9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

lead vs. subscriber

by chrislewis217
8 replies
Is there a difference between a lead and a subscriber or are they one in the same? The way I see it, a subscriber is someone that subscribes to your blog, youtube channel etc. A lead is someone who has qualified themselves as a possible buyer. Your thoughts?
#lead #subscriber
  • Profile picture of the author awledd
    You may differentiate them that way but as long as you can send promotions to them, they are leads in my opinion. If you noticed when you signup to promote some product, the next page URL usually have something like lead...

    And the guys that asked you to promote their product WILL send you promotions eventhough you signed up just to promote the product.
    Signature
    http://dess.me
    {{ DiscussionBoard.errors[9113587].message }}
  • Profile picture of the author LarryHaywood
    Originally Posted by chrislewis217 View Post

    Is there a difference between a lead and a subscriber or are they one in the same? The way I see it, a subscriber is someone that subscribes to your blog, youtube channel etc. A lead is someone who has qualified themselves as a possible buyer. Your thoughts?
    I personally would call a subscriber a buyer and a lead a potential buyer.
    Signature

    Doing what everyone else is doing? You'll get the same results... 97% fail. Are you a sheep or a wolf? My team and I are changing the game. It's not as hard to make it online as you might think. Let's connect and see if we can help you.

    {{ DiscussionBoard.errors[9113747].message }}
  • Profile picture of the author LarryHaywood
    I personally would call a subscriber a buyer and a lead a potential buyer. If they subscribe to a service/product, they may have bought. A lead has not bought yet.
    Signature

    Doing what everyone else is doing? You'll get the same results... 97% fail. Are you a sheep or a wolf? My team and I are changing the game. It's not as hard to make it online as you might think. Let's connect and see if we can help you.

    {{ DiscussionBoard.errors[9113754].message }}
  • Profile picture of the author Max Anderson
    A subscriber is a person that opted in to your newsletter.

    A lead on the other hand can be anything, for example a phone number or a physical adress.
    Signature

    {{ DiscussionBoard.errors[9114002].message }}
  • Profile picture of the author rakhwas
    I would call a subscriber a follower / higher chance of ongoing puchases.

    And a Lead for potential buyer, but chances to ignore.
    {{ DiscussionBoard.errors[9114186].message }}
  • Profile picture of the author AmericanMuscleTA
    I'll take subscribers over leads all day long.

    Leads are just that... Potential clients that showed some interest in what you're offering. Maybe they'll buy and maybe they won't.

    A subscriber already opted-in to what you're offering. They have serious interest and they took down their "I don't wanna be sold" barrier.
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

    {{ DiscussionBoard.errors[9114201].message }}
  • Profile picture of the author onSubie
    A lead is a potential buyer. Someone who may be interested in what you want but has not purchased anything.

    Once a lead actually buys something, they become a buyer or customer, not a lead.

    If the subscriber bought something to become a subscriber then they are a buyer.

    If the subscriber did not buy something to become a subscriber then they are still just a lead.
    {{ DiscussionBoard.errors[9114625].message }}
  • Profile picture of the author talfighel
    Originally Posted by chrislewis217 View Post

    Is there a difference between a lead and a subscriber or are they one in the same? The way I see it, a subscriber is someone that subscribes to your blog, youtube channel etc. A lead is someone who has qualified themselves as a possible buyer. Your thoughts?
    They are both the same for me.

    As soon as they join your list, they become a subscriber/lead.
    Signature

    ---> [URGENT] Here's How To Build Wealth With Gold And
    Silver And Earn Up To $7,000 Per Week!

    {{ DiscussionBoard.errors[9114975].message }}

Trending Topics