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Whats a good rate for email subscribing?

by researchpro
16 replies
Hi, I was wondering what a good rate is for site visitors turning into email subscribers on the first visit? Like how many should be subscribing to my email offer if my page is good enough?
thanks
John
#email #good #rate #subscribing
  • Profile picture of the author proguy7
    Good question, I look forward to hearing some answers. From the more experienced among us!

    Wouldn't it depend on the product and where the traffic has come from, though?
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    • Profile picture of the author researchpro
      I wouldn't think so, I would think that certain thresholds would be recognized as stellar or poor or average. I have no idea what to expect, so I don't know if my site needs changes or not as far as the opt in rate goes.
      john
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by researchpro View Post

    how many should be subscribing to my email offer if my page is good enough?
    It depends on many things, but if it's a squeeze page, 40% is generally considered good.

    If it's an opt-in on a content-rich site, then 15% is quite good (and that list with only 15% opting in may well be a better and more profitable list, in the long run, than the much bigger list built from a squeeze page).

    http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author HelpingYouBeAnExpert
    it depends on the trafic, 15% can be good and 30% can be bad, depends on where you are getting it from.
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    • Profile picture of the author Mark Fallaize
      If for example your niche is IM and your traffic is targeted to this niche, 40% is good, but you can still be split testing to aim for 50%+

      Factors to consider:

      Quality of the traffic
      Demand for your product/service
      Value of your product/service e.g. a free offer will convert higher than a paid one.
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      • Profile picture of the author higherluv
        If it's a squeezepage, you should be targeting for at least 20%. A really good converting one in terms of opt-ins is 40% and upwards.

        If it's an opt-in form on a page with content already on it, 7% should be the minimum. In the double digits is awesome.

        Assuming that your squeezepage or optin form is optimized for conversion this will then of course depend on the type of traffic directed to your form.
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        • Profile picture of the author yesacpow
          It depends on where you are collecting leads. A simple squeeze page may have a higher conversion that a blog or a presell page but those leads will be less qualified.

          On a blog for example, your readers would probably have read your content and like your stuff before subscribing so they are more qualified than someone who just enters their name in a squeeze page and have no idea who you are or what you can deliver.

          So you may get a 10-20% optin rate from your blog and maybe a 30-40% from a squeeze page but the list from your blog may out perform the one from your squeeze page because your blog subscribers are more qualified!
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  • Profile picture of the author konakid
    These are all good answers, but I think the only thing you can really take away from this is that it completely depends on the situation of your traffic, page, and offer. The best thing you can (and should) do is to split test multiple setups, with different traffic, pages, and offers. Keep testing and pushing up your conversions.
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    • Profile picture of the author ShaneRQR
      There's no right answer to this. As you can see from the above replies, there are too many variables.

      Also, it doesn't matter.

      The only thing that matters is: what are you doing to ensure that you're getting more subscribers today than yesterday?
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      • Profile picture of the author jamescanz
        So many variables to determine an answer.

        2 big variables include the traffic, and where they are getting sent to.

        Squeeze page vs content page with optin is very different.

        What you can do is monitor what your rate is now, and constantly strive to improve it.
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  • Profile picture of the author AndrewStark
    The traffic quality and relevance really is key here.

    If I'm sending traffic from my list to a capture page for a product launch I would expect it to be > 1 in 3 requesting more information and taking action.

    On the other end when I'm using safelists I'm happy with sites that are giving me a 1% conversion as the quality is lower and is essentially cold traffic. The only reason I manage to get as high as 1% is that my offer relates to safelist training.

    Also you need to make sure that the traffic is interested in your offer. Buying a solo advert from an internet marketing forum and sending them to a page on gardening would also result in a failure.

    Lastly be sure to have personal branding and explain what the viewer gets in return for their email address. This may convert lower than a "blind offer" but long term relationships will make you far more money.
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  • Profile picture of the author joshcohen
    As a lot of people have said it is too hard to put a figure on it without knowing more information.

    As a general rule if your squeeze page headline is congruent with your ad copy (whether that's in a solo ad, facebook ad or anything) you will get a much higher opt in rate.
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  • Profile picture of the author petermeadit
    If you offer a reward for subscribers it can push up the rate. Like a download file. But then they can just unsubscribe once they get the ebook or whatever they downloaded.

    We had a deal where we offered free samples on the site, and got about 26,000 subscribers in 3 months when it went viral. But how to keep them all happy is the key I think.
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  • Profile picture of the author michaelcorvin
    I would look at 40% or higher on your first run. A lot of it will depend on what you are offering them. I have an opt-in page giving away a free report that does about 65%.

    A lot will depend on how targeted your traffic is and what you are offering.

    Michael Corvin
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    • Profile picture of the author Maecenas23
      As stated before it depends what you offer, the traffic sources, the profile of your visitors,etc.

      I am at almost 60% but the traffic is very targetted. I prefer shorter lists but more targetted than long lists with people who are not really interested in what I have to offer.
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  • Profile picture of the author drewfioravanti
    It really depends on the object of the page.

    If it is a pure squeeze, you should be getting at least 40%, if your traffic is targeted. My full screen squeeze pages get upwards of 60%.

    I have found that my full width header opt ins convert at a much higher rate than a sidebar opt in on a blog or website. This is because the call to action is obvious and can't be missed.

    But, as everyone said, it depends on how targeted your traffic is, what you say in your ads, and the goal of the landing page.

    But, beware...the biggest list is not always the most profitable list.
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