9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Broadcast & follow-up open rates

by Moneyland
7 replies
I do understand the difference between sending a broadcast and a follow-up message.

However my open rates with the few broadcasts that I have sent have a higher open % rate. I don't know the reason for this if there is even one :confused:

Presumably the subscriber doesn't know any diffference. Just wondering if anyone else has noticed different open rates with either message :confused:
#broadcast #followup #open #rates
  • Profile picture of the author andyjbenson
    Originally Posted by Moneyland View Post

    I do understand the difference between sending a broadcast and a follow-up message.

    However my open rates with the few broadcasts that I have sent have a higher open % rate. I don't know the reason for this if there is even one :confused:

    Presumably the subscriber doesn't know any diffference. Just wondering if anyone else has noticed different open rates with either message :confused:
    Are your follow-up's pre written and loaded in or are they written by you?

    Sometimes it makes a difference if the actual email is penned by you personally. I know with my list although it is still small, I always try to write out my own emails to them, penned from me personally, rather than use swipe copy.

    Swipe copy is fine for a basis to work from, but in time your list will become used to YOUR writing style and will know if the email is generic, especially if they are getting the same swipe copy offer from other marketers who's lists they are also on!

    Don't know if that helps at all??

    Andy Benson
    Signature
    "Discover The Only 2 Things You Need To Create JAW DROPPING Income In 2017"
    {{ DiscussionBoard.errors[7849776].message }}
    • Profile picture of the author Moneyland
      Originally Posted by andyjbenson View Post

      Are your follow-up's pre written and loaded in or are they written by you?

      Sometimes it makes a difference if the actual email is penned by you personally. I know with my list although it is still small, I always try to write out my own emails to them, penned from me personally, rather than use swipe copy.

      Swipe copy is fine for a basis to work from, but in time your list will become used to YOUR writing style and will know if the email is generic, especially if they are getting the same swipe copy offer from other marketers who's lists they are also on!

      Don't know if that helps at all??

      Andy Benson
      I understand what you mean here. The subscriber would only know this though once they have opened already :confused: I was trying to figure what makes more of them click into my broadcasts in the first place before they have even read the content of it. I don't think the subject lines were more catchy than my typical follow up message!
      {{ DiscussionBoard.errors[7849818].message }}
  • Profile picture of the author khooster1
    I believe that you are giving a free report/goodies for your broadcast messages.
    This will definitely improve your open rate.
    And also, the broadcast swipe is provided by your adswap partners.
    They are probably more experienced than you.
    {{ DiscussionBoard.errors[7850151].message }}
    • Profile picture of the author Moneyland
      Originally Posted by khooster1 View Post

      I believe that you are giving a free report/goodies for your broadcast messages.
      This will definitely improve your open rate.
      And also, the broadcast swipe is provided by your adswap partners.
      They are probably more experienced than you.
      I was just sending normal info email messages in my broadcast and follow-ups - no goodies I haven't done any ad swaps yet
      {{ DiscussionBoard.errors[7850322].message }}
  • Profile picture of the author Joe Benjamin
    Originally Posted by Moneyland View Post

    I do understand the difference between sending a broadcast and a follow-up message.

    However my open rates with the few broadcasts that I have sent have a higher open % rate. I don't know the reason for this if there is even one :confused:

    Presumably the subscriber doesn't know any diffference. Just wondering if anyone else has noticed different open rates with either message :confused:
    *Timing*.

    The difference is that when you send a
    broadcast EVERYONE gets it at the same
    time as everyone else at once.

    Follow-ups, however, are scattered.

    If someone signs up at 3:30 P.M, they're
    going to get it roughly the same time for
    the life of the subscriber.

    Vice versa if they got it at 10A.M, 12 P.M,
    etc.

    A broadcast is a more accurate way to
    see how responsive your list is.

    You can create a similar effect *sort of*
    with follow-up emails in Aweber by
    scheduling ALL follow-ups to leave in 3
    hour chunks of time for everyone regardless
    when or what time of day they signed up.

    So there you go.

    Mystery solved.
    Signature
    **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
    {{ DiscussionBoard.errors[7850187].message }}
    • Profile picture of the author Moneyland
      Originally Posted by Joe Benjamin View Post

      *Timing*.

      The difference is that when you send a
      broadcast EVERYONE gets it at the same
      time as everyone else at once.

      Follow-ups, however, are scattered.

      If someone signs up at 3:30 P.M, they're
      going to get it roughly the same time for
      the life of the subscriber.

      Vice versa if they got it at 10A.M, 12 P.M,
      etc.

      A broadcast is a more accurate way to
      see how responsive your list is.

      You can create a similar effect *sort of*
      with follow-up emails in Aweber by
      scheduling ALL follow-ups to leave in 3
      hour chunks of time for everyone regardless
      when or what time of day they signed up.

      So there you go.

      Mystery solved.
      I understand that follow-ups are scattered but only for subscribers who had not meet the interval yet The majority of my list had done so already so the follow-up message I sent out for example the one yesterday would have been received in the same way as a broadcast, ie all at the same time.

      The open rate I was looking at was based on the people that had received already and not the ones that hadn't and that % rate was still lower than my broadcasts
      {{ DiscussionBoard.errors[7850319].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Joe Benjamin View Post

      A broadcast is a more accurate way to see how responsive your list is.
      I don't agree with this at all, as a generalization.

      Whether or not it's true, in any particular case, clearly depends on your subscribers' expectations and on your continuity-process.

      Personally, I use broadcasts as rarely as possible, for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post7301227
      {{ DiscussionBoard.errors[7850327].message }}

Trending Topics