It Finally Clicked: Taking Your Profits to the Next Level

by 34 comments
Warriors, I’ve been doing this a LONG time. I am a great student of learning – I’ve absorbed tons of strategies (eBook creation, Kindle, Blogging, Squidoo, Hub Pages – you name it).

I was doing what everyone says to do: Take action.

I make 6 figures.

By my account, I’m a success story.

Only something was missing to get me to that NEXT level. There’s always a next level.

First I was “just” a ghostwriter – capping out around $65-70k because when you ghostwrite, there are only so many hours in a day to do a service. Still, I was at the top of my game – reached the ceiling, etc. And yes, I know many ghostwriters earn more, charge more, blah blah blah. But for me, ceiling reached.

Then, I became a marketer. Created my own products, launched a successful blog and hardcore loyal list with 25-30% conversions. Success again.

Ceiling reached, I felt.

It just struck me recently after a coaching call with my mentor (Craig Desorcy) that my focus on allllllllllllllllllllllllllllllllllllllllllllllll of these “strategies” and “products” and “tool” and “actions” are keeping me stagnant – preventing me from going to the next level.

I’m very lucky I happened to achieve the success I’ve gained so far taking the approach I have, because now, looking back – I really should have failed.

If you look at people we Warriors admire – the gurus – let me ask you this – do you picture them sitting there backlinking, writing, etc.? They might do that stuff early on, but what you picture them doing is oozing leadership.

When you watch their videos, you’re not thinking, “Man he knows the technical steps to make a video!” You’re thinking, “Damn he’s good. He’s affecting me – motivating me to take action and persuading people to buy stuff.”

So you think, “Well I don’t have that cool surfer vibe that would attract people like that. He just has charisma. He’s lucky.”

No, he’s not. I’ll bet he’s worked on developing his leadership skills quite a bit. Maybe even more so than his technical “what works in IM to make me money” skills.

Tony Robbins – another expert. You think Tony studies how to make a DVD or what the best backdrop is to use with his green screen? Maybe – but I’ll bet he works HARDER on leadership skills, convincing people to follow him, and setting himself up as the flame that attracts all of us moths.

That is NOT something people “just happen to have.” Every successful person I’ve ever met or known about has literally studied leadership.

In Internet Marketing, whatever niche you’re in, you should be learning how to be a niche leader and persuade people. Do you even STUDY that? Have you bought even one success or leadership book lately?

Or are you so wrapped up in the fastest, easiest way to make the most money possible in the shortest amount of time that you’re just pursuing those short term spurts of cash rather than really picturing yourself as the DOMINANT leader in your field? (And for some of you, that scares the crap out of you).

What clicked for me, as I work on learning Podcasting from fellow Warrior Robert Plank’s course, is that tools and strategies are GREAT – we NEED to learn how to use them … but we’re learning to use them BECAUSE we need to get our message out – the one that positions us as THE go to person in our niche.

THAT, my Warrior friends, is when the money gushes in. That’s when the JV offers come at such a fast pace you can’t even read them all. That’s when you develop a team of “grunt workers” to handle all the tasks you’re currently struggling with now.

Yesterday I bought so many things to take myself to the next level. $128+ - a price so many Warriors scoff at when considering buying a product, period – can you imagine what they’d say about a book that teaches an intangible concept like leadership?

And I always previously felt like this kind of stuff was “hokey.” Like you either had it or you didn’t. I was so wrong.

I bought:

* Effective Coaching
* Strengths Based Leadership
* The 21 Indispensable Qualities of a Leader
* Motivated Magazine
* Success Magazine
* The Power of Story
* Time Warrior
* The Only Way to Win

If you can’t fathom the thought of spending money on yourself like that, consider it a tool for your customers - because you being a better leader is better for THEM. It means you’ll find answers for them – cutting edge stuff, not rehashing the same advice or promoting something because your keyword tool told you it had high search volume and low competition.

Someone in another thread today said “learning without doing” doesn’t get you anywhere. And I replied that the opposite is true, too – “doing without learning” isn’t going to take you as high as you want to go.

Think of a way today that you can invest in resources that help you become a better niche leader with those skills, not just action steps you do with tools and websites.

Tiff
#internet marketing #clicked #finally #level #profits #taking
  • Profile picture of the author Shaun OReilly
    Neat post Tiffany.

    As a business owner, good leadership and communication
    skills are needed.

    Ever since around 1996, I've been working on my own
    personal development (and I'm still a work in progress!).

    One of the best mentors I've learned from is Jim Rohn who
    had some great sayings (that he got from his own mentor
    Earl Shoaff) like...

    "Work harder on yourself, than you do on your job"

    "Standard education will make you a living. Self-education
    will make you a fortune."

    "Learn how to affect people with words"


    In addition to leadership and communication, I think that
    marketing skills are even more important - particularly
    persuasion and positioning.

    Dedicated to mutual success,

    Shaun
  • Profile picture of the author MartinPlatt
    I absolutely agree here.

    This is true of any business. Knowing the difference between a good manager and a good leader is also of interest.

    What you're talking about is something that develops from managing people, but also from listening to them. Leadership in a business, i.e. leading a team is about listening, knowing what the people you're leading want, and providing a pathway to it. Much like internet marketing, instead of selling to people, you are listening to what they want or need and giving it to them.
  • Profile picture of the author TiffanyLambert
    My oldest son thought it was odd that his multi millionaire boss who owns dozens of different franchises in different niches had a car full of "self help" CDs to listen to while driving. "He's already rich."

    I explained that this is WHY he's rich - he continues working on his success skills.
  • Profile picture of the author jgant
    Great post Tiffany. That surely is the next level for some models, and if successful as a leader/motivator, can certainly be a tremendous boon for business.

    I'm not so sure that would be a direction I'd want to take, at least for now. I prefer the one-man-gang mentality. I've had several employees and it's not always all it's cracked up to be. I hire services all the time, but it's for defined projects. Same thing with VAs ... for defined work.

    The other side of the "be a leader" coin is a creator and implementer of systems. This too can take a business to the next level ... quietly. Now I may be naive to think I can't scale without leading/motivating, but that's my style. This may very well be the reason I'm a novice email marketer at best.

    I'm going to seriously consider your post more though, because it is food for thought and may just be the solution to my stumbling block of my becoming a truly effective email marketer.
  • Profile picture of the author Alessandro Zamboni
    Thanks Tiffany, as you know I'm one of your daily followers, because you always provide great concepts to think and work around.
    I liked your point of view, and I will follow your suggestion from tomorrow morning, following also the courses you adviced.

    I'm on IM by 5 years, and a few less on WF, but there's always space for achieving more.
    2012 was my best year ever, and 2013 will increase by communicating better with prospects and customers.

    Thanks so much and see you soon!
    Alessandro
  • Profile picture of the author Tiptopcat
    It is easy to just get wrapped up in trying to get to the next money making level, without thinking about the other things that can affect your success.

    Learning how to engage naturally with other people will always be more powerful than knowing how to fix technical issues.
  • Profile picture of the author Stuart Walker
    Nice post.
  • Profile picture of the author higherluv
    The best leaders are not the ones who get served the best, but the ones who serve the best.

    They have effective listening skills, evaluating skills, management skills, and have the ability to persude, influence and inspire individuals in their team, as well as the team itself. Benefits everyone, the team, the people, the leader and whomever else benefits in turn from them.

    Awesome post!
  • Profile picture of the author Nick Barton
    Hi Tiffany,

    Great post. You raise a lot of interesting points. I have to agree that spending money on your own development is the best investment you could ever make. However, where I don't agree, is that you need to be a leader to be successful.

    From people I have met the key seems to be all about mindset. If you look at the number of people successfully running high end mentoring programmes, many of them are far less successful and established than yourself. Frankly some of their products aren't a patch on yours, but they have, like you, built up a dedicated following.

    What they are doing is simply maximizing their returns. I bet from having seen and purchased some of your products that you could easily put together a coaching course that people would happily pay thousands of dollars for, but why haven't you?

    The key from my own observations seems to be solely about self belief. Nothing else. I used to have a stinking rich friend who suffered from dyslexia and couldn't read or write at all. Used to describe himself as a scrap man. At the time he owned the biggest specialist precious metals recovery company in Europe. His explanation of his success was that everybody told him what he couldn't do, so he went and did it, just to prove them wrong. He believed that he could do anything he set his mind to.

    This is where you begin to get into the "law of attraction" territory. Every time he came up with something he intended to do he would serendipituosly meet a facilitator. He used to say it was just the luck of the Irish. Like just after he decided that he was going to build his company to be the biggest in his industry he had a chance meeting on a train with somebody who turned out to be the silent partner of his biggest competitor and who was looking to realise his investment. He got control of the company for a fraction of it's true worth and overnight became the dominant force.

    He was the most unleader like person you could ever meet. He disguised his problems by pretending to have poor sight. I only discovered the truth after he had retired when I was talking about my son being dyslexic.

    I always thought that some people just have the magic touch. Some inherent characteristic denied to us lesser mortals. The book that gave me the answers was Success Engineering by Phil Gosling. He managed to put it all in place for me. You can find it on Amazon where it is one from the Bob Proctor stable, but I think you can still get a digital copy.

    Phil Gosling himself is another perfect example. He is probably as successful online as many of the gurus, but choses to stay out of the limelight. Anyone who has been to one of his rare seminars will sing his praises all day but he keeps a very low profile.

    Read his book and see if it changes your mind at all.
  • Profile picture of the author TiffanyLambert
    Hey Nick!

    I don't think I disagree with you actually. You don't have to be a leader to be successful. I made quite a bit more than the average Texan just with behind-the-scenes ghostwriting. Successful enough

    I don't really pay attention to people running mentoring programs other than my own, so I don't know enough to comment about that

    Why haven't I put together a coaching course? I tried coaching people and hadn't honed my skills in it - so when it was ineffective, I told myself I sucked at it and it "wasn't my thing." Another reason I just bought "Effective Coaching"

    Totally agree about self belief being important. I hear all the time that people aren't "enough" - young enough, smart enough, talented enough, etc.

    Being a leader doesn't mean spotlight. To me, it means what you described - self belief, go getter attitude, willingness to learn and apply.

    I will definitely get that book - thanks for sharing it!
    • Profile picture of the author Nightengale
      Thanks for posting Tiffany. I totally agree with your comments.

      My dad only has an eighth-grade education, yet he's a 7-figure entrepreneur -- and has never worked for anyone else in his entire life. He was tremendously impressed when he heard Jim Rohn speak in person -- and has recommended him to us kids for years. As an adult well into her 30's now, I listen to his recommendations more than I used to.

      I particularly like Jim Rohn's "Weekend Seminar."

      And then there's John Maxwell. I'm fortunate enough to attend the church where John Maxwell preaches and is on staff at, so I get to hear him speak for free. For several years, John would do an all-day leadership conference for the church each spring. John donated his time and expertise and the church sold tickets at $50 apiece. Dad would buy a string of 20 tickets, inform us kids that we were going () and then invite the neighbors. Tee hee!

      So I'm used to hearing about mindsets, beliefs, etc. And my mentor has coached us a lot around mindsets, pointing out that our mindsets will determine our success or failure, NOT our knowledge, circumstances or amount of startup capital.

      One of the biggest problems I see is that they're working with incomplete information. They bought a $7 e-book and think they're going to make six figures with what they learned in one e-book. :rolleyes: They get discouraged when it doesn't work out, but they're not willing to invest in even one comprehensive course.

      They also complain they don't have any money to invest. Yet, most of us get unexpected money from time to time: birthday money, Christmas money, tax refunds, etc. What do they do with it? (Probably bought a flat-screen TV!)

      Michelle
  • Profile picture of the author BigGameHunter
    Hi Tiff,
    It's wonderful to see "Seekers" like you find the next level of success.

    As a real estate investor for over 30 years I have been surrounded by successful people from all across the country. I see the distinctions between people of what I refer to as old money and those with new money.

    I look at the comment Nightengale made about people looking for some magic potion to riches in a $7 ebook. And how they complain about not having any money to invest in their business. I have found most people don't have a big enough reason to seek success. They are comfortable in what I call: their 60 x 40 world..If they weren't they would find the money.

    You took the road of business succession to get started. You started as a Ghost Writer using your talents to make money. This is no different than me taking my skills as a carpenter to build houses for large builders. If I whined that I didn't have money to buy tools and trucks to start my business....Tough.. I just wouldn't get to build houses. No one gave a damn about my dreams.

    I had discipline to save for the equipment I needed to have the business I wanted. I parlayed these skills, saved my money and bought real estate.I use my skills on my properties now. This is what I call business succession. It is a natural, unforced way of building a business.

    You're growing your business and as you grew... you discovered there is still another level above where you are. What A Wonderful Discovery...Good For You.

    In 1986 I bought my first sub division. At that time I met a friend of a friend and found out at dinner Charlie owned 1500 single family houses free and clear of debt in Virginia Beach. At that time I, like you, found there was another level to my business and Ol' Charlie set the bar pretty high for me that night.

    A book that I believe everyone should read is: The Richest Man In Babylon by George S. Clayson. It teaches through short stories about money, how it works and how to prepare for success. Moreover, it prepares the reader not to buy hyped up products expecting miracles..

    People unprepared for success are going to complain. There is some truth to the information being incomplete but what do these people expect for $7...I bought a real estate investment book when I was 16 yrs old (40 years ago). I expected to receive information about investing for the price of the book ($7) but knew a rental house wasn't included nor was this all the information I needed to know about real estate investing

    Seems to me you knew one book didn't hold all the answers either..

    Good Luck On Your New Adventure. Keep Growing
  • Profile picture of the author Stevie C
    An excellent post Tiffany and while I don't know if I'm quiet ready for leadership yet I agree we should be always pushing forward to that next level to avoid stagnancy. I'll take a note of the books you've mentioned though.
    I'm at a level where I want to advance from affiliate marketing to product creation so that's where my research is heading, that and learning a bit about copy-writing so I can sell those products!
  • Profile picture of the author Mark Singletary
    Good post and insight Tiff.

    The most important person that a leader leads is him/herself. Those that say they aren't ready to be a leader yet or are happy being a one man band don't understand, perhaps, what true leadership is about.

    It's about influencing others (including ourselves) to effect positive and lasting change. That change can be at the individual, family, organization, business, employee, customer, etc. level.

    It has nothing to do with titles - the lowest guy on the totem pole at work better learn leadership skillls or they will always be the lowest guy on the totem pole.

    John Maxwell, my favorite leadership expert, is someone you may want to check out if you really want to understand leadership and its implications.

    John says that "Everything rises and falls on leadership." In other words it doesn't matter if it's a marriage, a JV, a sales campaign, a boss/employee relationship, or a sole entrepreneur trying to make some extra cash at home on the side. Those that win, according to John, do so because of good leadership and those that don't do so because of the lack of good leadership.

    Mark
    • Profile picture of the author Stevie C
      Originally Posted by Mark Singletary View Post

      Good post and insight Tiff.

      The most important person that a leader leads is him/herself. Those that say they aren't ready to be a leader yet or are happy being a one man band don't understand, perhaps, what true leadership is about.

      It's about influencing others (including ourselves) to effect positive and lasting change. That change can be at the individual, family, organization, business, employee, customer, etc. level.

      It has nothing to do with titles - the lowest guy on the totem pole at work better learn leadership skillls or they will always be the lowest guy on the totem pole.

      John Maxwell, my favorite leadership expert, is someone you may want to check out if you really want to understand leadership and its implications.

      John says that "Everything rises and falls on leadership." In other words it doesn't matter if it's a marriage, a JV, a sales campaign, a boss/employee relationship, or a sole entrepreneur trying to make some extra cash at home on the side. Those that win, according to John, do so because of good leadership and those that don't do so because of the lack of good leadership.

      Mark
      Insightful

      'The most important person that a leader leads is him/herself'

      I suppose I wasn't looking at it in that way, I was looking at leading others but I see your point.

      This thread is certainly one of the more thought provoking/motivating threads on the Warrior Forum that I've read in a while.
  • Profile picture of the author Richard Mortimer
    Tiffany

    You know what? You could go up another level, yet? In fact, I know for certain (as far as certain is certain...) that you could double your income, almost overnight!

    When my mentor, Sean Mize, added a coaching program, his income doubled!

    With me it was WAYYYYY more than that! (However, there were special circumstances involved. I have a very successful offline business, which we are now completely outsourcing. So, I finally got the chance to put my IM knowledge into action)!

    So, my first launch? A coaching program... you just have to do it!

    You can take any IM product you have created or know. That's your core training.
    (You could even find a good PLR product for that)!

    Then, you offer access to you. I offered open email access, and I can still offer it....
    (I've not burnt out yet! No-one has abused it, and I have a strategy, if they do).

    Also, get an account at InstantTeleseminar.com (free for 21 days).
    Do regular calls answering people's questions. You can record these, and produce new trainings as you go.

    Sound difficult? No...

    The value of your coaching is that they have access to you. Charge what you are worth!
    (In my case I went for a very low entry cost to get the ball rolling).

    You will get great interaction with your clients. (They will love you in the business sense of the word). They will get results. Its a WIN/WIN scenario.

    Thanks,

    Richard
  • Profile picture of the author Paul Gram
    I was smiling when reading your post because it's clear that YOU GET IT! Excellent post and I totally agree. You are already successful but with your new perspective on things, I could see you earning ten times more than before.

    Go get em Tiff!
    • Profile picture of the author baker58
      Excellent post Tiffany. My favorite author, John Maxwell, has helped me learned a LOT about leadership. IMHO, it's a prerequisite to long term success.
  • Profile picture of the author top tier enterprises
    Loved your post Tiffany. Totally agree. If we are to evolve and move forward we must continually educate ourselves. I recommend reading "Think and Grow Rich" by Napoleon Hill. It can change your life!
    • Profile picture of the author Daniel Evans
      Great post.

      I think too many people are intimidated and indoctrinated as watchers, rather than performers.

      The fact is anyone can be the performer, or as Tony Robbins himself labels it; the hero.


      Daniel
  • Profile picture of the author Joan Altz
    Leadership to me seems to be a matter of turning on light bulbs so people can see.
  • Profile picture of the author DWaters
    Tiffany - Thank you for your words of wisdom and your encouragement. I need the encouragement. I have been away from WF for some time and now on my first visit back I found something useful to me. Thank you
  • Profile picture of the author thedanbrown
    Agreed! Great post Tiffany. Doing without learning is a less common problem in IM but a problem nonetheless.
  • Profile picture of the author Lightlysalted
    It's always great to hear success stories of how warriors are finding new ways to generate revenue and boost business channels and profit, all the best with your new ventures!

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