What Percentage of WSOs Succeed?

11 years ago

I wouldn't look at it like that.

It doesn't matter how many "succeed" and how many flop.

If it's a good product, it will succeed. The market is very large...there are literally thousands of buyers.

Does it really matter if 80% succeed? Or 40% succeed? No.

What matters is if YOURS succeeds.

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helpinghand182 11 years ago

Ya I agree. As a fellow student I for one would be interested in your WSO already! Whats up to you is to make sure its good enough and that the WSO can deliver what you claims. Naturally people will not want to miss out and you will have a successful product.
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Stuart Walker

11 years ago

Originally Posted by NatesMarketing

If it's a good product, it will succeed. The market is very large...there are literally thousands of buyers.

Well what you are saying isn't exactly true.

Plenty of really good WSO's don't succeed. The reason for that is that the majority of WSO sales are affiliate driven. Despite their being thousands of visitors in the WSO section at anyone time there's not much in the way of organic traffic...all people being sent to specific threads via the email lists they are on.

So he could have the best product the Warrior Forum has ever seen but if he's unable to recruit a ton of good affiliates with big lists to promote it then chances are he'll sell less than 10 copies.

I've just logged into Warrior Plus and on the front page there's only 23 out of 100 WSO's that have sold more than 100 copies. The majority have sold less than 10.

So don't assume because there's lots of traffic in there that you can make lots of sales just by having a good product, it takes much more than that.

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NatesMarketing

11 years ago

Originally Posted by RockingLastsForever

Well what you are saying isn't exactly true.

I agree with you. I just wanted to state that it doesn't matter how many fail and how many succeed. It's completely depends on the individual + 31 other variables. It's not a "guarantee".

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Tina Golden

11 years ago

Stop trying to make money with a WSO.

You make money with a PRODUCT. The WSO is simply an advertisement posted in a certain venue. That's it - it's not a product.

You still need all the other parts of the sales process in place to see that the product is successful. That should never, ever depend on the results of a WSO since this is just one way you should be promoting your product.

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Tina Golden

11 years ago

Originally Posted by RockingLastsForever

I've just logged into Warrior Plus and on the front page there's only 23 out of 100 WSO's that have sold more than 100 copies. The majority have sold less than 10.

You can only see the number of copies sold through that system, so keep that in mind before using those figures to determine any meaningful statistics. Many WSO products also sell on other networks, as well as on the creator's own site.

If you know for a fact a product is ONLY being sold through that WSO and through W+, then you can make a judgment based on the numbers. Otherwise, those numbers are meaningless.

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J Bold

11 years ago

Originally Posted by NatesMarketing

I wouldn't look at it like that.

If it's a good product, it will succeed. The market is very large...there are literally thousands of buyers.

What matters is if YOURS succeeds.

You're wrong on one point. If it's a good product, that doesn't mean it will succeed. If it's a good product and it's marketed well, then it will succeed.

It's true it doesn't matter what's happening with others but it's a small detail that we should pay attention to when launching products.

If you know it can be done and imitate exactly how it was done, that's all that matters.

And, to the OP, less than 10% or even less than 1%-5% of WSO's "succeed" based on your criteria, I'd say. I bet less than 10% for sure, even pull off a $500 profit at least on initial sales and even plus the upsell. For the rest of the funnel, which I doubt many are doing properly, a few more beyond that may be able to get $500 profit by marketing to their customers of that WSO.

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WillR

11 years ago

Originally Posted by marketingva

Hi,

I was shocked when I went to the tracker function in Warrior Plus and saw how many WSO owners didn't even make back the money they paid to post the offer. It looks to me like very few people make money with a WSO.

Bonnie

This. The overwhelming majority of WSO's would only make a few sales. It's definitely the minority that sell hundreds or thousands of copies. The problem is that it's those same popular offers that can afford to keep bumping their offers and so the first few pages are full of those popular offers that are selling well and so people quickly assume that's just the norm. But in reality it is not. There are pages and pages of offers that launch and then just disappear because they make very few sales and can't afford to bump the offer.

Does this mean you can't have a successful WSO? No. But I just want to set realistic expectations for you. If you go through Warrior Plus and look at the stats you will see a very similar story.

Originally Posted by Tina Golden

You can only see the number of copies sold through that system, so keep that in mind before using those figures to determine any meaningful statistics. Many WSO products also sell on other networks, as well as on the creator's own site.

If you know for a fact a product is ONLY being sold through that WSO and through W+, then you can make a judgment based on the numbers. Otherwise, those numbers are meaningless.

Tina,

I understand what you are saying but you know what, I really don't think it's the norm around here for people to sell their product elsewhere as well. I know that's how things used to work but I would bet that the overwhelming majority of WSO's are products sold inside this forum only. So those stats are pretty accurate I think. It's definitely the rule not the exception.

Even if a product is sold outside this forum, the stats in Warrior Plus are still showing you how well it sold as a WSO and that is what the OP is talking about here. How successful their WSO can be.

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mekdroid 11 years ago

Hi Will,

Sorry to sound stupid, but what is Warrior Plus?
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- WillR 11 years ago
  
  Originally Posted by mekdroid
  
  Hi Will,
  
  Sorry to sound stupid, but what is Warrior Plus?
  
  It is the first affiliate program that was created for WSO offers. It allowed people selling WSO's to have affiliates promote those products for them. It's probably one of the biggest reasons why the WSO forum is as popular as it is today. There are now other services that have come along to offer the same sort of solution: JVZoo and Product Pay to name a few.
  
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Woodward82

11 years ago

I believe he was looking to release his own WSO, not looking to buying into any.

I have never done an WSO myself, but from what I do know is that most successful warriors make the majority of their profit from the sales funnel and back end offers rather than the actual product. Although that doesnt mean that you cant sell it for $27 and have 100 people buy it.

Just look more into everything that it can offer. Opt ins, OTO, back end deals.

Maybe make an report for $7 then offer a OTO for $27 that is all in video format, on the backend offer to help them personally , set everything up for them with x amount of emails or x amount of minutes on skype for $97.

Just some thoughts and suggestions.

Hope this helps

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jchengery

11 years ago

Hello Alex,

I agree with NatesMarketing - just because others succeed or fail doesn't mean YOU will succeed or fail. It really does depend on what you are offering, including the quality of the product you are offering and how well it addresses the needs and wants of your target market.

Can analyzing your "competition" help you assess a niche and what your target market wants? Yes. But, whether others succeed with their offerings or not really doesn't impact your product. Virtually no product will satisfy every need of a target market - there is almost ALWAYS room for improvement, especially as time, technology, and needs change.

Therefore, just because there have been many successful products in a market or not doesn't really affect whether yours will be or not. It really depends on if you've done your research properly into your target market, including knowing what they want and whether your product provides that to them. If you have, and you properly advertise to that specific target market, chances are that you'll do well no matter if other WSOs succeed or fail, whether those WSOs address your target market or not.

Also keep in mind that with as many WSOs as there are, there are tons of target markets they are targeting:

Internet Marketing
Social Media Marketing
Offline Marketing
Copywriting
Product Creation
Content Creation
Mobile Marketing

Don't forget about Niche Marketing:

Cats
Dogs
Health
Self-Improvement
Finance
Weight Loss
Muscle Building

That is all the more reason why you can't just look at the success rate of WSOs and determine whether yours will succeed or not - too many target markets, likely those that your product is not directly targeted at, so much of the success rate of WSOs wouldn't even apply to your target market anyway.

Therefore, if you've properly assessed your target market and are meeting their needs in your WSO, chances are that it will do well. Of course, there's only one way to know for sure. :-)

Hope this helps - good luck!

Take care,

Joe Chengery

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marketingva

11 years ago

Hi,

I was shocked when I went to the tracker function in Warrior Plus and saw how many WSO owners didn't even make back the money they paid to post the offer. It looks to me like very few people make money with a WSO.

Bonnie

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mekdroid 11 years ago

Sorry to sound stupid, but what is Warrior Plus?
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- angela99 11 years ago
  
  Hi jungl.
  
  As with everything else, WHY you want to do something is all that counts. WHY do you want to release a WSO?
  
  If a WSO doesn't fit into your current business model, you shouldn't consider it.
  
  You say: "I am looking to package this method and turn it into a WSO, but first I was wondering what percentage of WSOs succeed? By success, I don't mean just break even (although that would be another interesting statistic) but perhaps make at least $500."
  
  You're defining "success" as "make money from."
  
  That's narrow.
  
  Successful WSOs may make NO money at all, and yet still achieve the goals their creators have set.
  
  These kinds of goals could include (but aren't limited to):
  
  * Market research -- testing the market for an idea;
  
  * Getting subscribers onto a list;
  
  * Gaining credibility for something or other;
  
  * Getting eyeballs on something or other;
  
  * Inexpensive advertising for something or other. The WSO forum gets lots of attention. I've just checked. It's still Sunday in many parts of the world, and the WSO forum has "6635 Viewing".
  
  Direct income from a WSO is not the only measurement of success. If it were, I'm sure that the screams of dismay and outrage would populate the other forums here. :-)
  
  I've been visiting and enjoying Warriors for quite a while, and to be honest, I was a little shocked that anyone would think that direct income was the sole measurement anyone would use for the success or failure of a WSO.
  
  I'm sure that WSO experts could tell you about successes they've had which haven't produced a direct income, but which nevertheless DO contribute to their overall online income...
  
  As others have pointed out, when you said that "I am currently a student and have a website that is doing quite well (and it's completely outsourced) and I also have a great CPA method (using offline marketing) that has been extremely profitable for me" they'd be interest in your WSO, I would too.
  
  You're doing brilliantly, and you're only a student. Kudos to you; that's wonderful. You're an inspiration.:-)
  
  Cheers
  
  Angela
  
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travlinguy

11 years ago

There are too many variables to guess at averages.
If you write it up for the WF audience you've got a good chance. The WSO-buying market here is:

Primarily male 18-35
They like videos and don't like to read much
They want things fast, easy and "done for you"
Pictures with short captions and buzz phrases work well
Autopilot is nice too
Dirty Nija Secrets (and other typical MMO phrases) is another little bit of hype that goes a long way
If it's priced under $10 it's got a better chance of success but there are exceptions to that
Massive affiliate support is almost a necessity
Last, and sadly so, it should be a good product

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mialove

11 years ago

As i see it (and i may be wrong), many WSOs are just the same methods over and over again, some even without any personal twist. I see no point to buy those, and i can easy understand why they don't sell many copies.
Those who sell, have a "name"(reputation) or a lot of affiliates.

But, if your product is unique and interesting - i believe it will be successful, even if you are new.
I can say about my self, that i buy everything that related to outsourcing

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dvduval

11 years ago

If you already have a good thing going, keep doing that! Some people spent months or years developing their WSOs and you might want to almost consider it to be a separate business beyond what you are doing now that may involve quite a bit of preparation and work.

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What Percentage of WSOs Succeed?

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