would you consider IM being 1 or both of the following
Would reffering IM to
- project managment
- Marketing
be to technical
For those who don't know
marketing is not advertising. The application of marketing is really different from IM. I have yet to find an IM book that looks at the subject like a book about marketing and project management. Read the books
- Marketing Research - An Applied Approach
- Philip_Kotler - Principles Of Marketing
- Kotler On Marketing: How To Create, Win, and Dominate Markets
- Marketing Strategy from the Masters
- Execution - The discipline of getting things done
- Project Management: A Systems Approach to Planning, Scheduling, and Controlling
- Fundamentals of Project Management for Development Organizations
- The Art of Project Management (Theory in Practice)
- Fundamentals of Project Management
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mstrmindmktg -
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Plugin Profits -
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