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Article Marketing Wiz
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Okay, I have just insulted every affiliate marketer on the planet, for which I
am humbly sorry. Well, one person said, do something about it. Train them. Well, I can't do it individually, but maybe this post will help affiliates who can't seem to understand why they can't sell their way out of a paper bag. This is going to be a long post, so I suggest you save it in PDF format. Let's begin. Product Selection This is where so many affiliates make their first mistake, especially if they are just starting out and don't have the skills to promote the really competitive products. They'll either wait for the next big product launch, such as PLF 2 or TS 2 or whatever it was and jump all over it. Now think about this logically. You have no list. You have no credibility. You're a virtual unknown and you're trying to go up against guys like Mike Filsaime, Willie Crawford and heaven knows who else and actually make some sales? You need to get real here. Same thing with the top products at the Clickbank marketplace. Take a look at some of the gravities. They're up in the clouds. But here is what those gravities DON'T tell you. A gravity of 300 could mean 299 affiliates selling just 1 copy each and maybe 1 affiliate selling 100 copies. It doesn't tell you how many of those affiliates are actually having any REAL success. You're better off picking products with gravities of 30 to 50. Forget mine. They're not even on the charts. But gravities of 30 to 50 show that the product sells BUT the competition isn't as fierce. These are your best products to sell...hands down. Promotional Strategy Look, you've got to go against the grain if you're going to stand out in this business. That means you have to stay away from the following: Canned Ads - Yeah, I know, all you affiliates want these. That's why merchants create them. So you have ready made ads to plaster all over the Internet. Well, here's the problem. If every affiliate is using these same canned ads, how does ANYBODY stand out from the crowd? They can't and they don't. Making a sale is a crap shoot. Bogus Review Sites - You know the ones I'm talking about. Where every product on it is the greatest thing since sliced bread. There are even templates being sold for these sites. Don't use them. They have no credibility. Okay, that's what you don't do. So what DO you do? Step 1 - Get the damn product. If you can't afford it, write to the merchant and ask him for a copy. Write him a really convincing email as to how serious you are in promoting it. I've done this many times and more times than not, you'll get a review copy. Step 2 - Go through the product and review it. Write up a comprehensive review on the product. Go over the good AND the bad. You want the review to be as honest as possible. If the product really sucks, don't promote it and ask for a refund. Step 3 - Post the review up on a blog. Even a Blogger blog will do fine. Trust me, you don't need anything fancy. At the end of the review put your affiliate link. Make sure it's cloaked. I use a PHP script that I wrote myself. Step 4 - Write just one article daily on the subject related to the product itself. Make sure you choose the relevant keywords to that subject and product. Step 5 - Submit the article to Ezine Articles late in the day so that it ends up getting approved late in the day, assuming a 24 to 48 hour turnaround. You can submit elsewhere if you like, but I find EZA is hands down the best directory out there. Step 6 - Make sure in the resource box of your article is a strong call to action to your blog. Tell them that it is a review of the product. If they're interested in getting the product, they'll read your review. Step 7 - Okay, this is where things get good. Create a video. If you can't afford Camtasia, download Camstudio. It's free. The video you're going to create is going to be a review of the product. But, you're going to do one additional thing. You're going to tell people that if they get the product from you, they'll receive a bonus in addition to the product. Tell them what the bonus is. Make it a damned good one. I offer personal mentoring for a week for any IM related product I sell. When the video is done, upload it to YouTube at least. You can send it elsewhere too, but YouTube will be your best bet. Step 8 - Create a free report related to the product. Embed your affiliate link in the report, cloaked of course. Submit the report to as many free download sites as you can. Step 9 - Create an AR series and squeeze page to collect opt ins. Place the link to the squeeze page on your blog, on your site, anywhere you can that is related to the niche. Make sure the AR series contains at least 7 followups and of those 7, at least 3 of them contain a sales pitch for the product at the end. Step 10 - Sit back, relax, and let this all work for you. I've been doing this for so long, in spite of the fact that I create my own products that I am now starting to sell more affiliate products than I do of my own products. And the beauty of this is, there are so many products out there to choose from, this method IS NOT IN ANY WAY AFFECTED BY COMPETITION. I am selling products that you'd think would never sell based on their gravities. Yeah, I know, i said stick to 30 to 50 gravity. That's just to make it easier for you. But truth is, this system will work for any freaking product. Is it a little bit of work? Um, yeah. That's why most affiliates don't do squat. If you think I'm feeding you a load of bull, go ask Travis Sago how I'm cranking out his stuff. Okay, my apologies for lumping all affiliates into one messy pot, but it was 5 years of frustration coming out. I'm sorry. Anyway, now you have no excuses not to clean up with affiliate marketing. |
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#2 |
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Angela from Aberdeen
Join Date: Apr 2007
Location: Aberdeen, WA USA.
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This is a good thread, Steven. I'm glad it's been reconstructed and is available again.
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#3 |
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NicheChick.com
Join Date: May 2007
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There are a lot of people selling ebooks that don't contain as much actionable information as this post.
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#4 |
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HyperActive Warrior
Join Date: Jun 2007
Location: Sydney, Australia.
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Genius, Steven, especially "Get the damn product".
You need to know what you're promoting. If you know the product, and you love it, you'll make money promoting it, because you're writing totally original material with enthusiasm. As the saying goes, you can't fake sincerity. :-) |
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#5 |
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Senior Warrior Member
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Great thread Steven. I'm assuming this was a response to someone else's thread that got deleted.
#1 was really #1. Product knowledge leads to easy sales. Most people can see through BS... so if you don't have that product knowledge... visitors will see a review exactly for what it is... a sales pitch... and then click away. |
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#6 |
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★ Super Tiger! ★
Join Date: Jun 2008
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All hail king Google! Yep google.
If it wasn't for their cache, this Amazing post would have vanished forever.
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#7 |
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Warrior Member
Join Date: Jul 2006
Location: California
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This is great- it makes me a lot less afraid to "plunge in". I especially like the part about buying the product. It reaffirms my conscience.
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#8 | |
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Squidoodler
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Quote:
Kevin | |
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#9 |
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HyperActive Warrior
Join Date: Sep 2008
Location: southwestern Ohio
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Awesome info! My question is the same as Kevin's. You mentioned "download sites." Can you give us an idea of a few? And maybe where/how to look for others. Thanks.
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Brand-New, Quality PLR and MRR Content! Need articles written? PM for rates and samples.
Last edited by BrianTubbs; 09-08-2008 at 09:25 PM. Reason: saw that Kevin had asked similar question |
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#10 |
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Active Warrior
Join Date: Sep 2008
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This forum is absolute excellent. Thanks for another excellent guide.
Carol |
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#11 |
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HyperActive Warrior
Join Date: Jun 2008
Location: Melbourne, Australia.
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Great information Steven - very succinct and to the point.
You make it sound all too easy!! Im going to go try right now. Nathan |
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#12 |
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Senior Warrior Member
Join Date: Apr 2006
Location: Sydney, Australia.
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Steven this is a highly misleading post.
You said this re big product launches: "Now think about this logically. You have no list. You have no credibility. You're a virtual unknown and you're trying to go up against guys like Mike Filsaime, Willie Crawford and heaven knows who else and actually make some sales? You need to get real here." ** Have you ever heard of David v Goliath? ** You can promote big product launches against the big boys and have big paydays. They have a big list and rely on it so they are not doing the other steps on your list. I have repeatedly had good pay days without using a list or submitting a million articles or spending days building sites. You just have to do the right things. It makes sense when there is a huge swell of interest to stick your hat in the ring and watch it fill up fast with qualified buyers. You can do it with a pointed sales page and a unique offer combined with some clever traffic tactics. It is the fastest way to build a list, get a profile for yourself and pay for your own info product education along the way. ** You are picking up clients who spend $200 - $2000 so you are building an awesome qualified list ** The rest of the steps for an 'affiliate pounce' strategy is similar to your evergreen model except LESS intensive and over a much faster timeframe. You need to be honest, unique, offer value and take action - That stays constant regardless. People reading this thread need to be open to the real possibility of a fast start because it IS a proven and valid model. Don't just shut down your hope because someone says it can't be done.It can. |
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#13 | |
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The Unwrapper
Join Date: Feb 2006
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Quote:
![]() So yeah, I'd say that's proof right there! cheers Heather | |
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Heather Vale Goss, "The Unwrapper"
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#14 |
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UnderGround SEO Guy
Join Date: Jun 2004
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I can't believe this thread was deleted, how dare
this is one of the best threads about affiliate marketing I have ever seen I gave it a 5 star vote on the other thread this is one is copied and placed where I can reference it time to time Ed |
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#15 | |
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Article Marketing Wiz
Join Date: Dec 2006
Location: Roselle, NJ, USA
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Quote:
Never said it can't be done. I'm only suggesting an easier way to break into affiliate marketing. Please read my post again and point out where I said it's impossible. Don't put words in my mouth that aren't there. | |
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#16 |
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Senior Warrior Member
Join Date: Apr 2006
Location: Sydney, Australia.
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[quote=Steven Wagenheim;90092]Never said it can't be done. I'm only suggesting an easier way to break
into affiliate marketing. Please read my post again and point out where I said it's impossible. You said to "get real" so I interperate that you are saying it is un-real to try and make some sales against [insert guru here] and that it is the first mistake new affiliates make. It can be easier to sell what is hot if you know how to do it. You can make sales very quickly. People like Craig have put out products like secret affiliate code, and Adeel put out a product as well showing they made reasonable sales in short period. It is only a mistake to dismiss the idea. It is a simple process when you know how. It has a fast paypack and you can build a lot of momentum. I agree with most of your post other than that. I do both business models as well. Your post and my post are just opinions and I guess I am going agianst your grain. |
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#17 | |
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Article Marketing Wiz
Join Date: Dec 2006
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[quote=James Schramko;90248]
Quote:
James, I understand what you're saying and I consider myself a pretty good affiliate marketer based on the results I've been getting. But even I don't try to promote things like TS2 and PLF2 and all those high end products. Why? Have you taken a look at the emails for these products and who they're coming from and the insane bonuses that they're giving away if you buy from them? Hell, I've been doing this for 5 years and I can just about compete with these guys. In the Nitro Marketing Blueprint campaign I came in 20th. Know who was ahead of me? You got it, all the big names. I didn't see one person on that list who was a newbie. That's all I'm saying. It is incredibly hard to compete with these people because their lists are massive and you're fighting against cannons with pea shooters. So why not make it easier for yourself and promote products that are low on the radar? A product with a gravity of 30 to 50 has proven to sell and is a lot easier to sell than something that is going to have every big name in the industry hawking it. I mean I'm stupid, but I'm not that stupid that I'm going to make things harder for myself. Does that not make sense? | |
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#18 |
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Senior Warrior Member
Join Date: Apr 2006
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It does make sense,
I do both types of affiliate marketing - the instant and the evergreen. My main point is that if done right a new person can do it. I should disclose that I have a product teaching people exactly how to do it and I have tested it four times. The results have been very conclusive. If i did not promote the odd PLF, TS2 etc.. I would have left at least $25k for someone else. When I have been doing these campaigns I see new people getting in there making some money. You may not be on the list but you still make some money. If you are up for it Steven I would love to mentor you through one and show you how an extra few thousand dollars is within reach. You can do it under a pen name of you really want to test it out - with no list. |
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#19 | |
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Article Marketing Wiz
Join Date: Dec 2006
Location: Roselle, NJ, USA
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Quote:
James, correct me if I'm wrong as reputations can be very misleading. Aren't YOU one of those fairly big names I'm talking about? If I'm not mistaken, XSitePro is one of the biggest selling products out there for that target market. Point is, your results and John Doe's results using the same system are going to be quite different. 25K for you might only be 2K for John Doe, if that much. Sure, I understand just selling one 2K product is a nice chuck of change, but I make more than that promoting the little odds and ends and I do it consistently because I'm not banging my head against the wall going up against the big guns. As for your offer, very generous, though I seriously doubt it's coming with no price tag. But even if it were, I'm so busy right now, I couldn't do it justice and I'm not one of these people who does things and then just lets the knowledge sit on a shelf. I hate that about so many marketers. If I commit to something, I commit to it and I just can't do that now. I have no doubt you have a dynamite system for promoting affiliate products. But my experience tells me that your degree of success will be proportional to the amount of success you've already had, especially if you're talking about promoting high end products with a ton of competition. Unless of course you're waiting until after the initial hysteria and promoting it then. In that case, yes, you can trickle out a few sales provided the product is still available. In many cases, it's not. That's the problem. | |
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#20 |
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Pro Wedding Blogger
Join Date: Jul 2008
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Great thread Steven. You have shown exactly what must be done and how they can be done. I am sure someone is going to follow your methods and make more affiliate sales. =)
Thanks again! John |
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#21 | |
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Senior Warrior Member
Join Date: Apr 2006
Location: Sydney, Australia.
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Quote:
Name branding and putting a sales funnel on the launch campaign is a key strategy. Both your name and the list (and subsequent income) snowballs. The funny thing is my profile may have increased because I have been taking on more competitive markets. I did start out with no list and no mentor and no clue -and the first product I did this on has made at least 12k so far for a week or so of effort (part time because I had a job then). I have recently been testing this system with John Does and it still works. I was a John Doe with almost zero list when I created my system and with each campaign I test something new and learn from it. My offer to you was without price tag - I am not trying to sell anything, it was a genuine offer to share with you a method so you could experience what I am trying to convey. If you experience it first hand that is solid proof. I totally accept and admire that you have strict stragety in place and I don't want to drag you off course. The thing is if you COMBINE your instant and evergreen affiliate efforts in the same market then you increase the power of your brand. Clients will start emailing you for your affiliate link when the big promos come because they like you and they know you deliver. I think the success is proportional to the effectiveness of the system x the effort applied x skills of the person x the brand/reputation of the person. It grows each time because the system gets refined, the skills increase and the reputation increases. By the third or fourth time only one blog post and another tactic is required to make a great return ongoing. My method is usually deployed just at launch, and the strategy will depend on the product. Many people completely missed the fact that TS2 (and several others) was an evergreen product and they had time or quantity limits which was crazy. It is still available... and profits can be made. With your reputation you could absolutely clean up on a product launch without upsetting your clients - in fact they will love you for it. I hope to change your mind one day. | |
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#22 |
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HyperActive Warrior
Join Date: Oct 2006
Location: Home Sweet Home
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Great Stuff Mate! Thanks for sharing!
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#23 |
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Warrior Member
Join Date: Sep 2008
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I've bought some E-Books which I would like to share with you guys. Send me a mail and I don't mind sending them to you for no cost.
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please read sig file rules
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#24 | |
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Advanced Warrior
Join Date: May 2003
Location: Illinois, USA
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Quote:
-Michael | |
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Internet Business Is Like An Onion... It Has Many Layers... And Sometimes It Stinks.
Cook it for awhile in some nice butter or olive oil and you might be onto something... |
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#25 | |
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HyperActive Warrior
Join Date: Jan 2008
Location: UK.
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Quote:
thanks | |
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#28 |
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Active Warrior
Join Date: Jul 2008
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Clickbank does not have all available affiliate products. (eg it does not have allposters.)
So... is there a source that list all available affiliate products or a way to find these. Or do I have to search Google and try to get lucky? Thanks |
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#29 | ||
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Awev Trading
Join Date: Feb 2009
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Hi Kevin, and others,
Quote:
Quote:
I don't know of an actual list, yet you can check out Commission Junction (CJ), ShareASale (SAS), and DoubleClick/Google Affiliate Network at www dot connectcommerce dot com (again, removing spaces as needed and inserting a "." where it says dot). Just a few of the many affiliate sites to help get you started. Also, if you see a product that you would like to promote look to see if they have an affiliate link on the bottom of the page, or a "Contact Us" link. Some sites, like Amazon, calls their affiliate program by another name, in Amazon's case it is associates, so don't let a name mislead you. | ||
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#30 |
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HyperActive Warrior
Join Date: Jun 2006
Location: , , United Kingdom.
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Pure gold - thanks Steven
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Ian
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#31 | |
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HyperActive Warrior
Join Date: Feb 2009
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Thanked 3 Times in 3 Posts
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Quote:
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#32 |
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Zen Redneck
Join Date: Jul 2002
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Steven,
I'm curious. Why, other than the sub-heads and point numbers, did you only bold the words "affiliate" and "course" thoughout that post. Some of the bolding doesn't seem to make sense to me. (The word "course" being the big one.) Anyway... If I might make a suggestion. I got the same impression regarding the use of "get real" that James did, and had the same thoughts. That sort of "Forget it. Do it my way" language is useful if you're trying to brand yourself as an authority to someone reading something without context or direct opportunity for rebuttal (as in an article), but it's not conducive to a discussion format. You regularly include these sorts of "absolute by implication" comments. You might not get so many arguments from people if you left those out and stuck to the technique you were teaching. Instead of, "This is misleading," you'd be more likely to get, "Good stuff. Another approach that also works is..." Something to consider. Paul |
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#33 | |
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Advanced Warrior
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Quote:
It's all well and good to say that something will or won't work "just because". Just a thought. | |
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The Revolution is in progress since Spring of 2007!
"I only want to do it once, by myself, for free and never touch it again...EVER...then I'll retire." Watch this sig for updates! |
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#34 |
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Senior Warrior Member
Join Date: Sep 2004
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This thread is from September - and just got bumped. Did everyone catch that?
kay |
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#35 | |
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Advanced Warrior
Join Date: Dec 2006
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Quote:
mike_awev Awev Trading Join Date: Feb 2009 Location: Cyberspace Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts I didn't notice that until you pointed it out, Kay. Yikes. | |
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The Revolution is in progress since Spring of 2007!
"I only want to do it once, by myself, for free and never touch it again...EVER...then I'll retire." Watch this sig for updates! |
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#36 |
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HyperActive Warrior
Join Date: Jun 2008
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Great stuff as always I am starting to set up something similar to this. One thing I am struggling with is how to include an opt in on a page where I have a review of the product as well as an affiliate link. Is this too much for the customer? Should I just do one or the other to limit the choices?
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#37 | |
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HyperActive Warrior
Join Date: Jun 2006
Location: , , United Kingdom.
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Quote:
On the other hand, if visitors are distracted with seeing you have a link too, they might choose to click through on your aff link instead. It's highly likely they'll not purchase on their first visit, wander off somewhere else (with out clicking their "back" button), then they're gone forever. HTH | |
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#39 |
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Webrepreneur
Join Date: Nov 2008
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I hadn't seen this thread until now, so I'm glad it came back.
Steven, do you have any resources you can recommend to submit free reports too? |
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#40 | |
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drip drip drip
Join Date: Jun 2008
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Quote:
first thing I thought when I read it was, "Man, Steven, you should insult people more often!" I can see what James (and eventually Paul) was saying but the kick in the nuts that you gave is exactly what some people need. It takes all kinds of motivational tactics to get a wide and diverse people going. Detailed instructions are great. Eliminating choice is incredibly helpful as well when you are new to this thing and there is sensory overload going on. A blind man just gaining his sight will find it easy to be overwhelmed by all the fantastic colors and images they had not been able to see before. Sometimes people new to IM need to have someone come to them and tell them where they need to go and tell them exactly how to get there. It doesn't matter if it is the only way or not. They just need to know where to go and a way to get there. Giving them choices could confuse them. It did/has me, that is for sure. Again, much appreciated. | |
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#41 |
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HyperActive Warrior
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I'm happy that it was bumped 'cause I've been searching for this thread to prove to myself that I wasn't seeing double... now I know I wasn't.
The Proper Way To Promote Affiliate Products At The Warrior Forum Too bad it was censored by Allen but, it was for the right reasons given the context and the intended audience of the thread. It did share the exact method outlined in this thread which is why I thought I read it somewhere before. |
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#42 | |
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Article Marketing Wiz
Join Date: Dec 2006
Location: Roselle, NJ, USA
Posts: 12,393
Blog Entries: 8
Thanks: 318
Thanked 1,980 Times in 556 Posts
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Quote:
I appreciate the kind words from everybody, but quite honestly, these days I'm just trying to keep a low profile around here and stay out of trouble and my posts on page 1 don't help in that endeavor. The only reason I even posted about my Wordpress problem earlier is because I was totally stumped and didn't know where else to turn. I'm still not having much luck though I did find part of the problem and my web host (thank God for fellow warrior Marc Meole) is working on the rest of it. But he's being pulled in 100 different directions today so it's going to be a while before this is sorted out. My grandmother would have said this is all my badness coming back to bite me on the backside. Maybe she's right.
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#43 | |
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drip drip drip
Join Date: Jun 2008
Location: North Carolina, USA.
Posts: 233
Blog Entries: 2
Thanks: 59
Thanked 8 Times in 7 Posts
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Looking for an Article Writer? Talk to me.
Raynman Writing Blog |
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#44 | |
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Article Marketing Wiz
Join Date: Dec 2006
Location: Roselle, NJ, USA
Posts: 12,393
Blog Entries: 8
Thanks: 318
Thanked 1,980 Times in 556 Posts
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Quote:
stuff where I have a few of my personal favorite places listed. Take Advantage Of People Passing Around Your Stuff But there are a lot more. | |
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#45 |
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Webrepreneur
Join Date: Nov 2008
Location: NC - In Kabul Currently
Posts: 929
Thanks: 229
Thanked 88 Times in 72 Posts
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Thanks for that link Steven.
In terms of keeping a low profile, here is what I say. Screw what other people think. There are always going to be haters and sometimes you just got to put them in their place. |
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| The Following User Says Thank You to Nathan Hangen For This Useful Post: |
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#46 |
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Senior Warrior Member
Join Date: Sep 2004
Location: Gulf Coast, USA.
Posts: 10,824
Thanks: 130
Thanked 454 Times in 285 Posts
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Steven -
Didn't think it was fair you'd have to take flak for this twice ![]() kay |
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#47 |
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Warrior Member
Join Date: Feb 2009
Location: I live in Central Kansas, the heartland of America
Posts: 6
Thanks: 0
Thanked 0 Times in 0 Posts
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Steven-
Hi my name is Omar and I am totally new to this. I have read a few threads and this by far has not only inspired me, but it has been bolstered with tons of positive posts. The credibilty factor is through the roof and I look forward to telling you how I am doing after I apply these steps! Thanks Steve! |
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Very Respectfully,
Omar L. Branch |
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#48 |
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HyperActive Warrior
Join Date: Jun 2006
Location: , , United Kingdom.
Posts: 465
Thanks: 10
Thanked 6 Times in 5 Posts
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Sorry I still don't fully understand how cloaking works...
Point #3 (OP, SW) about cloaking; is this because Google doesn't links that go directly to affiliate sites? apparently mention this in their TOS. I was under the impression that a link would have to go to one's own site; a landing page for instance... Also, please could you expand on what (if anything) is supposed to be on the blog, besides just a product review? how often, and with what, should it be updated? |
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Ian
Last edited by Ian Jackson; 02-13-2009 at 05:14 AM. Reason: additional comment / grammar |
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#49 |
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Active Warrior
Join Date: Dec 2008
Posts: 30
Thanks: 0
Thanked 0 Times in 0 Posts
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Steven,
You are awesome and I appreciate your straightforwardness. I am new to this game but I am not a quixote. You advice is applicable to almost any venture both online and offline. Hardwork, education, patience, and unique approach are the tools needed to be successful. I thank you again for you awesome input to this community. |
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#50 |
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Active Warrior
Join Date: Dec 2008
Location: New Zealand and Australia
Posts: 45
Thanks: 49
Thanked 3 Times in 3 Posts
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Hi Steve
I want to say that I have enjoyed your posts and also find them very entertaining. The thing is that, you are being you, the natural you. You dont try to impress people and always write things the way you see it. I'd love to see more of you here. Thanks Rachael |
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