Do I need to create a business to be an affiliate marketer?
I've been working on the agency/network side of affiliate marketing for about three years now, but am making my first dive into being a publisher/affiliate. That being said I know tons and yet I know nothing at the same time...
Anyway before I get started I was wondering if I need to create an LLC, or register as a sole proprieter, create a DBA etc. What do most people end up doing? I dont plan on this being anything more than a side project, and the only emplyees would be me and my brother.
At the same time I'd rather not give out my social security number every time I sign up with a new network. Nor do I want to be liable if I get sued by Geico if I accidently broadmatch them when bidding on keywords.
Appreciate any advice guys, and I'd be happy to share my experience on what networks and advertisers are looking for when working with pubs.
Best,
Badturkeys
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