have a decent B2B/ business development product... now I need a good strategy to sell it!
Hi everyone,
I'm looking to run a campaign, or series of campaigns as I have this product which is a Premium business development system for small businesses. It is in a nutshell, the full business coaching development toolkit of a couple of experienced business coaches, which can help small businesses, in numerous industries as diverse as Yoga schools, auto mechanics, florists, cafes which can be used both as downsell towards offline clients as well as sold as an actual toolkit for business consultants or those wanting to become business consultants it's also had the input of people like Armand Morin and Jay Abraham so big marketers. The product is very very good, and has actually been endorsed by formal business organisations such as the chambers of commerce in Scotland, the UK.
I'm looking for the most effective way to market this- there's a lot of IM stuff I've read, but given the overwhelm so far I'm not sure what the best social media strategy is whether through Youtube, Twitter, etc. I'm not sure if the keywords attacked to it are searched often enough for any kind of PPC campaign (and in any way I don't know enough about PPC or have a budget to give it enough time to test/split test)
I've figured out that getting good joint ventures and finding affiliates should be a top priority in getting sales.so I'm drawing up ads and will probably post in multiple sections of Warrior Forum. So doing a load of ads here is a start. Where else should I place ads? Also which affiliate directories are worth putting a product in- does anyone have any experience of that?
I've also figured out Linked In, if used properly can be good for B2B, so I've done a bit of work on my profile. I still need to do more though and add connections and join "local" groups with "local business owners", as someone else who is selling this product has had people join simply by looking at his profile.
Is anyone aware of any good online places (apart from WF) to connect with B2B consultants or wannabe B2B consultants?
I'm potentially looking at outsourcing too- if I don't get enough quality affiliates- where I'll pay a small hourly rate plus 50% commission.
Any additional advice/ideas would be great! Even if you want to see what it is feel free to IM me...
I'm looking to run a campaign, or series of campaigns as I have this product which is a Premium business development system for small businesses. It is in a nutshell, the full business coaching development toolkit of a couple of experienced business coaches, which can help small businesses, in numerous industries as diverse as Yoga schools, auto mechanics, florists, cafes which can be used both as downsell towards offline clients as well as sold as an actual toolkit for business consultants or those wanting to become business consultants it's also had the input of people like Armand Morin and Jay Abraham so big marketers. The product is very very good, and has actually been endorsed by formal business organisations such as the chambers of commerce in Scotland, the UK.
I'm looking for the most effective way to market this- there's a lot of IM stuff I've read, but given the overwhelm so far I'm not sure what the best social media strategy is whether through Youtube, Twitter, etc. I'm not sure if the keywords attacked to it are searched often enough for any kind of PPC campaign (and in any way I don't know enough about PPC or have a budget to give it enough time to test/split test)
I've figured out that getting good joint ventures and finding affiliates should be a top priority in getting sales.so I'm drawing up ads and will probably post in multiple sections of Warrior Forum. So doing a load of ads here is a start. Where else should I place ads? Also which affiliate directories are worth putting a product in- does anyone have any experience of that?
I've also figured out Linked In, if used properly can be good for B2B, so I've done a bit of work on my profile. I still need to do more though and add connections and join "local" groups with "local business owners", as someone else who is selling this product has had people join simply by looking at his profile.
Is anyone aware of any good online places (apart from WF) to connect with B2B consultants or wannabe B2B consultants?
I'm potentially looking at outsourcing too- if I don't get enough quality affiliates- where I'll pay a small hourly rate plus 50% commission.
Any additional advice/ideas would be great! Even if you want to see what it is feel free to IM me...