Can I Create An HTML Web Page Template And Alter It In Wordpress 'Easily'?

Hi Folks,

I wrote something somewhat similar the other day but have since gotten some decent feedback from the great members here... but I still haven't found the perfect solution. Other the themes are too techie for teaching a newbie or too limited in terms of design options.

Anyways, here's my struggle... :confused:

I hope that this doesn't sounds horribly newcomerish... but here goes... :rolleyes:

I'd like to create a product where I want to show someone how to create their own - sales pages, thank you pages, download pages, OTO pages, etc - all the typical pages that Internet marketers use.

I'd like to do a simple set of Camtasia / PowerPoint videos showing the process.

Here's the tough issue:

I want to teach others how to create these pages using Wordpress... but without requiring them to buy expensive software such as Optimize Press and the like.

Now, I've tried:

1) Instabuilder (WP plugin) - decent enough, but a little too limited on design options for making the pages look really snappy (like Optimize Presses pages are)
2) Product Launch Wordpress Theme (too techie and too much HTML code pasting)
3) Headway WP theme (found it too techie and not at all something that a newbie could easily grasp)

Here's my question and I ask this because I'm new to Wordpress and am just at the beginning stages of learning it...

Could I get someone to design some nice templates (the snazzy-looking ones I have in mind)... and then somehow (?) be able to have my customers be able to download the templates from me + put them somehow into Wordpress + then be able to add their own text, fonts, etc. using the design options already available in the WP editor??

Is this possible... or can one really only load, work on and alter 'templates' that are already pre-programmed to work with WP - such as Optimize Press's templates.

Simply put, with an HTML editor, you can open a HTML template and change the text, fonts, etc, save it and you're done. I basically want to do the exact same thing only this time using Wordpress -vs - an HTML editor.

Possible? Or do I need some kind of theme or plugin that allows me to create sales pages, thank you pages, etc. and alter those templates depending on the design options that theme or plugin allows.

I love something like Optimize Press and their designs, but trying to teach someone to create these nice web page templates without them first needing to buy a $97 theme seems to be a problem.

Or is there 'another' web page template creator out that that has nice templates and design options but is not too expensive.

I already own Optimize Press and love it... but teaching others would require them to also own it and then $$ becomes an issue for them.

Any ideas?? Or would my getting someone to create templates and somehow being able to alter them in WP possible?

Thanks folks!