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Use those "Magic Words" - And sell more..

by GeorgR.
18 replies
If you are selling clickbank products, you'll notice that each and any Clickbank product has a 60 days return policy.

You can use this to your advantage.

What i do: I often design banners for a specific clickbank product because 99% of the EXISTING promo material from vendors is *usually* very bad.

In your banners (or sales copy/site) you can use phrases like

EXAMPLE:

"Cure your XYZ or your Money Back, Guaranteed:
Try my Proven and all Natural XYZ solution, 100% Risk free!"

Notice how i use "power words" like "Guaranteed" and "TRY" and, very important, "100% Risk Free". This is very powerful stuff since we can *indeed* offer such a guarantee with the 60 days "no question asked money back guarantee"..and this applies for any clickbank product.

Emphasize this and convince the purchaser there is no risk in buying, make it sound like he can indeed try product X without any risk.

Add: And since you're already at it (making banners or writing copy) also don't forget the "Click here!" part
#magic words #sell
  • Profile picture of the author Ron Killian
    Great Idea George. I see so many crappy banners/ads, seems like few people put much thought into them, almost like it's something they "have" to do. Few have much call to action if any.
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  • Profile picture of the author hugofortin
    Here, others powerful words that you can use in your banners (or sales copy/site): New, Save, Results, Health, Easy, Safety, Love, Proven, Guarantee, Discovery.

    bye

    Hugo
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  • Profile picture of the author Mgwolf
    You can make them yourself in photoshop or a similar program, the sizes (pixel width and height) are fairly universal. I've read that alot of internet users dont like the rapidly animated one...at least those flashing epileptic seizure inducing ones.
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  • Profile picture of the author GeorgR.
    i actually use a program called "the logo creator"..and PaintShop (PhotoShop).

    A typical example

    #

    However, the method applies to ANY clickbank product - not only banner wording, but copy in general. Yes, "Guarantee" is an extremely powerful word.
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  • Profile picture of the author colmodwyer
    The Guarantee is one of the most important elements of a sales letter - along with everything else right enough - but you should definitely try and go all out guarantee and spend plenty of time on it.

    Your Guarantee also gives you the opportunity to set yourself apart from the competition ("...I'll give you DOUBLE your money back... I'll eat my own hat... etc). Get creative and see how you can stand out.

    Example: Everyone knows Dominoes guarantee, right? (The one they used before their delivery drivers started killing people)

    Colm
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  • Profile picture of the author innocent07
    Banned
    Originally Posted by GeorgR. View Post

    If you are selling clickbank products, you'll notice that each and any Clickbank product has a 60 days return policy.

    You can use this to your advantage.

    What i do: I often design banners for a specific clickbank product because 99% of the EXISTING promo material from vendors is *usually* very bad.

    In your banners (or sales copy/site) you can use phrases like

    EXAMPLE:

    "Cure your XYZ or your Money Back, Guaranteed:
    Try my Proven and all Natural XYZ solution, 100% Risk free!"

    Notice how i use "power words" like "Guaranteed" and "TRY" and, very important, "100% Risk Free". This is very powerful stuff since we can *indeed* offer such a guarantee with the 60 days "no question asked money back guarantee"..and this applies for any clickbank product.

    Emphasize this and convince the purchaser there is no risk in buying, make it sound like he can indeed try product X without any risk.

    Add: And since you're already at it (making banners or writing copy) also don't forget the "Click here!" part
    Any risk of 100 people purchasing your product, and 90 of them Not curing XYZ, so you will get 90 refunds?

    ie, your generous offer hurting your sales, as people get refunds if it didnt work, or other sneaky people getting refunds- just to keep the product for free....?
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  • Profile picture of the author artwebster
    It seems that far too much emphasis is being placed on 'Harry Potter words' and not enough on the product itself.
    I don't know what it is like in the rest of the world but here, in Spain, consumers know that there is a statutory two years guarantee on all non consumable goods - 730 days NOT 60!
    Since the IVA, VAT, MVS and other sales taxes are now accepted as a standard part of online sales into Europe, look for this guarantee to be imposed.
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    • Profile picture of the author Thomas
      Originally Posted by artwebster View Post

      It seems that far too much emphasis is being placed on 'Harry Potter words' and not enough on the product itself.
      I don't know what it is like in the rest of the world but here, in Spain, consumers know that there is a statutory two years guarantee on all non consumable goods - 730 days NOT 60!
      Since the IVA, VAT, MVS and other sales taxes are now accepted as a standard part of online sales into Europe, look for this guarantee to be imposed.
      True, Art, but, strictly speaking, if you use Clickbank, you're selling to them, and THEY sell the product to "your" customer.

      And, when you sign up with Clickbank, you agree to be bound by their return policy and are specifically prohibited from making any kind of guarantee that conflicts with that.

      For both of those reasons, I guarantee () that an attempt to impose any other policy, even if done through the legal system (of any country), would fail.

      Tommy.
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  • Profile picture of the author kess
    I have the same question. What are the chances of people reading the material and asking for a refund..? Does this open the flood gates to refunds?
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    • Profile picture of the author mr2monster
      Originally Posted by kess View Post

      I have the same question. What are the chances of people reading the material and asking for a refund..? Does this open the flood gates to refunds?
      my experience has been hit or miss... I've had 3 total refunds on my new product so far.

      1 of them took almost 2 days to ask for it (probably legitimately unsatisfied)
      1 took a whopping 2 minutes to request a refund (obviously just wanted the product for free)
      1 asked for it just after my 30 day refund period ended but I gave it to them anyway because I'm a softy.
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  • Profile picture of the author colmodwyer
    I have the same question. What are the chances of people reading the material and asking for a refund..? Does this open the flood gates to refunds?
    Not if your product is good.

    There are always people who will want a refund regardless. The world isn't full of perfect people unfortunately. But it's been proven many a time your net profit will rise significantly using a guarantee.

    Colm
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  • Profile picture of the author 1 Marketing
    Yeah, I have seen this case many times. You will find people all over who get the results or the product or service but still will ask for the refund. I guess you would have strong stretegey for them too.
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  • Profile picture of the author Igor Kheifets
    How can you make a guarantee on
    a product which is not yours.
    Is this even legal?

    Igor
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    • Profile picture of the author melanied
      Originally Posted by igorhelpsyousucceed View Post

      How can you make a guarantee on
      a product which is not yours.
      Is this even legal?

      Igor
      You're not actually offering anything - you're merely making a banner ad that emphasizes the guarantee already offered by Clickbank - much as you would emphasize any other selling point of the product.
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      *melanie

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  • Profile picture of the author magic456
    Liked the "Magic Words". Thanks!
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  • Profile picture of the author artwebster
    For both of those reasons, I guarantee () that an attempt to impose any other policy, even if done through the legal system (of any country), would fail.

    You are absolutely right Thomas - but weren't they damned quick to start imposing VAT, IVA, MVS and so on? I wonder who audits their books and how they managed to become a tax collector in a country in which they have no representation.
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    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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  • Profile picture of the author kess
    mr2monster

    3 refunds from how many sales? you dont have to give sales figures i guess you can indicate whether the level of refunds is low or high %ge...thx

    Great banner headlines by the way George
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