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Lucky 7?

by jmart57
3 replies
Hi guys,

What`s the deal with the number 7?

The price of everything sold online these days online ends in 7! $17, $47, $97, etc.

Here in the UK, shops, markets, classified ads, all advertise prices in the 99 vein - £1.99, £99.99, £999. Is this pure psycology? (£999 is so much less than £1000), or is it the shape of those 9`s that people fall in love with?

So, how did the 7 culture come about? was it developed with market research? Did someone just try it one day and it worked?

What do you have in US offline outlets? 7`s or 99`s?
#lucky
  • Profile picture of the author oldwarrioruser1
    Well the basically terminology for the .99 is because it, in fact, *looks* like a lower price.

    Granted if you were looking at two of the same car and one is priced at $14,999 and one is $15,000, you are going to buy the $14,999. Not because $1 is a huge deal but it catches your eye first.

    No idea about the $7 thing lol
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    • Profile picture of the author jmart57
      Originally Posted by korypearman View Post

      Well the basically terminology for the .99 is because it, in fact, *looks* like a lower price.

      Granted if you were looking at two of the same car and one is priced at $14,999 and one is $15,000, you are going to buy the $14,999. Not because $1 is a huge deal but it catches your eye first.

      No idea about the $7 thing lol
      So you still have the .99 thing offline in the states?
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      • Profile picture of the author oldwarrioruser1
        Originally Posted by jmart57 View Post

        So you still have the .99 thing offline in the states?
        Yeah pretty much.

        I've been seeing a lot of .95 lately as well.
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