Signature
    Learn How To Make $100 Per Day Using This Dead Simple Method!

    The Easiest & Most Realistic $100 Per Day Method Ever Revealed!
    {{ DiscussionBoard.errors[7746985].message }}
  • Profile picture of the author mike gregory
    Agreed, I now focus all my efforts to my members area. Every product I now offer is available from that one place. There I offer a private Skype group a private forum in which I am regularly active. So I am really building a strong relationship with my "tribe" I get a lot of praise for this plus really enjoy communicating with them.
    {{ DiscussionBoard.errors[7747018].message }}
  • Profile picture of the author isaacsmithjones
    Gotta Agree with that... Gonna have to write his name down, so that I know who to attribute it to when I quite it... I'm terrible with forgetting who I'm quoting lol.

    But yeah... This is why we build funnels, an this is why WHATEVER the value of our product is, we can almost always benefit from it's distribution, whether we're paid for it immediately or not.

    So many people have pirated copes of windows, but once they're ready to pay for their software, microsoft are the first people who pop into their minds...
    Signature
    Why wait for sales to earn an affiliate commission?
    Earn up to £20 per phone call as a MyCallPartners.co.uk pay-per-call affiliate!
    {{ DiscussionBoard.errors[7750339].message }}
  • Profile picture of the author Anonymous Affiliate
    I agree: having a satisfied first-time customer means having a recurring customer for any product you might release in the future.

    That's why it's so important that the entry product in your funnel hooks your customers.
    {{ DiscussionBoard.errors[7750896].message }}
  • Profile picture of the author FreshAndThemes
    Originally Posted by Joe Ditzel View Post

    "Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is the most important sales letter you have."
    Yes yes yes and yes!!
    {{ DiscussionBoard.errors[7750911].message }}
  • Profile picture of the author AlphaWarrior
    Originally Posted by Joe Ditzel View Post

    I was listening to a teleseminar in the archives at FastEffectiveCopy.com (no affil). A well-known copywriter named Ben Mack said "Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is the most important sales letter you have."
    I agree, but I also disagree. It depends on the product.

    If you have a product that helps in an area where customers have other needs, then the concept is right. You can form a relationship and address the other needs.

    If you have a product that solves a specific problem and the customers do not have any other related problems/issues to solve, then the concept is not correct. You have solved the customer's problem and they are gone onto something else.
    {{ DiscussionBoard.errors[7750932].message }}

Trending Topics