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How to structure a newsletter

by Gwuido65
6 replies
When you send out a newsletter to your list how do you structure them and what are the type of things that you include in them?

Thanks
#newsletter #structure
  • Profile picture of the author monkfunk
    Banned
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    • Profile picture of the author Gwuido65
      Um I don't have any subscribers yet. I am just about to launch a website and am starting to plan my newsletters. Ultimatley I would like to keep people informed about my company and sell them more products!

      Thanks
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  • Profile picture of the author expertcapper
    I am no good at writing, have you tried to outsource the writing?
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    • Profile picture of the author Matt Barrington
      It sounds like you have some great ideas for your newsletter. Just make sure you're following the number one rule of newsletters. Be VALUABLE. Don't just say "I have a company, so you should buy from me". Tell people about the benefits of your products, your activity in the community and the world, and what have you.

      I structure my newsletters pretty basically, with just the first two or three paragraphs of the article, then a link that says something like "click here to finish reading the article". Add a good PS and you're on your way.
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      • Profile picture of the author James12C
        Originally Posted by Matt Barrington View Post

        Be VALUABLE. Don't just say "I have a company, so you should buy from me". Tell people about the benefits of your products, your activity in the community and the world, and what have you.
        Matt - I agree. If you can answer two or three basic questions i.e. "How can I get started with..?" or "What is..?" you're on your way.

        Somewhere I read that what counts is being simple, and being specific.....
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      • Profile picture of the author bigmoney4me
        Originally Posted by Matt Barrington View Post

        Tell people about the benefits...
        COMPLETELY AGREE! Everyone wants to know "What's in it for me?" Sell them on that and you'll build a loyal list.
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  • Profile picture of the author Andy LaPointe
    Direct response marketing teaches "The deal is everything". This means you must make your offer the most powerful you can and everything else should be built around it. Once you have decided what your offer is you can create credibility, create trust and close the sale. The best way to approach your writing to determine what your offer will be.
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