Good Read: Instant Appeal by Vicki Kunkel
For example: There are some words that consistently come up in #1 hit songs. These words
can predict whether a song will be a hit or not.
Why is one brand favored over another? What feature makes the Ipod so popular? Etc,
What style of writing keeps readers captivated?
The author comes up with 8 primal factors that create blockbuster success. Great read.