Remember our discussion about offering a BUNCH of bonuses to your clients?
I can't find the thread now. Tried using the "advanced search" feature and didn't see it, so I don't have a link to reference.
We talked about whether it's a good thing to throw a bunch of bonuses in, or if it can be a distraction.
This morning I found an offer from someone whose list I've been on for a while. Now, this isn't one of the shady, fly-by-night types of marketers. This is someone who has built a successful offline business, an author, and now she is taking her marketing efforts online.
The offer was to let me know about a colleague of hers and this colleague's new book. Here's the link (not an affiliate link) to the sales page: CREATE CHANGE NOW
I read through the sales page and there are 78 bonuses.
78 bonuses!
Now, I've heard of several of the people who are offering bonuses. In fact, a few of them have studied under one of the IM authorities that has been my main mentor for several years. (No, not a WF member.) I'm on several of their lists. I've bought several of their products, listened to their teleseminars and webinars, and I've seen them participating in events held by others (such as my main mentor person I was talking about).
Personally, the book sounds interesting and many of the bonuses sound great.
Most of the bonuses align well with the original offer. Similar topics, similar trains of thought, etc.
While 78 bonuses is a bit much, at least these are related to the original offer.
I've seen bonuses that had absolutely nothing to do with the original offer. It's almost like the author of the original book or ebook emails everyone they've ever traded business cards with at events and asks them for something -- anything -- to offer as a bonus, rather than making sure the items offered while enhance their work.
Just wanted to share.
Again, 78 bonuses seems over the top. Truly, it does. I'm sure I'll never listen to or read some of these bonuses. But there are several that will definitely go on my "To Do" list.
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