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Marketing lovers like me jump on any opportunity to gain insight into the thinking of Marketing Masters.

Two huge opportunities to do just that came my way recently when I got the chance to listen live and to talk one on one with Philip Kotler ( Marketing Management) and Malcolm Gladwell (Tipping Point, The Outliers).

I always tell my MBA students that Philip Kotler's Marketing Management is the Bible of Modern Marketing. You can do your MBA or Undergraduate Marketing...