Marketing lovers like me jump on any opportunity to gain insight into the thinking of Marketing Masters.
Two huge opportunities to do just that came my way recently when I got the chance to listen live and to talk one on one with Philip Kotler ( Marketing Management) and Malcolm Gladwell (Tipping Point, The Outliers).
I always tell my MBA students that Philip Kotler's Marketing Management is the Bible of Modern Marketing. You can do your MBA or Undergraduate Marketing...